GO Software Launches New Brand, Aligns Corporate Image with Growth Plans
Company to Introduce New Look at Next Week's Electronic Transaction Association Show
SAVANNAH, Ga.--(BUSINESS WIRE)--April 15, 2004--GO Software, a subsidiary of Return On Investment Corporation (OTCBB: ROIE) and a leading provider of point-of-sale (POS) payment processing software, launched its new corporate logo and branding campaign. The new image reflects GO Software's growth and aims to appeal to a broader customer market, as the company surpasses 125,000 product installations and moves forward with development plans to complete its product portfolio.
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"We're the same company, but our growth and future plans are outpacing the old GO image," said Tony Abruzzio, executive vice president, GO Software. "Taking our business to the next level and serving a wider range of merchants meant taking a look in the mirror and aligning our image with our goal of meeting the payment processing needs of any size merchant."
"Computer industry analysts estimate that some 60 percent of all corporate data exists only on desktop and laptop computers, " said Walter Scott, CEO of Acronis. "Incorporating Acronis True Image with New Mexico Software backup server is the ideal solution to capture that corporate data and ensure that it is not lost. While traditional server backups are effective for protecting server data, every company should have a combination of server and workstation backup plans."
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Back in the proverbial "stone age" it was a truism that he who controlled the corporate data center controlled the corporate data. Since then we've seen the explosive growth of desktop computers, laptops, personal data assistants, cell phones that can run corporate applications, and removable USB drives that hold from 16 MB to 120 GB. Today, some 60 percent of all corporate data lives outside the data center on users' computers and devices. Today, nothing defines the modern road warrior more than his or her laptop and gadgets.
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GO Software will unveil its new look next week at the Electronic Transaction Association's Annual Conference in Las Vegas. The logo includes a new color scheme and encompasses a bouncing ball element to reflect the point-to-point flow of payment transactions. The logo is accompanied by the company's new tagline, "Payment Processing, Start To Finish."
Imaging software. If you want to back up an entire hard drive, not just data files, consider imaging software. These programs capture your computer's entire contents, including the operating system, applications, data and user settings. The software lets you choose a backup location, including a partition on the disk, network drives, RAIDs, removable drives, CDs and DVDs. The Acronis True Image 8.0 Corporate Workstation (www.acronis.com) version costs about $70; the Server for Windows version costs $699.
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For those with IBM compatible Pentium computers, the Plum(Interactive Images) is a new product which works on nonlinear video editing. The Plum software is bundled with its own audio card, 2 interface card, and Adobe Premiere editing software. A Macintosh version is promised by the end of 1995. Nonlinear editing means that once the images are in the computer you can manipulate clips you want to edit without having to rewind or forward a tape, it¯ all done digitally.
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In addition to record sales for the quarter, GO Software's recent acquisition of Atomic Software's intellectual property and assets also contributed to the company's growth and plans for future development. Recently acquired products, as well as GO Software's PCCharge, RiTA Server and GO JavaCard applications will be affected by the ongoing branding campaign.
The need for live disk imaging in corporate environments is a growing trend, Carolyn DiCenzo, President, Storage Software, stated, "Companies should review the new technologies now available to reduce the time to recover downed servers. based recovery solution for data as well as system software, based disaster recovery plan."
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GO Software hired Atlanta-based marketing agency Nolen & Associates in February to lead the corporate branding redesign.
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About GO Software, Inc.
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GO Software, a subsidiary of Return On Investment Corporation (OTCBB: ROIE), is a leading provider of point-of-sale (POS) payment processing software. More than 125,000 businesses use GO Software's solutions to process payments at high speed, expand tender types and lower credit card costs. GO Software provides payment processing solutions to meet the needs of any merchant, regardless of transaction volume, platform or sales environment. For more information about GO Software, visit www.gosoftware.com or call (800) 725-9264.
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Contacts
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For GO Software, Inc.
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Media Contact
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Jamie Stephenson, 678/781-7228
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Investor Contact
Dianne Will, 518/398-6222
