Tech Prices Continued to Fall in January, According to Latest
NPD Consumer Electronics Price Watch Result
PORT WASHINGTON, NEW YORK, March 22, 2005 - Pricing pressure
continued to let off steam in January as US retail prices for
consumer electronics fell one percent from December levels,
according to the latest NPD Consumer Electronics Price Watch, a
monthly pricing monitor from The NPD Group.
This one percent decline was the lowest drop since last July, when
prices saw a comparable one percent decrease. When compared with
January 2004 and January 2003, prices remain far below those totals
with the average selling price down 19 percent and 36 percent,
respectively. The total cost of the basket of 27 electronics goods
tracked by the NPD CE Price Watch is now $10,825, far below the
$16,999 this same basket cost in January 2003.
Laptop Battery January shows a strong sequential trend for some uplift in
pricing off of the holidays promotionally-driven pricing, said
Stephen Baker, director of industry analysis for The NPD Group.
This year, 13 of the 27 items showed a price increase from
December, which contrasts favorably with January 2004, when 15 of
the 27 items showed price increases from December to January. This
trend belies much of the conventional wisdom that states retailers
are out to liquidate their remaining holiday stock in January.
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Thinkpad Of the 13 items that
recorded increases in January
2005, the majority of them were traditional CE based products, a
category that typically sees peak sales during the holidays.
Among the big gainers from December to January were
home-theaters-in-a-box (up 32 percent) portable DVD players (up
7 percent), portable CD players (up 9 percent) and a basic
progressive- scan DVD player, which was up 18 percent over
Decembers pricing levels.
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Microsoft Items that reported price declines were led by IT products and
televisions, as consumers looked for bargains in two categories
that typically dont see huge volume swings into the new year and
are, therefore less likely to see significant changes in price.
This year, another catalyst of the price drops was the continuing
decline in component prices.
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Laptop Computers The product showing the largest drop in price in January was the
42-inch ED plasma screen, which fell seven percent. The 17-inch LCD
PC monitor also showed large drops in price, dropping five percent
to a record low of $351. While the companion technology product,
the 20-inch LCD TV, saw a price increase in January, it was less
than one percent, as this product has stayed near its all-time lows
for three consecutive months. Desktop PC prices also fell, seeing a
sharp three percent decline to $682, the second straight month of
retail prices below $700.
"Mortgage lenders are demanding ever higher deposits as the credit crunch continues to take effect, " he commented. Average house prices have fallen for the third month in a row according to figures from Rightmove. The agent reported asking prices were down 0.8 per cent in the five weeks to January however, commercial director Miles Shipside said the falls may have helped stimulate the market.
Laptop Computer About the NPD Consumer Electronics Price Watch
The NPD Consumer Electronics Price Watch is based on 27 of the
best selling product categories in the consumer electronics space,
which includes a cross-section of the products people buy and is
made up of a market basket of the most frequently purchased
electronic products, including televisions, PCs, cameras and media
players.
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Desktop Computer About The NPD Group, Inc.
Since 1967 The NPD Group has provided reliable and comprehensive
sales and
marketing information for a wide
range of industries. Today more than 1,300 manufacturers and
retailers rely on NPD to help them better understand their
customers, product categories, distribution channels and
competition in order to help guide their
business. Information from The
NPD Group is available for the following major vertical sectors:
apparel, appliances, automotive, beauty, cellular, consumer
electronics, food and beverage, foodservice, footwear,
home
improvement, housewares, imaging, information
technology, music, software, travel, toys
and video games. For more information visit
http://www.npd.com/
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