WebSideStory Search Named A Trend-Setting Product Of The Year By KMWorld
On-Demand Site Search Application Recognized for its Integrated Marketing Capabilities
SAN DIEGO, CA (September 21, 2005) WebSideStory (Nasdaq: WSSI), a leading provider of on-demand digital marketing applications, today announced that its site search application has been named a Trend Setting Product of 2005 by KMWorld magazine. The prestigious list, published in this months issue, annually recognizes innovative products and services with strong momentum in the marketplace. These products are judged on usability, flexibility, adoption rate and total cost of ownership. KMWorld cited WebSideStory Search (formerly Atomz Search) for its integrated marketing and merchandising capabilities.
The product, which enables marketers to guide and influence site visitors in finding the products and information they want, is part of the WebSideStory Active Marketing Suite, a pioneering collection of integrated, on-demand digital marketing applications. The suite includes web analytics, site search, web content management and keyword bid management.
WebSideStory Search was an easy choice for our list, said Hugh McKellar, Editor in Chief of KMWorld magazine, the leading magazine covering the knowledge, document and content management systems market. Not only does it offer the advantages of being a completely hosted solution, but its now part of a compelling suite of services. WebSideStory is pioneering new ground in the marketplace and the industry is taking notice.
A KMWorld panel reviewed 1,200 products from more than 200 vendors before narrowing its selections. The award marks the third major recognition for WebSideStory Search in just the past three months.
* In a July report, JupiterResearch recognized WebSideStory Search as one of the best solutions on the market. In Jupiters constellation of nine vendors, no other company outranked WebSideStory in terms of market suitability and overall business value.
* Also in July, Patricia Seybold Group issued a strong recommendation for WebSideStory Search, saying the product should be on every online retailers short list. The analyst firm cited the products unique hosted model and tight integration with the companys award-winning web analytics product, called HBX Analytics.
The KMWorld ranking is a great honor and culminates an exciting few months for us, said Steve Kusmer, Senior Vice President and General Manager of WebSideStorys Search & Content Solutions Division. WebSideStory Search has seen rapid adoption because of the value it provides in helping visitors find what they are looking for online. By leading the charge for web analytics integration, we are demonstrating our commitment to providing innovative capabilities that produce unparalleled results.
For more information about WebSideStory and its products, please visit www.websidestory.com.
About KMWorld
The leading information provider serving the Knowledge Management systems market, KMWorld (with a focus on Content, Document and Knowledge Management) informs more than 51,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance.
About WebSideStory
Founded in 1996, WebSideStory (Nasdaq: WSSI - News) is a leading provider of integrated, on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite(TM) includes web analytics, site search, web content management and keyword bid management and is used by more than 1000 enterprise companies worldwide. WebSideStory is globally headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands, with local presences in the U.K., France, Germany, Canada, Australia, and Singapore. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business including, without limitation: WebSideStory's limited experience in an emerging market with unproven business and technology models; WebSideStory's reliance on its Web analytics services for the majority of its revenue; WebSideStory's recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory's customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending June 30, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
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