Adobe Highlights Lightroom Beta and Photoshop CS2 at PMA 2006
Convention and Trade Show
Lightroom Public Beta 2.0 Photography Community and Photoshop
CS2 Ecosystem Partners Rally to Support Digital Imaging
Innovation
SAN JOSE, Calif. Feb. 27, 2006 Adobe Systems Incorporated
(Nasdaq:ADBE) today announced wide-spread support from the
photography community and ecosystem partners for Adobe Lightroom
Public Beta 2.0 and Photoshop CS2 software. With two open and
extensible architectures, both applications allow for new,
customizable workflows and innovative plug-ins and devices.
"The inspiration for the development of Lightroom Beta and the
exploration of new directions for Photoshop has come from our
customers and ecosystem partners," said Deborah Whitman, vice
president of product management for Digital Imaging at Adobe.
"There has been a flurry of activity in the Lightroom Beta forums
and it's exciting for us to watch the beta evolve as photographers
help us build an application tailored to their needs."
Lightroom Public Beta 2.0 Momentum
Laptop Battery Lightroom Public Beta 2.0, the all-new digital imaging solution
for professional photographers, has become a popular download for
photographers who want to be a part of the Adobe online forums and
public development of the product. With more than 100,000 copies of
Lightroom Beta 1.0 downloaded and more than 2,800 photographers
actively participating in the online beta discussions, Adobe has
already begun to respond to the top feature requests in the forums.
Lightroom Beta 2.0 is now available as a Universal Binary for
compatibility with PowerPC and Intel-based Apple hardware and
includes new features to streamline digital photography workflows.
Adobe plans to provide a Windows beta later this year and has
already received requests for it in the forums. Over 30,000 people
have downloaded Lightroom Beta 2.0, just one week since its
posting. (See Addendum - Photography Community Hails Adobe
Lightroom Beta)
Photoshop CS2 Ecosystem Partner Support
$39.99 $34.85 Adobe Photoshop CS2 Classroom in a Book Adobe Press Adobe Photoshop CS2 Classroom in a Book Photoshop is one of those programs that' first, without any guidance, you're likely to miss a lot.
Thinkpad Photoshop CS2 ecosystem partners have also been hard at work
developing solutions to help further streamline photographers'
workflow and complement the industry-standard digital imaging
software application.
From baby steps to toddler play, transform learning in a big way! Me Learning System has a library of interactive learning discs. $39.99 $34.85 Adobe Photoshop CS2 Classroom in a Book Adobe Press Adobe Photoshop CS2 Classroom in a Book Photoshop is one of those programs that' first, without any guidance, you're likely to miss a lot.
Microsoft Hewlett-Packard Company (HP), a leading technology solutions
provider to consumers,
businesses and institutions
globally has developed a new professional photo printer which
includes an HP Photosmart plug-in for Adobe Photoshop CS2, which
automatically synchronizes Photoshop CS2 and the printer driver
for a single user interface and color management.
Adobe brought the Lightroom beta to 25 schools across the U.S. See the work that resulted from the tour.
Laptop Computers "We're thrilled to be working with Adobe - a company that shares
our passion for photography - to deliver solutions to photographers
that enable them to produce stunning prints every time," said Jim
Ruder, vice president and general manager of HP Photo Printing and
Accessories, Digital Photography and Entertainment, HP. "The recent
introduction of our HP Photosmart Pro B9180 Professional Photo
Printer with print plug-in for Photoshop is a perfect example of
how HP and Adobe are providing integrated solutions that streamline
the print workflow for photographers to ensure they consistently
get the professional quality they expect."
R6, 399.00 ( R6, 399.00 Inc. Vat) Adobe Premiere Pro CS3 Capture NX Advanced software for simpler, scale digital image processing and editing. R2, 699.00 ( R2, 699.00 Inc. Vat) Adobe Photoshop CS3 Adobe Photoshop CS3 New Adobe Photoshop Lightroom software is the professional photographer's essential toolbox, providing one easy application for managing, adjusting, and presenting large volumes of digital photographs so you can spend less time in front of the computer and more time behind the lens.
Laptop Computer Lexar, a leading manufacturer and marketer of award-winning
removable flash memory cards, USB flash drives, card readers and
ATA controller technology solutions, has developed a smart image
acquisition plug-in module for Adobe Bridge to be released in
Spring 2006.
