Qurb Keeps eMarketing Association Spam-Free
Award-Winning Anti-Spam Software Helps e-Marketers Effectively Reach Customers
SAN MATEO, Calif.--(BUSINESS WIRE)--April 20, 2004--Qurb, Inc. a provider of award-winning anti-spam and e-mail security software, today announced that the eMarketing Association (eMA), the world's largest international association of e-marketing professionals, has adopted Qurb (pronounced "curb") as the organization's weapon of choice to fight spam.
With employees and part-time consultants working around the globe, as well as 7,000 members, eMA uses Qurb 2.0 to control spam within the organization and promotes Qurb as a means for improving e-mail communication between companies and their customers.
"The eMarketing Association advocates ethical practices in e-mail marketing. Our members subscribe to a strict code of ethics prohibiting spam and other practices that are not in compliance with honest and ethical business practices," said Robert Fleming, president of the eMarketing Association. "After trying several anti-spam solutions we found Qurb to be the most simple, effective and elegant software on the market today. It's cut our time in dealing with spam by at least 90% and simply gets the job done."
Qurb 2.0 integrates directly with Microsoft Outlook and Outlook Express and provides a spoof-proof white list, blocking messages from spammers masquerading as legitimate businesses or friends. Unlike content filtering tools, these security and authentication features protect individuals and businesses from "phishing" scams that solicit credit card, account and other personal information.
"Companies rely on e-mail to communicate with customers through newsletters, coupons, special offers, yet marketers are finding response rates dropping and customers increasingly fatigued by both opt-in e-mail and spam," said Felix Lin, CEO and co-founder of Qurb. "Qurb has been steadily building momentum with small and medium businesses like eMA to restore e-mail to an effective marketing and communication tool, incorporating security features like digital signatures to protect brand equity as well as the customers of well-known businesses."
The eMA is the largest international association of e-marketing professionals. Members include governments, companies, professionals and students involved with the e-marketing arena. The association provides marketing resources, services, research, certifications and educational programs to its members and the marketing community. In addition, eMA produces over 35 events a year dealing with issues related to eCommerce, multi-channel marketing and legislative issues.
About Qurb
Qurb, Inc. provides the most effective, easy-to-use software for blocking spam. The company's software screens inbound e-mail messages against a list of approved and authenticated senders, enabling businesses to better communicate with their customers. Qurb makes its software available for distribution by internet service providers, direct marketers and corporations. Working with standards bodies and organizations, Qurb promotes policies and standards for regulating mailing lists, promoting sender authentication and maintaining privacy. A privately held company, Qurb was established in 2002 by several of the original founders of AvantGo, Inc. For more information, visit www.qurb.com.
Contacts
Kulesa Public Relations
Robin Bulanti, 650-340-1986
robin@kulesapr.com
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