Mom, Kids Dive in With Enthusiasm
Author:
Robyn A. Friedman Special Correspondent
www.sun-sentinel.com
Laptop Battery Youth sea camp's a hit with families
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Thinkpad Margo Chornlesky's business plan includes all the basics of a
successful small business: innovative products, proven marketing
strategies and business alliances. But it also includes some more
unusual elements: dolphins, turtles and no naps. Those were added
by her kids.
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Microsoft Chornlesky, a single mother of two, had been running her
business -- Caribbean Adventures Dive Travel Inc., a
Plantation-based travel agency and tour wholesaler specializing in
dive vacations -- since she purchased it in 2000. As part of her
job, she traveled frequently, and her daughter Jennifer, then 4,
wondered why she and her brother, Robbie, couldn't help by running
groups for kids.
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Laptop Computers "I looked at her, and this little light bulb came on," said
Chornlesky, who lives in Davie.
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Laptop Computer Jennifer's idea ultimately led Chornlesky to create Kids Sea
Camp Inc., which arranges dive vacations for families and provides
snorkeling and scuba camps for kids.
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Desktop Computer In 2001, its first year of operation, Kids Sea Camp offered only
a single one-week trip to Curacao, and it sold out quickly. This
summer, Chornlesky will offer nine weeks of camp programming for
kids ages 4 and up in Bonaire ,
Curacao , the Cayman Islands ,
Honduras and Fiji .
Notebooks "It just took off in a huge way," Chornlesky said. "What makes
Kids Sea Camp a success is that I'm a scuba mom, and I know how to
meet the needs of many families that love to travel."
Lenovo Last summer, Kids Sea Camp taught 56 kids to dive and 230 kids
to snorkel. Jennifer and Robbie spend each summer on location with
their mom, gaining not only an education in marine science, but in
business as well.
Hard Drive Chornlesky grew up in Massachusetts and graduated from Bay Path
College in Longmeadow, Mass., in 1986 with a degree in travel and
hospitality. She has always loved the sea -- a gift she got from
her father, an avid diver and fisherman -- and sought a career
combining travel and diving. Because of her own personal
experiences as a working mom, Chornlesky was able to spot a niche
-- an opening in the travel market for families who wanted to
vacation with their kids but enjoy a little guilt-free time alone
as well.
Travelstar "Before Margo started the camp, there were various types of
programs available that mostly fell into the category of glorified
hotel activities or babysitting," said Carolyn Pascal, publisher of
Winter Park-based Sport Diver magazine. "There was a
feeling among dive travelers that their kids were going to be
sacrificed if they wanted to get out and do some diving."
Gateway Once a program was created that focused on the needs of
children, with safe and educational programming, though, the demand
became evident, Pascal said. "It's also a wonderful way to turn the
next generation onto diving, which is very much a Baby Boomer
sport," she added.
Laptop Parts Although her business is successful -- Chornlesky has also
created success in her home life. Last summer as she watched
Jennifer and Robbie perform in her dolphin trainer program in the
Caribbean, she had tears streaming down her cheeks. "I couldn't
believe that as a single mother I have been able to give my
children this gift," she said. "This is my ultimate dream come true
-- the ability to spend summers with my children and produce a
successful event to support my company."
Software Kids Sea Camp Inc.
Hard Drives Business: Family dive vacations and children's
dive/snorkeling camps in the Caribbean and around the world
Where: 1507 S. University Drive, Plantation
Owner: Margo Chornlesky
Established: 2001 (incorporated in 2003)
Employees: Four
Electronics Advice: "A lot of businesses want a one-time sale now and
aren't interested in repeat business. For me, customer loyalty is
important. I never do business just for today. Whatever I do is
based on having that customer for today and tomorrow."
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