Hotel occupancy warms up London
Laptop Battery After Januarys record-breaking start to the year, London hoteliers continue to stave off the winter chills with a heart-warming 8.5% increase in rooms yield in February, according to preliminary figures released by PKF hotel consultancy services.
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Thinkpad Average daily room occupancy rose by 5.6% in London up from 72.8% in 2005 to 76.9% - and room rate rose 2.8% to 106.87.
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Microsoft These both helped to drive up average daily rooms yield from 75.77 in 2005 to 82.23.
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Laptop Computers Although the majority (61.7%) of hotel visitors were from the UK and Europe, numbers have declined over the year in percentage terms while the percentage of visitors from the USA, Japan and other nations is increasing (up 5.3%, 9.1% and 4.2% respectively).
Outside London, occupancy was up 1.7% to 79.6% and average room rate rose 2% to 69.62. Rooms yield increased by 3.7% to 55.43, showing a healthy regional performance overall during September. Robert Barnard, partner for hotel consultancy services at PKF, "The summer ended badly for London's hoteliers with double digit drops in occupancy and rooms yield, but the autumn has kicked off with a much better story. London has once again proved its resilience and hotels in the capital have done the right thing by balancing room rates against occupancy to keep rooms yield steady. This provides a good base for moving forward profitably in the last months of the year. "Regionally, the hotel market showed a healthy picture with positive, if modest, improvements in performance across the board. This bodes well for the run up to the Christmas period and proves that the problems that faced London were geographically contained."
Laptop Computer Regional hotels also continued their positive start to the year with room rate up 2.6% to 69.45, occupancy up 0.6% to 67.6%, and rooms yield up 3.2% to 49.97.
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Desktop Computer Robert Barnard, partner for hotel consultancy services at PKF, said: Despite it being the coldest February for ten years, London hoteliers had a good month building on the cracking start to 2006. Rooms yield in the capital after just two months is now 9.2% up on last year.
Notebooks In the regions, hotel performance has also continued to improve with a year to date uplift in rooms yield of 3.5%. This is a very encouraging start to the year and should sustain regional hotels until the traditional Easter holiday period and local Spring events programmes get underway.
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