. Are you ready for some football View games online thanks to the NFL, NBC, and Adobe Flash. Watch the GOP convention live on your desktop thanks to Fox News and Adobe AIR. Announcing Adobe Premiere Elements 7 and Photoshop Elements 7. Upload, view, and share photos from your phone with the Photoshop.com Mobile beta.
Desktop Computer "Adobe offers some of the most popular applications among
creative professionals and digital photographers. The robust
scripting interface that Adobe has designed enabled us to develop
Lexar Smart Download that brings the workflow benefits of Lexar
ActiveMemory technology to Adobe Creative Suite 2 users around the
world," said Dave Klenske,
director of product marketing, Memory Card Business Unit, Lexar.
"With the plug-in, customers using Adobe Bridge will be able to
directly download images from multiple cards at the same time,
append them with key IPTC metadata and easily locate them."
Notebooks Logitech, a leading manufacturer of computer and video game
accessories and peripherals, recently announced its collaboration
with Adobe to provide Creative Suite 2 and Photoshop CS2 users with
new levels of control. The new Logitech product line comprises the
NuLOOQ navigator, an innovative device used in conjunction with a
mouse and a keyboard to manipulate images and documents, and the
NuLOOQ tooldial, customizable on-demand interface software that
provides quick access to design tools.
Lenovo "Logitech's specialty is designing intuitive interfaces between
people and computers," said Guerrino De Luca, president and chief
executive officer of Logitech. "By collaborating with Adobe, who
deliver industry-standards like Photoshop CS2, we're able to extend
our expertise and create truly innovative products to enhance the
customer experience."
About Adobe Systems Incorporated
Hard Drive Adobe revolutionizes how the world engages with ideas and
information - anytime, anywhere and through any medium. For more
information, visit www.adobe.com .
Addendum
Travelstar Photography Community Hails Adobe Lightroom Public
Beta
Gateway Technology industry leaders, photographers, authors and
associations provide positive feedback for Adobe Lightroom Public
Beta, an all-new digital imaging solution for professional
photographers.
Photographers & Authors on Lightroom Beta
Laptop Parts "We have advanced so rapidly into the digital age of
photography. Digital photography enthusiasts and professionals
should be impressed with Adobe's commitment to a collaborative
development process with Lightroom Beta. Producing an application
that incorporates features that we request, has helped to produce
an already streamlined, elegant and functional tool to organize,
process, present and print images. With the added ability to
seamlessly synchronize raw image adjustments across multi-images
and provide non-destructive image editing to the workflow process,
Lightroom Beta allows photographers the ability to focus on
creative expression."
Software - Jerry Courvoisier, director of Digital Programs, Santa Fe
Workshops
Hard Drives "I recently used Lightroom Beta to output proof sheets from a
recent shoot. It did a beautiful job of formatting, inserting
relevant information, along with copyright protection and printing
to my favorite paper with the appropriate profile. It was a breeze
to work with. I found it very intuitive and it worked well on my
first attempt."
Electronics - Bruce Dale, photographer - Bruce Dale
Photography
Canon "From ease of navigation to the clear interface to the elegant
Lights Out mode, which dims and then hides the interface with one
keystroke, Adobe Lightroom Beta frames the image with powerful
features that allow me to create, interpret and explore my images.
I especially appreciate that every change is absolutely
non-destructive and that one day or one year from now, I can
reprocess the image without compromising image quality."
Desktop Pc - Katrin Eismann, artist, author, educator
Desktop Computers "Although it's still in its early days, Lightroom Beta has
already provided me with a clean, focused and elegant solution for
importing, managing and processing my raw images. By opening the
beta process to photographers everywhere, Adobe has demonstrated
its commitment to the photographic industry, and will doubtless use
the feedback to make a good thing even better."
Think Pad - Bruce Fraser, author "Real World Camera Raw with Adobe
Photoshop CS2", co-founder Pixelgenius LLC
Repair "Before Lightroom Beta, I had been using several programs to
accomplish my workflow needs. Lightroom Beta gives me the ability
to quickly edit, process and print my imagery in the most
expeditious manner. I particularly enjoy working with the new
controls in the develop module. Being able to stay in one
application has made my workflow much more efficient!"
Data Recovery - Greg Gorman, photographer - Greg Gorman
Photography
Cisco "Lightroom Beta is a powerful and elegant new tool that
streamlines workflow (the bane of many digital photographers) and
makes it intuitive and easy-to-use while actually increasing the
amount of control we are able to exert over our images. I'm excited
by the possibilities, not the least of which is now -with Lightroom
Beta- I'm able to spend more time making images and less time
massaging them."
