Google Accounts for Nearly Half of All Web Searches; About One
Third Are Conducted on Yahoo! and MSN Combined, According to
Nielsen//NetRatings
Image Search Vertical Grows 91 Percent Year Over Year
NEW
YORK, March 30
/PRNewswire-FirstCall/ -- Nielsen//NetRatings, a global leader
in Internet media and market research, today reported that
Google continues its lead in the search share competition,
garnering 48.5 percent of all searches conducted in February
2006 (see Table 1). Yahoo! drew 22.5 percent of online searches,
while MSN accounted for 10.7 percent of the search market. AOL
and My Way Search rounded out the top five search providers with
6.6 and 2.7 percent of searches, respectively.
Search share among these five providers has remained relatively
flat since January of this year, with all providers gaining or
losing less than one percentage point.
Laptop Battery Overall the total number of searches increased 38 percent, from
3.8 billion in February 2005 to 5.3 billion in February 2006. This
growth in the total number of searches is due in large part to an
increased number of searches per person, particularly in the image
search and shopping search categories. In February 2005, the
average Web user conducted 33.2 searches; by this February, that
number had climbed to 43.1 searches, increasing 30 percent year
over year (see Table 2). In contrast, the number of unique
searchers increased year over year by a modest six percent.
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Thinkpad "While the number of unique searchers in the U.S. over the past
year has remained relatively stable, we see search usage intensity
increasing, not only in the number of searches done per person for
general Web content, but also for searches initiated specifically
for photos and graphics, as well as for comparison shopping
information," said Michael Lanz, vice president, search industry
solutions, Nielsen//NetRatings.
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Microsoft Table 1: Top Search Providers ranked by Search Share, February
2006 (U.S.)
------------------------------------------------------------------- Search Provider Jan-06 Feb-06 Feb. Searches Share of Searches Share of Searches YOY Growth ------------------------------------------------------------------- Google Search 48.2% 48.5% 46% ------------------------------------------------------------------- Yahoo! Search 22.2% 22.5% 49% ------------------------------------------------------------------- MSN Search 11.0% 10.7% 4% ------------------------------------------------------------------- AOL Search 6.5% 6.6% NA* ------------------------------------------------------------------- My Way Search 2.7% 2.7% 145% -------------------------------------------------------------------
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Laptop Computers Source: Nielsen//NetRatings, March 2006
* Note: Year over year growth in searches for AOL is not available
due to a methodology change.
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Laptop Computer "Hoping to get more relevant results, many consumers are going
to search engines and clicking on the specific category of search
they are interested in, such as 'image' or 'shopping,' instead of
just making a search immediately in the default 'Web' search bar,"
he continued.
Table 2: Growth in Searches per Searcher, February 2006 (U.S.) ------------------------------------------------------------------- Date Searches per Searcher ------------------------------------------------------------------- Feb-05 33.2 ------------------------------------------------------------------- Feb-06 43.1 ------------------------------------------------------------------- Year Over Year Growth 30% ------------------------------------------------------------------- Source: Nielsen//NetRatings, March 2006
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Desktop Computer Among search verticals, image search enjoyed the strongest year
over year growth in February, increasing 91 percent. Google enjoyed
the lion's share of image search, with 71.9 percent, followed by
Yahoo! with 19.1 percent and Ask.com with 3.5 percent (see Table
3). MSN and AOL rounded out the top five image search
providers.
Notebooks "Increasing broadband penetration, which allows users to
download large image files easily and efficiently, and the rising
popularity of social networking sites have contributed to the
increase in image searches. In the upcoming year, we can expect to
see an increase in video searches as video clips become as
commonplace on the Internet as still images," said Lanz.
Lenovo Table 3: Top 5 Image Search Providers ranked by Share of
Searches, February 2006 (U.S.)
------------------------------------------------------------------------ Provider/Vertical Feb-05 Feb-06 Share of Searches Share of Searches ------------------------------------------------------------------------ Total Image Searches (000) 189,249 362,299 ------------------------------------------------------------------------ Google Image Search 76.3% 71.9% ------------------------------------------------------------------------ Yahoo! Image Search 13.9% 19.1% ------------------------------------------------------------------------ Ask.com Image Search 1.5% 3.5% ------------------------------------------------------------------------ MSN Image Search 2.3% 2.3% ------------------------------------------------------------------------ AOL Image Search 1.0% 1.4% ------------------------------------------------------------------------ Source: Nielsen//NetRatings, March 2006
Hard Drive About Nielsen//NetRatings
Travelstar NetRatings, Inc. (NASDAQ:NTRT) delivers leading Internet media
and market research solutions, marketed globally under the
Nielsen//NetRatings brand. With high quality, technology-driven
products and services, Nielsen//NetRatings is the global standard
for Internet audience measurement and premier source for online
advertising intelligence, enabling
clients to make informed
business decisions regarding
their Internet and digital strategies. The Nielsen//NetRatings
portfolio includes panel-based and site-centric Internet
audience measurement services, online
advertising intelligence, user
lifestyle and demographic data,
e-commerce and transaction metrics, and custom data, research
and analysis. For more information, please visit
www.nielsen-netratings.com.
Gateway Source: Nielsen//NetRatings
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