TACODA Expands Audience Networks Infrastructure to Meet Massive
Scale Sought by Brand Advertisers
Partners with BURST! Media and Akamai
New York (August 24, 2005) TACODA, the leading provider of
behaviorally-targeted online
advertising solutions, has
partnered with BURST! Media and Akamai to deliver critical
infrastructure services for TACODA Audience Networks. Audience
Networks is a behaviorally-driven online
advertising
network that delivers brand advertisers targeted
audience at scale, across quality website environments.
BURST! Media is providing technology for ad serving and inventory
management in a large scale network environment. They have
developed a highly customized solution to plug into TACODAs
patent-pending behavioral targeting technology. TACODA is
leveraging Akamais EdgeSuite to enhance the networks reliability,
ensure optimal response time and extend its geographic reach.
Laptop Battery Were licensing best-of-breed technologies to support the massive
scale requirements of Audience Networks, says Dave Morgan, TACODAs
CEO. TACODAs Engineering group includes the core of the technology
team which ten years ago developed the industry standard in ad
serving, Open AdStream. Nevertheless, when we evaluated our options
for ad serving and front-end capabilities for TACODA Audience
Networks, BURST! was the natural choice. We know them, we
trust them and their suite of products and commitment to service
are beyond compare. Akamai is the acknowledged leader in delivering
proven solutions for internet-based performance, reliability and
scalability challenges. As our network grows rapidly to significant
scale, were certain that both BURST! and Akamai can support that
growth.
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Thinkpad We are pleased to play an important role in enabling TACODA to
support the successful launch of its network, says Jarvis Coffin,
President and CEO of BURST! TACODA is far in front of every other
behaviorally-driven network not only in technology but in
distribution and advertiser demand. If you are looking for the
future of brand advertising, TACODA Audience Networks is it.
- Scale our infrastructure to support massive customer growth
- Improve and build efficiencies in our existing architecture; web proxies, server clusters, and virtualization to name a few
- Work with team members to manage an infrastructure of 70+ Linux servers and an offsite datacenter
- An expectation to tell us what's next, and why, when it comes to technology
- Challenge technology like an industry leader should
Microsoft Given the rapid growth in TACODA Audience Networks, were pleased
to partner with TACODA to help them scale their business, said Paul
Sagan, Akamai President and CEO. As more and more brand advertisers
use TACODAs behavioral targeting network, theyre realizing the
benefits of easily reaching the audiences they want in the volume
they need.
reg customers benefit from the Pipex infrastructure and economies of scale we offer secure data centres, access to our tier 1 network and great prices.
Laptop Computers
BURST! Media (www.burstmedia.com) is the most reliable online
network for discriminating publishers and advertisers who value
integrity, performance, and personalized support. BURST! reaches
approximately 1 in 3 people online across 2,000 websites, delivers
more than 4 billion impressions every month, and is among the 15
largest online media properties in terms of unique visitors and
reach (according to comScore Media Metrix). By providing thousands
of web publishers with tools and expertise from ad sales to email
newsletter tools and community forums for learning, BURST! helps
publishers generate sustainable revenue. BURST! also markets
AdDesktop, a competitively-priced, ASP ad management solution that
helps web publishers securely target, serve, track and report the
performance of online advertising campaigns. The company, founded
in 1995, is based near Boston, and was recently named the 11th
fastest growing private company in Massachusetts by the Boston
Business Journal.
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Laptop Computer Cambridge, MA-based Akamai (www.akamai.com) is the leading
global service provider for accelerating content and business
processes online. More than 1,700 organizations have formed trusted
relationships with Akamai, improving their revenue and reducing
costs by maximizing the performance of their online businesses.
Leveraging the Akamai EdgePlatform, these organizations gain
business advantage today, and have the foundation for the emerging
Web solutions of tomorrow.
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Desktop Computer TACODA (www.tacoda.com) is the pioneer and leading provider of
behavioral-targeted online advertising solutions for driving
quality branding relationships. TACODA delivers advertisers the
highest quality, targeted audiences from premium sites, powering
successful online advertising campaigns. TACODA-enabled websites,
which number over 2,000, reach over 70% of the US internet audience
monthly. Its roster of customers, mostly Fortune 1000 businesses,
includes branded national, regional and vertical sites, and 75% of
the top twenty US newspaper companies. Customers include New York
Times Digital, Weather.com, iVillage, Gannett/USATODAY.com, The
Tribune Company, Belo Interactive, BusinessWeek.com, About.com,
Advance Publications Advance Internet, and cars.com. Virtually
every top 50 online marketer has run campaigns on TACODA-enabled
sites such as leading travel, automotive, packaged goods,
consumer/health products and consumer electronics companies.
Notebooks TACODA, AUDIENCE NETWORKS and AUDIENCE MANAGEMENT SERVICES are
trademarks of TACODA Systems, Inc.
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