by Lester Volt
Laptop Battery Survey results shows that online product research conducted by
consumers the past year was responsible for driving $180.7 billion
in offline spending.If you would like to receive late breaking news
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Thinkpad Oct 6, 2004 (AXcess News/SP) Milwaukee - Survey results shows
that online product research conducted by consumers the past year
was responsible for driving $180.7 billion in offline spending,
compared to $106.5 billion in direct online consumer spending.The
American Interactive Consumer Survey was conducted by The Dieringer
Research Group. The survey of 3,000 U.S. adults covered online and
offline purchasing behaviors and impacts during the 12-month period
ending the second quarter this year.
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Microsoft Thomas E. Miller, senior consultant at The Dieringer Research
Group, said in a statement released Wednesday, "The new annual
spending data indicate that at least $1.70 is spent offline after
doing online research for every consumer dollar spent directly
online. In reality, the offline spending impact is far greater
because many consumers also go online to research financial and
insurance products that are not reflected in the retail spending
total."
laptop computers is driving strong sales for notebook computers, according to the latest quarterly sales figures from the research firm IDC, which reported a 37% computer sales for the second quarter, compared with a year earlier. In the U.S., laptop sales grew 17.7%, while sales of desktop computers and servers fell 4%. The New York Times ( 10), CNET ( 10)
Laptop Computers According to the new research, nearly 15% of total U.S. retail
spending (excluding gasoline, food services and inventories) is
currently influenced altogether by the Internet, a much higher
ratio than is commonly cited.
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Laptop Computer The study also found that Internet-influenced offline spending
is now growing faster than direct online spending.
Internet-influenced offline sales grew 31% last year and direct
online sales grew 14%, while total U.S. retail spending grew only
5% during the comparable period.Advertisement"The data confirm that
the Internet's role as a consumer product information utility is
much larger than its role as a direct selling medium," Miller
explained.Technically, retail spending data does not really capture
all the ways in which the Internet impacts the U.S. consumer
economy. For example, the survey also found that 17% of all U.S.
consumers who opened new financial service accounts or took out new
insurance policies the past year
used the Internet in their
product decision-making process. "Those decisions by online
consumers affected literally billions of dollars in financial
services revenues, making the total dollar impact of online
information far greater than anyone is talking about," concluded
Miller.
"Computer industry analysts estimate that some 60 percent of all corporate data exists only on desktop and laptop computers, " said Walter Scott, CEO of Acronis. "Incorporating Acronis True Image with New Mexico Software backup server is the ideal solution to capture that corporate data and ensure that it is not lost. While traditional server backups are effective for protecting server data, every company should have a combination of server and workstation backup plans."
Desktop Computer Saturday, a story was released covering the move by online
investors into eCommerce stocks that signaled a revival in the
Internet sector.
Notebooks Popular search portals, Yahoo! (NASDAQ: YHOO), MSN (NASDAQ:
MSFT) and Google (NASDAQ: GOOG) have shown an upward trend in their
users online search habits. The Dieringer Research Group's survey
supports those portals' consumer search results.
Lenovo Communicate.com Inc. (OTCBB: CMNN), which was featured in
Saturday's story, may be an even better testiment to the Survey's
offline consumer buying habits due to its strengths in travel and
consumer goods online.In mid-August, Communicate.com released its
second quarter results, reporting $733,107 in revenue for the 2nd
quarter compared to $173,895 for the same period in 2003, an
increase of 320%. For the second half, CMNN came in with even more
impressive results, reporting revenues of $1,229,216 compared to
$255,052 for the same period in 2003, an increase of 380%.
Hard Drive The story pointed out that Communicate.com's larger eCommerce
competitors like TravelZoo (NASDA: TZOO), Orbitz, Inc. (NASDAQ:
ORBZ) and Priceline.com, Inc. (NASDAQ: PCLN) were all overvalued
compared to Communicate.com when
viewed from a P/E ratio.Shares
of Communicate.com were off 4 cents Monday in heavy trading
following news released by the company Friday that it had
recieved its final payment from the sale of four one-word
domaines for $1 million. Investors who had rode the eCommerce
company's shares up from March when it was trading at 41 cents
were taking profits, building a new leg to its price floor at 54
cents.
Travelstar Source: Source Press
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