Major League Baseball Advanced Media Hits Home Run with Artesia
Digital Asset Management from Open Text
MLB.com to Utilize Solution to Automate and Centrally Manage
its Extensive Collection of Baseball Audio and Video Assets
NAB 2005, Las Vegas, NV. - 2005-04-21 - Open Text Corporation
(NASDAQ: OTEX, TSX: OTC), the worlds largest provider of Enterprise
Content Management (ECM) software, today announced that Major
League Baseball Advanced Media (MLBAM), the interactive media and
Internet company of Major League Baseball, has selected Open Texts
Artesia for Digital Asset Management solution to provide a powerful
tool for editing and managing its valuable and growing collection
of professional baseball audio and video footage.
Open Texts Artesia subsidiary announced the news at the National
Association of Broadcasters (NAB) 2005 Conference, underway this
week in Las Vegas, Nevada.
Laptop Battery MLBAM runs MLB.com, the official website of Major League
Baseball, as well as each of the 30 individual team sites. Based in
New York City, it serves to connect sports fans to the official
source for professional baseball and provides them with the most
up-to-date and informative baseball information on the web,
unprecedented multimedia offerings and the most robust e-commerce
experience in the industry. MLB.com selected Open Texts Artesia
Digital Asset Management solution to assist with the enormous task
of editing, managing, preparing and customizing its valuable game
video for distribution. The web site offers the opportunity to
download digital files and build personalized baseball libraries
using specialized features such as baseball on demand, which
provides highlights, condensed games and video box scores to
registered users.
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Thinkpad Open Text worked with Sun Microsystems and leverages Suns
expertise with networks and Web environments in order to deliver a
single access point for all of MLBs rich digital media and its
underlying metadata information. Using the Artesia solution allows
MLBAM to reduce the amount of time that editorial video producers
spend editing and preparing linear video feeds for the type of
customized video products that MLB.com offers. Official game video,
sent directly from baseball parks across the country, is fed to
MLBAM video producers who then use Artesia Digital Asset Management
technology to give them real-time access to video in a non-linear
format. Essentially, editors can edit game video more efficiently
without having to work in a time-consuming linear approach; they
can create surgical video, and quickly edit and package game
highlights or create video box scores.
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Microsoft Using Artesia Digital Asset Management allows us to quickly and
efficiently manipulate the huge amount of digital feeds that result
from MLB game coverage, said Justin Shaffer, Vice President and
Chief Architect for MLB.com. In addition, the technology from Open
Text and Sun Microsystems is robust enough to provide us with
expanded editing and archiving tools under one user interface,
which is important since we want to avoid placing additional
burdens on our team of video editors.
time major league record for home runs in a career (755) through consistent rather than spectacular play.
Laptop Computers As we continue to catalog and distribute exciting game footage
for our fans, our partnership with Open Text ensures that we can
easily provide those fans with the types of products that match
their needs, whether its game summaries, highlights or other
specialized cuts of video.
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Laptop Computer Major League Baseball Advanced Media is the latest in a growing
and impressive list of organizations that have chosen the Artesia
for Digital Asset Management solution to assist with the management
of their valuable digital content. Were thrilled to have MLBAM join
our fast-growing customer ranks and the rising group of
companies who recognize the
strategic benefit of a digital asset management solution, said
Scott Bowen, President of Open Texts Artesia subsidiary. MLBAMs
particular use is further evidence of the rapid mainstreaming
and tremendous
value that a digital asset
management solution like Artesia adds to streamlining the
capture, production and distribution of digital video
content.
Schutt Bases are the unanimous choice of all major league baseball teams and national pro fastpitch softball teams.
Desktop Computer "The success of the MLB.com implementation further reinforces
the decision Sun made years ago to select Artesia as the DAM
component for the Sun Digital Asset Management Reference
Architecture, said Bruce Lyon, Industry Group Manager for Broadcast
& Media, Sun Microsystems. "Building integration on Java has
enabled Artesia and our reference architecture partners to develop
an open, compressive system for managing video, audio, and rich
media across the professional media enterprise."
Notebooks MLB.com expects to complete the integration of Open Text
technology by the All-Star break in the summer of 2005. This will
complete a process which was over two years in the making and which
resulted from very careful consideration of both the technology and
the provider of that technology.
Lenovo About Open Text
Open Text is the market leader in providing Enterprise Content
Management (ECM)
solutions that bring together
people, processes and information in global organizations.
Throughout its history, Open Text has matched its tradition of
innovation with a track record of financial strength and growth.
Today, the company supports almost 20 million seats across
13,000 deployments in 114 countries and 12 languages worldwide.
For more information on Open Text, go to: www.opentext.com
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Copyright 2005 by Open Text Corporation. LIVELINK and OPEN TEXT
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Corporation or other respective owners.
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relating to future events, conditions or circumstances.
Forward-looking statements in this release are not promises or
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actual results may differ materially. These risks and uncertainties
include, among others, risks involved in the completion and
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continuous commitment of the Company's customers and other risks
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