SAP Serves Marketing Professionals with Next Wave of SAP CRM
On-Demand Solutions
SAP Marketing On-Demand Solution to Be Unveiled at SAPPHIRE 06
Orlando
ORLANDO, Fla. - May 10, 2006 - SAP AG (NYSE: SAP) today announced
that it will launch the second wave of its SAP CRM on-demand
solutions at SAPPHIRE 06, SAPs international customer conference,
being held in Orlando, Florida, May 16-18. Delivering on SAPs road
map of quarterly software releases for its on-demand offerings,
first announced in February 2006, the SAP Marketing on-demand
solution provides line-of-
business managers with powerful search
capabilities to help segment and more effectively target new
customers, as well as track and pursue promising leads. The SAP
Marketing on-demand solution includes capabilities for:
* Campaign management and customer segmentation -- allows
marketers to analyze customer data easily using advanced queries
and creating target groups based on search results to help reach
target audiences
* Lead Management -- enables marketing managers to track all
important lead information on one overview page, making it easier
to update account data, create tasks for follow-up, report on lead
status and assign sales teams to help convert more leads into sales
opportunities
* Role maintenance and owner realignment -- helps customize the
application to the specific needs of the user and ensure business
continuity by allowing marketing managers to realign owners for
accounts, contacts, opportunities and activities as staffing,
organizational and customer needs change
Laptop Battery SAP also announced that it is expanding the SAP Sales on-demand
solution with new capabilities for pipeline performance management
to help better capture and track new and existing business
opportunities, lead generation, sales execution and client
engagement. These new capabilities allow sales managers to:
"[An] & integrated front office and back office are the core pieces required to run an SME efficiently. " commerce plays a key role in increasing the productivity and overall efficiency of the workforce for SMEs, " said Sanjeev Aggarwal, senior analyst, Yankee Group. With over 33, 000 customers, SAP is now widely regarded as a market leader in the provision of CRM solutions across all major markets.
Thinkpad * Assess performance by analyzing current sales pipelines
against forecasts and targets
* Improve decision-making by increasing visibility into the
opportunity pipeline
* Display all relevant information about recent activities,
contacts and competitors and trigger subsequent action to address
outstanding issues and improve sales performance
By design, SAP Ventures is a small worldwide team. Our five investment professionals focus an intense level of attention on our investment portfolio, which comprises companies in Europe, the United States and Israel. We invest selectively in emerging technology that combines large market potential with high growth opportunity. With a venture capital partnership model and the autonomy to pursue investment areas not immediately connected with SAP's core business, SAP Ventures has invested in more than 50 direct equity deals, building a track record of success throughout our history.
Microsoft The SAP Sales on-demand solution also now features enhancements
in the areas of account and opportunity management. SAP CRM
on-demand solutions are now available in additional language
options, including French, Portuguese, Spanish, Japanese, Korean
and Chinese.
September 21st, 2005 United Press International Aplus.Net's VP of Marketing, Chris Boring, comments on Oracle's recent acquisition of Siebel Systems, "With this latest acquisition, Oracle is now in a position to set its sights on SAP, which now finds itself with a minority market share of 6.7 percent in the CRM space. While the two are locked in battle over this space, opportunities may open up for the open source and Web services players to garner market share."
Laptop Computers Todays announcement represents a continued expansion of SAPs
market-leading application for customer relationship management,
mySAP CRM, to include on-demand options to help customers act
immediately on pressing business needs and build out the solution
strategically as business needs evolve. SAP CRM on-demand solutions
are designed for large and upper-midmarket organizations to manage
sales, service and marketing in an easy-to-use solution delivered
in a subscription-based licensing model. SAP created the first
hybrid CRM solution that transcends on-demand and on-premise
deployment models while integrating with core enterprise solutions
in both models. With SAP, companies can evolve their CRM solution
to align with their unique business needs and customer strategies
in ways that go beyond the limitations of todays narrowly focused
on-demand pure plays.
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Laptop Computer The SAP Marketing on-demand solution will be unveiled at the CRM
Pavilion at SAPPHIRE 06 Orlando. For more information, visit
www.sap.com/usa/solutions/business-suite/crm/crmondemand
it's a big user of Salesforce.com after an unsuccessful skirmish with on premise SAP CRM implementations. "We’ve been a Salesforce.com user for close to five years now, " says Caine. "We’ve been using it in our direct sales and marketing activities and extensively across our sales and account management. As a division, we became part of Citrix Systems about two and a half years ago [when Citrix acquired Expertcity].
Desktop Computer Next Major Events: SAPPHIRE 06 Orlando and SAPPHIRE 06
Paris
Join SAP and its growing ecosystem of partners to discover how
co-innovation and open technologies are enabling customers to
improve business processes, go to market faster and outthink and
out-execute the competition. Learn first-hand how organizations of
all sizes and industries around the world are using SAP
applications to accelerate innovation and energize growth at
SAPPHIRE 06, SAPs international customer conference, being held in
Orlando, Florida, May 16-18, and in Paris, France, May 30-June 1.
For more information, please visit www.sap.com/sapphire.
Notebooks For the first time, SAP and the Americas SAP Users Group (ASUG)
are co-locating their premier events in Orlando, where the 2006
ASUG Annual Conference takes place May 14-17.
Lenovo Any statements contained in this document that are not
historical facts are forward-looking statements as defined in the
U.S. Private Securities Litigation Reform Act of 1995. Words such
as anticipate, believe, estimate, expect, forecast, intend, may,
plan, project, predict, should and will and similar expressions as
they relate to SAP are intended to identify such forward-looking
statements. SAP undertakes no obligation to publicly update or
revise any forward-looking statements. All forward-looking
statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations
The factors that could affect SAP's future financial results are
discussed more fully in SAP's filings with the U.S. Securities and
Exchange Commission ("SEC"), including SAP's most recent Annual
Report on Form 20-F filed with the SEC. Readers are cautioned not
to place undue reliance on these forward-looking statements, which
speak only as of their dates.
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