Fastclick And Mirror Image Donate Leading Ad Serving And Content Delivery Technology To Seamlessly Deliver The Advertising Council's Internet Psa Campaigns
NEW YORK, March 19, 2003 - The Advertising Council, a non-profit organization and producer of public service advertising (PSA) campaigns, announced today that Fastclick AdServer and Mirror Image Internet will donate ad serving and content delivery technology for the seamless distribution of Ad Council Internet PSAs to users nationwide. Under the partnership, Fastclick AdServer and Mirror Image's instaContent Delivery service are the preferred solution providers for Ad Council online PSA distribution.
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The Advertising Council develops PSA campaigns for approximately 45 significant public issues, ranging from childhood hunger to drunk driving prevention and colon cancer prevention and detection. More than 30 of the Ad Council's campaigns currently include Internet PSAs. The combined Fastclick AdServer and Mirror Image solution provides industry-leading ad management technology, reliable content delivery, built-in targeting and sophisticated ad performance reporting.
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All of the Ad Council's PSAs, from television to radio to print to Internet, are run and aired in advertising time and space that is donated by the media. Last year, the Ad Council received more than $1.5 billion in donated media for its PSA campaigns, with more than $224.6 million of the total media support coming from the Internet.
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"The Ad Council recognizes the importance of the Internet in ensuring that our critical public service messages to reach a widespread and growing audience," said Ira Tumpowsky, Executive Vice President of Media at the Ad Council. "We are incredibly grateful for our new partnership with Fastclick and Mirror Image, and I am confident they will continue to help raise awareness and create positive social change on behalf of many important social issues."
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Fastclick began supporting Ad Council PSAs in September of 2000. Since then, they have served more than 5 billion Ad Council public service ads, delivering over 5 million visitors to the Ad Council's sponsor websites, including the Environmental Defense (www.getgreen.com) which provides environmental preservation tips, and Connect-for-Kids (www.connectforkids.org) which educates parents about how to make a personal connection with their kids and get involved in their children's education.
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"We are very excited that Ad Council has chosen Fastclick AdServer as the foremost serving and tracking technology for their online public service activities," said Dave Gross, CEO of Fastclick. "The Ad Council is a way for us to give something back to the online community, and society as a whole. It is a privilege to be working with Ad Council in their tireless efforts. We are proud to follow in the footsteps of industry pioneer DoubleClick, taking over the delivery of hundreds of millions of public service announcements (PSAs) donated monthly by partner websites."
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"As one of the leading content delivery providers, we're thrilled to be a part of the Ad Council's charitable network," said Bob Hammond, Chief Technology Officer of Mirror Image Internet. "By working in conjunction with Fastclick, we are effectively and reliably distributing the Ad Council's PSAs to the online community, one of the fastest growing outlets for information sharing. We're honored to be considered an integral part of an organization that strives to bring today's most pressing public issues to light."
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About FastClick and AdServer
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Fastclick is a leader in online advertising services, providing branding and direct response opportunities to online and off-line customers. The Fastclick Ad Network of over 11,500 websites reaches more than 55 million unique Internet users each month, delivering targeted, optimized advertising. Fastclick Direct provides product, service, entertainment, wholesale and fulfillment opportunities using online and offline distribution channels. Fastclick AdServer (www.adserver.com) is web based, industry leading ad serving technology, enabling advertisers and publishers to effectively manage their online advertising activity.
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About Mirror Image Internet
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Mirror Image Internet, an innovative global e-Business provider of managed content delivery, e-Commerce and Web services, increases the speed, performance and reliability of content, application and transaction delivery. With an enterprise-class infrastructure that combines an optimal mix of connectivity, processing power and storage, Mirror Image helps organizations efficiently serve users by utilizing the power of the Web to increase revenue opportunities, reduce infrastructure costs and improve customer satisfaction. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image serves Global 2000 enterprises, service and hosting providers, publishers and e-businesses worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit www.mirror-image.com.
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About The Advertising Council
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The Advertising Council is a private, non-profit organization with a 60-year history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Ad Council icons and slogans are woven into the very fabric of American culture - from Smokey Bear's "Only You Can Prevent Forest Fires" and McGruff the Crime Dog's: "Take A Bite Out of Crime" to the United Negro College Fund's: "A Mind is a Terrible Thing To Waste", and "Friends Don't Let Friends Drive Drunk." Last year, the Ad Council received $1.58 billion in donated advertising time and space from the media. To learn more about the Ad Council and its campaigns, visit its website, www.adcouncil.org.
