Hot Banana Software and SitePosition Form Partnership to
Promote Unique Search Engine Marketing Capabilities of Hot Banana
Web Content Management System
Hot Banana is a Next-Generation CMS Built to Be a Powerful
Search Engine-Centric Marketing Tool, with a Broad Selection of
Integrated E-Marketing Solutions
TORONTO--(
BUSINESS WIRE)--May 11, 2004--
Laptop Battery Hot Banana Software Inc., a leading North
American Web Content Management
System (CMS) company, and SitePosition, a professional search
marketing agency, today announced a partnership to co-market Hot
Banana, a new generation Web Content Management System, built
from the ground up in harmony with Search Engine Optimization
(SEO) best practices.
Hot Banana Software will be demonstrating the product at Booth #26
at Toronto's Search Engine Strategies Canada 2004 trade show and
conference, May 11-12, 2004.
We may collect your computers IP (Internet Protocol) address and domain name address, the identity of your Internet service or access provider, the type of web browsing software you use, your computers operating system, the URL of the web page from which you came to visit our Site and the language you selected for your web browsing software (collectively referred to herein as clickstream data). We use these technologies to identify our users, to help diagnose problems with our server, and to administer and promote our and our affiliates and business partners web sites and services.
Thinkpad Unlike earlier forms of CMS, Hot Banana
presents no technological barriers
to full search engine optimization, search engine indexing, and the
development of positive organic search performance.
Websites with content that has previously been inaccessible to
search engine spiders, due to Macromedia's Flash!, or dynamic or
database-driven content, can now easily admit search engine spiders
and crawlers to access all publicly-available web content, no
matter how deep. Hot Banana's ability to parse and index all
existing and updated web content, information and data enables any
website to achieve the all-important balance between
organic search engine rankings and
a paid-ranking strategy with all the leading search engines,
including Google, Yahoo!, and MSN.
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Microsoft With Hot Banana, marketing professionals will be able to take
full control of their Web content and properly leverage their
Internet marketing programs and campaigns to ensure the corporate
Web site is a 24/7 sales tool.
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Laptop Computers The latest version of Hot Banana is designed with the
non-technical user in mind. Hot Banana is a cost-effective,
easy-to-use, feature-rich Web Content Management System, which
allows organizations to develop a sophisticated Web presence on the
Internet, or on Extranets and Intranets, or to create campaign
micro-sites, and then fully leverage the content so that Internet
sales, marketing promotions and campaigns are fully optimized.
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Laptop Computer "We've performed our due diligence and market research on all
the Web Content Management Solutions currently available on the
market and we're convinced that Hot Banana is the most
comprehensive, search engine-friendly product available," said
Brendan Kerin, President and CEO, SitePosition Search Marketing
Agency. "Previous generations of CMS were developed primarily to
serve the technical challenges of managing a website, with little
or no thought given to the inherent relationship between CMS and
SEO or search marketing. Hot Banana, on the other hand, is a
new-generation CMS program which we have no hesitation in calling
the most SEO-friendly, user-friendly, highly-featured CMS program
ever devised. We chose this remarkable CMS over all others for our
own site, and to integrate with our overall search marketing
solutions for our clients, because it's planned, built and featured
to serve
business before technology."
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Desktop Computer "We're very proud to be partnering with SitePosition," said
Krista Lariviere, President, Hot Banana Software Inc. "Their search
engine marketing skills are the best we've come across, and they've
quickly grasped all the unique and powerful search engine marketing
capabilities of Hot Banana. They'll make an excellent partner for
us, as we'll both clearly benefit from the synergy of our
respective Internet marketing viewpoints."
Notebooks Hot Banana was conceived and built to provide a powerful
SEO-centric marketing tool, with a broad selection of integrated
e-marketing solutions. For example, the Hot Banana 360 Degree
Marketing Bundle gives complete hands-on control of Internet
marketing initiatives, and comprises a Campaign Manager, Search
Engine Referral Tracking & Reporting, Search Engine Landing
Pages Manager, Email Signature Tool, and Communicator Advanced. Hot
Banana has a built-in on-line marketer's toolbox. The program's
analytics integration, together with Advanced Reporting and Page
View & Site Search Reporting, gives unprecedented CMS control
of on-line marketing campaigns.
Lenovo Additionally, with Hot Banana Site Developer Express, authorized
users can launch micro-sites to create imaginative new ways to
extend the corporate Web site's reach. These sites can then be used
to:
Hard Drive -- Serve as a companion to an email campaign, attracting traffic
and thus extending the life of newsletters and their content;
Travelstar -- Set up and track marketing campaigns using the Hot Banana
Campaign Manager, driving qualified traffic to detailed content in
a targeted area of a micro-site;
Gateway -- Target search engine campaigns on a specific product or
service, reaching more prospects at particular search points.
Laptop Parts Hot Banana is a mature, stable and proven web application built
on Macromedia's Cold Fusion MX Server. It can leverage all the
features available to a J2EE application server, and can be
deployed on IBM's WebSphere or Macromedia's JRUN. Hot Banana's
database engine is Microsoft's SQL Server, and Hot Banana is .NET-,
XML-, and Web Services-ready. Web server
performance is taken into consideration by caching database
queries, creating persistent Web page objects, and producing
cached, XML-based navigation structures. Hot Banana is flexible, so
customization is possible, and it can be hosted internally within
an organization.
Software About Hot Banana
Hard Drives Hot Banana Software Inc. is an innovative, next-generation
Internet software company that has developed a leading-edge
technology to enable sales and marketing professionals to take
total control of their corporate Web sites.
Electronics Hot Banana was founded in 1999 by a team of Web and Internet
marketing experts whose combined experience has directly
contributed to its rapid growth, making it a leading North American
Web Content Management System (CMS) company. Hot Banana is
cost-competitive, easy-to-use, yet full-featured, allowing a
company's Web content to be managed as an asset that can drive
profits and productivity.
Canon Hot Banana Software is profitable and privately held, and its
management team is committed to upping the ante and setting new
standards in Web Content Management for current and potential
clients. For more information visit www.hotbanana.com, or for a
product tour visit www.hotbanana.com/hot-banana-tour/
Desktop Pc About SitePosition
Desktop Computers SitePosition Search Marketing Agency, www.siteposition.ca, is a
professional search marketing agency, serving B2B, B2C, non-profit,
agency and consultant clients in Canada, the United States, Europe
and the Caribbean. The SitePosition service portfolio includes
Search Engine Optimization services, Search Engine Marketing
campaign services (planning & management), SEO-friendly Content
Management Solutions, content development & optimization (Web
writing), PPC campaign management (development, media planning,
management, ROI/conversion tracking), SEO/SEM consulting (fee-based
services), and more.
Think Pad Hot Banana is a trademark of Hot Banana Software Inc. Copyright
(C) 2004. All other brands, products and company names mentioned
herein may be trademarks or registered trademarks of their
respective holders.
Repair Contacts
Data Recovery
Press Contact for Hot Banana:
David Terry, 416-388-9210
dterry@sympatico.ca
or
Press Contact for Site Position:
SitePosition Search Marketing Inc.
Brendan Kerin, 416-850-6567
brendan.kerin@siteposition.ca
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