Why SEMPO does Not Work
29 July 2004
Laptop Battery What is SEMPO?
SEMPO is the search engine marketing professionals
organization.
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Thinkpad What is the Goal of SEMPO?
"SEMPO is a non-profit professional association working to
increase awareness and promote the value of Search Engine Marketing
worldwide."
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Microsoft The Problem with Search Engine Marketing
Search engine marketing gets a bad rap for a ton of reasons.
Search engine marketing is highly trackable and provides explosive
ROI and profits if done correctly. Much of SEM is black magic to
the average SEM consumer though and the lure of large profits,
consumer ignorance, and desire to save a buck often lead to people
buying the wrong services from the wrong people.
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Laptop Computers Some people sell SEO services for $49. Typically they are not
honest, but since the scammers call themselves SEO then the
industry still gets tarred with the same brush.
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Laptop Computer Some fake firms also charge thousands of dollars to do nothing.
Again since they call themselves SEOs the industry still gets
tarred with the same brush.
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Desktop Computer The SEMPO Solution to SEM
"SEMPO is a non-profit professional association working to
increase awareness and promote the value of Search Engine Marketing
worldwide."
Notebooks That really sounds great, but much of their action has not been
visible. It seems like that organization primarily exists to
promote itself and to get more people to sign up. Currently I am
not a member.
Lenovo If their actions are primarily invisible then they have not
taken action. Period. For me to invest I need to know exactly what
is happening. Their job at SEMPO is to teach people how to find
quality SEM services and why consumers should purchase them.
Hard Drive Other than a few self promotional press releases and a few free
drink meetings (at Search Engine Strategies conferences) I have not
seen any visible action from SEMPO.
Travelstar When SEMPO Should Have Taken Action
Recently there have been a ton of bad things occurring in the SEM
industry. Let us examine a few of them.
Gateway Problem: Traffic Power gets a ton of sites banned from search
engines. Hell Traffic Power was so out of control that they even
cold called me, let alone cold calling people at 4:30 AM.
Laptop Parts SEMPO Action: Google Search: site:www.sempo.org "traffic
power"
Software Google Search: site:www.EmediaWire.com "traffic power"
seo
Hard Drives It appears as if SEMPO did not mention it. Obviously they should
have done something.
Electronics What Others Did: JimWorld and IHelpYouServices created threads
about Traffic Power. Most major SEO forum created a thread about
Traffic Power. Traffic Power Sucks was even launched by an angry
former Traffic Power customer. It seems many people were interested
in warning the public about Traffic Power. For some reason SEMPO
was not though.
Canon Traffic Power is again synonymous with SEO which unfortunately
becomes synonymous with scam. SEMPO is not on the scene :(
Desktop Pc Effective Solution SEMPO Easily Could have Done:
Why not write a press release about how Traffic Power is not like
most SEO firms? Why not also include a link to a document which
covers information about how to pick an SEO / SEM vendor which has
answers to common SEO questions?
Desktop Computers Another Problem: Prominent Blogger Anil Dashes claims SEO is
generally a scam
Think Pad "I've always had a pretty low opinion of the Search Engine
Optimization industry. Though there are of course legitimate
experts in the field, it seems chock full of people who are barely
above spammers, and they taint the image of the whole group."
Repair SEMPO Action: Google Search: site:www.sempo.org "Anil
Dashes"
Data Recovery Google Search:site:www.EmediaWire.com "Anil
Dashes"
Cisco Despite the notoriously viral nature of blogs SEMPO has chose to
ignore them thus far. Searching SEMPO for blogger and blogging
bring 0 search results. Blog brings two results because one of the
SEMPO Circle members links to their companies blog on the members
page, and because one article has the phrase "Random blog-style
writing is far more interesting to me than hurry - click here for
great rates on...".
Keyboard It appears as if SEMPO did not even mention the comment about
"how horrible SEO is" which was floating through the blog world.
Obviously they should have done something.
Monitor What Others Did: This will perhaps sound self promotional (the
intent is not), but within a day or so of Anil writing that I
emailed him explaining why and how my opinions were different than
his. I posted them as one of the first comments into the page where
his remarks existed .
Desktop Effective Solution SEMPO Easily Could have Done:
Maybe it is not a good idea to bring up bad press, but once it is
already in the blog community the message spreads with or without
you. Why not reply with some sort of comment.
Infosys Blogs are an exceptionally powerful marketing medium. Even big
corporations like JupiterMedia, Google, and Macromedia have
blogs.
Refurbished Laptops SEMPO could have used this opportunity to launch a blog with a
first blog post about how powerful blogs are.
Wipro Even the
head of the FTC recently started
posting blog posts. Why doesn't SEMPO have a blog? Is there a
much quicker or better way for a seemingly closed off
organization to communicate with other SEMs? Good organizations
keep up with the news in their trade and install rapid feedback
loops into their organizations. SEMPO has not done this.
Why?
Lap Top Problem: Legendary
internet marketer Seth Godin
says SEO is blind luck at best.
Refurbished What Others Did: SEO forums were rather critical of Seth's post.
Cre8asite Forums had a lengthy discussion on why Seth was wrong.
Many bloggers left comments about the situation and Danny Sullivan
even sent Seth an email which did an excellent job of comparing SEO
to public relations.
Memory Within a few days Seth made a blog post titled "Better
living through hyperbole" which
stated that he was essentially stating that SEO is not usually the
secret to success, but he thought SEO was still useful assuming
other business elements.
Intel SEMPO Action: Google Search: Site:www.sempo.org Seth
Godin
As400 Google Search: Site:www.emediawire.com SEMPO Seth
Godin
Averatec It appears as if SEMPO did not even mention it. Obviously they
should have done something. This is what the industry at large
needs SEMPO to do.
Hardware Effective Solution SEMPO Easily Could have
Done:
Dual Xeon Again this would have been another great opportunity to launch a
blog. Also SEMPO does not have a forum. If you want to change the
industry you are going to need a ton of people to follow it and
believe in it.
Storage Over half (actually almost all ) of the most powerful SEO sites
are SEO forums. Why doesn't SEMPO have a forum. That would be a
great way to appear transparent and help build a community.
Seagate Most open software projects have a support forum and after a
year SEMPO does not. Hint: if you want to help change the industry
you are going to need the efforts of many people from within the
industry, not just the top few.
Computer Sales Problem: SEMPO itself seems to have earned some negative press
of its own from one of the most recognized voices in SEM, Mike
Grehan.
Computer Hardware What Others Did: Lots of talk in various SEO forums and various
SEO Blogs have commented on it. In general the problem is that the
Chairperson is making $78,000 / year and members did not vote on
that payment. Worse yet many members only found out about the
payment recently in SEO forums.
Printers Many people are not happy. It would be different if SEMPO has
shown a bunch of progress or did not seem like such a closed off
group, but that is how it is in my eyes.
Technology SEMPO Action: Finally a press release. Neat how that works. Too
bad it is (as Andy Beal states) "Nothing more than a SEMPO member
using the issue to get publicity."
Mainframe Article Summary
Many people share the concerns stated by Bill at Cre8aSite "I
can't tell if they will adopt the transparency, democracy, and
accountability that would make them an organization that people
will join willingly. I'm not sure they know who they represent,
exactly. That may be part of the problem."
Samsung Until SEMPO clearly outlines how they intend to do their goals,
becomes somewhat democratic, creates feedback loops, and at least
shows up to represent the industry when negative press occurs I see
no reason to join it.
Computer Repair - by Aaron Wall, author of The Search Engine Optimization
Book.
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- Aaron Wall http://www.search-marketing.info
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