Report from The NPD Group Addresses Attitudes and Behaviors of
Online Gamers
Study Shows Large Percentage of Online Gamers Choose Their
PC/Mac for Online Play, While 10 Percent Are Strictly Mobile-Based
Gamers
Laptop Battery PORT WASHINGTON, N.Y.--(BUSINESS WIRE)--Aug. 16, 2004-- The
overwhelming majority of today's 13-to-44-year-old gamers have the
ability to play
games online and a good portion
are taking advantage of it, but it's dominated by one platform -
the PC, according to The NPD Group's recently released report,
"Online Gaming: The Consumer Perspective for PC and Video
Games."
According to the report, nearly 90 percent of respondents who play
games via a PC/Mac or video game console use one of the three
online-capable systems (PC/Mac, PlayStation 2 and Xbox). Of these
gamers who use an online-capable system, 60 percent are playing
online, with a significant percentage of both PlayStation 2 and
Xbox owners using their PC/Mac to play games online instead of
their respective console systems. In addition, roughly 10 percent
of those who said they play online are strictly mobile-based gamers
and do not use any of the three online-capable systems.
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Thinkpad "The seeds of online gaming were planted when the Internet was
made available for commercial use in the early 1990's, so it's not
surprising to see that PC games have the home-court advantage when
it comes to online gaming," said Richard Ow, senior industry
analyst, The NPD Group. "On the other hand, the mobile-based gaming
market - a market still very
much in its infancy - showing a 10 percent user base (among
general gamers who also play online) is what really stands out.
And with most mobile platforms being online-ready, they're close
to competing with the console systems for the attention of
online gamers."
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Microsoft The study goes on to report that close to 60 percent of online
gamers' time spent playing games on a PC is for online gaming,
while roughly 40 percent is offline gaming. The opposite is true
for both PlayStation 2 and Xbox, where approximately 40 percent of
time spent playing games are online and 60 percent is offline.
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Laptop Computers As for who's playing online, today's 13-to-44-year-old online
gaming market is skewed slightly more male: 53 percent versus 47
percent female. PC/Mac-based online gamers drive this ratio, while
PlayStation 2 and Xbox skew heavily male, with approximately 88
percent being male and 12 percent being female.
* Staying true to the original games, link gameplay, letting gamers battle it out online, via Xbox LIVE or with a group of friends in their own living rooms
Laptop Computer Overall, the average amount of time spent playing games online
among the three platforms is 6.1 hours per week. Respondents were
also asked how many hours per week they spend using the system to
play games offline, with the average time spent among any of the
three platforms being five hours per week, which is roughly one
hour less than the average for online gaming.
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Desktop Computer Methodology
Notebooks A survey invitation was e-mailed to a representative sample of
15,700 males and females ages 18 to 44, with an over-sampling of
males ages 18 to 30 given their high propensity to play video
games. An additional 3,300 teens (ages 13 to 17), with an
over-sampling of males, were also e-mailed the survey invitation.
The survey was fielded on Thursday, June 3, 2004 and closed on
Monday, June 21, 2004 with a total of 7,430 responses, yielding a
39% response rate. The survey data is weighted to represent the
population of individuals ages 13 to 44 in the US.
Lenovo About The NPD Group, Inc.
Hard Drive Since 1967 The NPD Group has provided reliable and comprehensive
sales and marketing information for a wide range of industries such
as apparel, appliances, automotive, beauty, consumer electronics,
food and beverage, foodservice, footwear,
home
improvement, housewares, information technology,
music, toys and video games. NPD
provides critical knowledge on what is selling, where, to whom and
why to help clients make more successful, fact-based business
decisions. For more information visit www.npd.com.
Travelstar Contacts
Gateway
The NPD Group, Inc.
David M. Riley, 516-625-2277
david_riley@npd.com
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