Vitria Technology, Inc. Outlines Vision for the Next Generation of Enterprise Applications
Vitria Business Process Applications Combine Integration Infrastructure With Industry-Specific Content to Automate Complex Business Processes
SUNNYVALE, Calif., April 17 /PRNewswire-FirstCall/ -- Vitria Technology, Inc. (NASDAQ:VITR) , a leading provider of business process integration solutions, today announced its vision and strategy for enabling the next generation of enterprise applications. Through Vitria's Business Process Applications (BPAs) a new breed of service-oriented products are emerging to automate and simplify the management of critical, complex processes that span multiple systems.
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As the IT industry undergoes a major shift towards being services oriented, traditional enterprise applications -- which today are designed to support departmental functions such as accounting or sales -- will evolve to drive end-to-end business processes. As the first company to offer packaged enterprise applications that represent this process-based approach, Vitria's strategy is to provide a portfolio of industry-specific BPA solutions that automate core processes for the healthcare, manufacturing and telecommunications industries.
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Aberdeen Group Vice President of Enterprise Integration Research, Peter S. Kastner, said, "Vitria's BPA vision aligns with our recent primary research: getting to process excellence by traditional means requires complex, custom, and costly integration of applications; users want better and more timely views into their business processes; and, buyers believe an SOA stack is the right integration strategy for the future."
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Recognized for pioneering Enterprise Application Integration (EAI) and Business Process Management (BPM), Vitria sees BPAs as the next step in the evolution of process and technology integration. Each BPA combines Vitria's award-winning integration infrastructure with process frameworks and industry-specific content to support the procedures, vocabulary, exceptions and best-practices involved in core processes.
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"In our quest to continue Vitria's history of innovation, we decided to take a closer look at what our customers have been building with our platform over the past decade," said Dale Skeen, co-founder and CEO of Vitria. "We are impressed with how they have applied BPM to automate and streamline their enterprise processes end-to-end. This led us to look at ways we could develop a new type of packaged application that is driven by a BPM engine and is process-centric. Vitria's BPAs are really the first glimpse into what is to come in enterprise applications, and our vision is to contribute to a complete change in the definition of applications and enable the true advent of the service-based, process-centric enterprise."
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Vitria BPAs -- Different Processes for Different Industries
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Today Vitria offers BPAs that help customers automate transaction management, order management and exception management processes. Throughout 2006 Vitria will extend its BPA portfolio to round out its vertical solutions:
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"Intelligent Interoperability" in Healthcare Vitria's healthcare solution includes BPAs for healthcare information exchange and administration and clinical process interoperability across the healthcare value chain. Healthcare customers have used Vitria's process automation to cut electronic transaction intake costs and reduce claims exception costs. "Service-Focused" Telecommunications Vitria's Order Accelerator and Resolution Accelerator for telecommunications can automate and manage the order and provisioning process from order entry through service activation, reduce service rollout cycles and cut order provisioning time. Manufacturing: Fulfilling the "Perfect Order" Vitria is planning to release its first BPA for the manufacturing industry later this year -- a packaged application that will manage all of the processes associated with order fulfillment in the extended supply chain.
About Vitria
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Vitria Technology, Inc., a leading provider of business process integration products and solutions, combines technology leadership with industry expertise in healthcare and insurance, telecommunications, manufacturing and financial services to dramatically improve strategic business processes across systems, people and trading partners. These solutions are built on the award-winning BusinessWare(R) Enterprise Business Process Management suite. With offices around the world, Vitria's customer base includes blue chip companies such as AT&T, Bell Canada, BellSouth, Blue Cross Blue Shield Association, BP, BT, DaimlerChrysler Leasing, Generali, Nissan, Reynolds & Reynolds, RBC Financial Group, Sprint, U.S. Department of Defense and Veterans Health Administration. For more information call +1-408-212-2700, email info@vitria.com, or visit www.vitria.com.
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NOTE: Vitria and BusinessWare are registered trademarks of Vitria Technology, Inc. All other names may be trademarks of the companies with which they are associated.
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Source: Vitria Technology, Inc.
