If there is one thing Search Engine Marketers and website owners
fear - it is a major algorithm update, especially by Google. Well,
much as we may like it not to happen, its here. Google has recently
done a major algorithm update, nick named "Jagger" update series.
Laptop Battery Google does minor algorithm updates almost on a monthly basis
and once in a while, it implements a major algorithm update. The
last major Google algorithm update happened in November 2003 called
the Florida update, which created quite a stir with website
rankings. To know more, read our article on Google Florida Algo
Update.
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Thinkpad Like the Florida update, the Jagger update has done the much
feared "blender" act. It has churned the top-ranking websites and
turned it into a list of unrecognizable pulp.
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Microsoft Google has been a hot-favorite amongst the web community
searching for information. Most feel that the search results have
always been highly relevant. It would be therefore safe to assume
that whatever algorithm Google has, works just fine. So why does
Google need to re-engineer its perfect-looking algo so drastically?
Has it not heard the saying don't fix what aint broke"? From
Google's standpoint, the reason is simple and valid. Well, for
starters, web is ever-evolving and the algo always need to be
adjusted in order to provide the best of results. Google engineered
an algo, which it believes will reward good sites and rank them
well for its viewers.
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Laptop Computers Google, like most other search engines, keeps this algo a
closely guarded secret to prevent it from being exploited. However,
the SEO community is constantly at work trying to rank their sites
well. Using calculated guesswork, logical thinking, special tests
and extensive trial-and-error methods, they gradually figure out
what the algorithm likes and dislikes. Armed with this knowledge,
it is not difficult to work on websites to rank them high in SERP
(Search Engine Result Pages), irrespective of whether the site
deserves to rank at the top or
not. This kind of algorithm abuse results in 'less than
desirable' websites displacing good sites from the top ranks,
contaminating the Google index. Consequently, following the
Kaizen philosophy, Google needs to re-engineer its algorithms to
keep, what it believes are bad sites, out of its top ranks.
Naturally, major algorithm updates upset the current
high-ranking websites & sends a lot of SEO professionals
back to their work-bench in order to start all over again.
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Laptop Computer What is interesting to note is the timing of the algorithm
update. When Google updated its algorithm in November 2003, there
were large scale allegations by website owners that Google
intentionally upset the rankings of popular websites just before
the Christmas shopping season to force them into buying Google
AdWords paid advertising in order to sustain the
visitor traffic. While Google claims that the algo update decisions
are not influenced by the AdWords team, it is difficult to
understand why they would once again choose a critical timing just
before Christmas shopping season to update their algorithm. The
stakes are very high and its business after all. Google earned
$1.57 Billion in Q3 of 2005. If 2003 pre-Christmas algorithm update
effect is any indication, I estimate that Google would record
revenues of over $2.05 Billion in Q4 of 2005.
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About the Author: Atul Gupta is the founder & CEO of
www.RedAlkemi.com (formerly known as www.SEOrank.com &
www.PugmarksDesign.com), a leading Internet Marketing,
eCommerce, Graphic Design, Web
& Software Development services company. He has about 20
years of experience in the field of Graphic Design, Visual
Communication, Web Development and Search Engine Marketing
Services. He has spent last 9 years of his career devoted solely
in pursuing Search Engine Marketing and Web Development
activities.
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Hard Drive About the Author: Atul Gupta is the founder & CEO of
www.RedAlkemi.com (formerly known as www.SEOrank.com &
www.PugmarksDesign.com), a leading Internet Marketing, eCommerce,
Graphic Design, Web & Software Development services company. He
has about 20 years of experience in the field of Graphic Design,
Visual Communication, Web Development and Search Engine Marketing
Services. He has spent the last 9 years of his career devoted
solely in pursuing Search Engine Marketing and Web Development
activities.
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