Keyboard - Bob Krist, contributing photographer/editor, National
Geographic Traveler Magazine & travel columnist, Outdoor
Photographer Magazine
Monitor "Adobe promises to be a giant leap forward in RAW file
adjustment and RAW file workflow. Adobe's choice to release the
product in a public beta shows a commitment to listening to their
customers, which is pretty remarkable for a company this size. If
you are the kind of person who likes to be on the cutting edge,
take Lightroom Beta out for a spin and see what YOU think."
Desktop - Peter Krogh, photographer and author "The Digital Asset
Management Book"
Infosys "Lightroom Beta performs very well even on nominal hardware,
allowing me to conduct work in the field using a laptop. This is a
very lean, mean and efficient product for handling RAW processing
tasks. Adobe deserves an enormous amount of credit for releasing a
beta to the photo community and not only asking for feedback, but
providing features based upon the needs of photographers. Unlike
some recent products that have found their way to market and appear
to have been designed in a corporate vacuum, Lightroom Beta aims to
please."
Refurbished Laptops - Andrew Rodney, author "Color Management for
Photographers"
Leading Photography Industry Associations on Lightroom Beta
Wipro "Lightroom Beta offers a wide array of tools that streamline
image processing workflows within a single, well designed and
innovative program. As a trade association representing over 5,500
publication photographers who work with digital images, ASMP is
delighted to see an application that has so much potential to help
our members. Kudos to Adobe for seeking feedback from the working
photographic community!"
Lap Top - Eugene Mopsik, executive director, American Society of Media
Photographers (ASMP)
Refurbished "Lightroom Beta offers the greatest range of image adjustment
right at the stage where they are most efficiently applied - to a
batch of images during raw file conversion. When delivering tens of
gigs of final files to a client you need a product that makes the
work flow, not slow."
Memory - Brian Smith, president of Editorial Photographers Association
(EPA)
Intel "Lightroom Beta is the program pro-photographers have been
waiting for. We need a streamlined workflow, with easy-to-use,
intuitive controls. We need software that will run on everything
from a desktop workstation to a PowerBook out on a shoot. Lightroom
Beta is the first and only application that fits that bill. Digital
photographers are just trying to make a living and we need software
that makes our job faster, easier and more fun. Lightroom Beta is
exactly that."
As400 - Scott Kelby, president, National Association of Photoshop
Professionals (NAPP)
Averatec "PMA is pleased Adobe has chosen to use the PMA 2006 Convention
and Trade Show to announce the continued momentum of its Lightroom
Beta program. Digital workflow tools are vital to today's
photographer and Adobe's support for industry innovations like RAW,
DNG, Flash, PDF and HTML should assist in bringing these tools to a
wide audience."
Hardware - Gary Pageau, publisher, Photo Marketing Association
(PMA)
Dual Xeon "Along with `getting it' on a broad scale, as far as
professional workflow is concerned, Lightroom Beta also `gets it'
on the smaller issues that make a big difference. The print
features that quickly and elegantly produce contact sheets
literally save me hours on big jobs compared to my previous
workflow. Bravo!"
Storage - Jack Reznicki, vice president, Professional Photographers of
America (PPA)
Technology Industry Leaders on Lightroom Beta
Seagate "When I first opened Lightroom Beta I was amazed. It was
immediately fun to use and exploring all the features appears to
prove the promise that it is made with exactly the right level of
functionality. Not less and not more. Lightroom Beta with its
efficiency, its ease of use and certainly its coolness and `wow'
factor, will become one of the most favorable applications for not
only the professional photographers, but also for any ambitious
photo enthusiast."
Computer Sales - Thomas Kunz, market manager PrePress, Creative & Photo,
GretagMacbeth
Computer Hardware "For both full-and part-time professional photographers, the
increasingly competitive and changing market has created exciting
new opportunities. Tools such as Lightroom Beta, in conjunction
with the latest color printing technologies from HP, will
significantly help professional photographers increase their
efficiency and leverage their creativity."
Printers - Ana Izquierdo, director of marketing, Graphics and Imaging
Business, HP
Technology ###
Mainframe 2006 Adobe Systems Incorporated. All rights reserved. Adobe,
Lightroom, Photoshop and the Adobe logo are either registered
trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. Microsoft and Windows are
either registered trademarks or trademarks of Microsoft Corporation
in the United States and/or other countries. All other trademarks
are the property of their respective owners.
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