IAB And Mediapost Announce Omma Winners
Best in Show Awarded to Venables, Bell & Partners for
Napster
NEW YORK, NY (September 23, 2004) The IAB and MediaPost
Communications today announced the winners of its first OMMA
Awards, honoring excellence in interactive marketing and
advertising. The IAB and MediaPost
hosted the OMMAs on September 21, 2004, the second night of
Interactive
Advertising
World (IAW) and Advertising Week
in New York City at the IAW event site the Hudson Theatre at the
Millennium Hotel in New York. All of the finalists advertising
creative were shown during the celebration.
An esteemed judging panel comprised of senior client-side brand
marketers reviewed hundreds of entries to chose winners in five
categories: Product Launch, Brand Awareness/Positioning, Direct
Response, Public Service/Not for Profit, Purchase Intent/Sales and
Best in Show (among all winners.)
Laptop Battery Seeing the best interactive campaigns one after another
underscores just how good the creative being produced today really
is. The work on display last evening pushed the envelope for all
advertising, not just interactive, and were grateful to all the
agencies and their clients for their participation, said Greg
Stuart, President and CEO, IAB.
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Thinkpad We were gratified to have this opportunity to recognize the
outstanding work being produced by creative agencies across the
country. We look forward to seeing the next iteration of creative
work as more advertisers embrace richer media and other interactive
formats in greater frequency, said Ken Fadner, Publisher, MediaPost
Communications.
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Microsoft The San Francisco-based Venables, Bell & Partners took Best
in Show for its Napster campaign Its Coming
back, which featured the
recognizable Kitty in a series of animated online vignettes.
Venables key partners in the campaign included: Mediasmith,
Mekanism, San Francisco; and Organic, Inc., San Francisco.
The top Gold OMMA award winners in the other categories
were:
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Laptop Computers * Product Launch: Venables, Bell and Partners Its Coming Back
for Napster
* Brand awareness and Positioning: Beyond Interactive M&Ms the
Great Color Quest.
* Direct Response: mOne for the Ameritratde Last Market
Hour.
* Purchase Intent/Sales: Eidoserve RoboDemo campaign for
Macromedia/RoboDemo.
* Public Service/Not For Profit: e-tractions, Inc.Oreo campaign
for truemajority.org.
* Silver awards winners included:
* Brand Awareness and Positioning: Deep Focus Kill Bill Vols.
1&2 for Miramax Films.
* Product Launch: Nurun, Inc. True Match Super-Blendable
Foundation launch for LOreal.
* Purchase Intent/Sales: Cramer-Krasselt AirTran Ongoing Campaign
for AirTran Airways.
* Public Service/Not for Profit: Marsteller Advertising The New
Color of Money for the US Treasury/Bureau of Engraving and
Printing.
* Direct Response: Range Online Media Spice Up Your Space for Pier
1 Imports.
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Laptop Computer In addition to the Gold and Silver winners the IAB honored Rich
Lefurgy, Archer Advisors with the Lifetime Achievement award;
MediaPost named Apple the Marketer of the Year for their iTunes;
and the OMMA award for Innovation and Creativity went to These Days
for their The First Mobile Snowball Ever on behalf of Nokia.
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Desktop Computer All winners and finalists received Apple iPod minis with
matching speakers, and the winners took home beautifully engraved
black lacquered hologram trophies. Campaigns were scored against
the following criteria: Campaign Strategy, Use of Media, Creative
and Effectiveness.
Notebooks About the IAB
Founded in 1996, the Interactive Advertising Bureau (IAB)
represents leading interactive companies that are actively engaged
in, and support the sale of interactive advertising. IAB members
are responsible for selling over 86% of online advertising in the
United States. IAB member companies include: AOL, CNET Networks,
DoubleClick, Forbes.com, Google, MSN, The Wall Street Journal
Online, The Walt Disney Internet Group, Yahoo! and over 180 others.
On behalf of its members, the IAB evaluates and recommends
standards and practices, fields interactive effectiveness research
and educates the advertising industry regarding the use of
interactive advertising. For more information please visit
www.iab.net.
Lenovo About MediaPost:
MediaPost is an integrated publishing and content company whose
mission is to provide an array of resources to super-serve media
planners and buyers. Since 1996 MediaPost Communications has been
the leading advertising and media publisher providing news,
how-to-information, analysis, research, opinion, planning tools and
directories to help more than 53,000 media decision makers better
plan and buy both online and traditional advertising. MediaPost
publishes and presents MEDIA magazine,
MediaDailyNews I,II,III, The Online Spin, Just an Online Minute,
The Research Brief, The Email Insider, Real Media Riffs,
MediaPost.com, Forecast Media Conference, The Outfront Conference,
and The Media Breakfast Forums.
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