Morse Best Innovation Launches Mercent Business Division to
Serve Online Retail Market
Mercent Connects Leading National Retailers with Amazon
E-Commerce Platform
Laptop Battery SEATTLE--(BUSINESS WIRE)--July 26, 2004--Morse Best Innovation,
a leading provider of enterprise marketing and technology
solutions, today unveiled Mercent, a new business division
dedicated to online retailing and merchandising solutions.
Mercent's flagship product, Mercent Commerce System (MCS), helps
retailers connect with the Amazon e-commerce platform to create
incremental sales volume, leverage their existing investment in the
online channel, and offer existing and new customers a world-class
online shopping experience.
"The rapid adoption of our technology by leading retailers led us
to the formal creation of this business division and product line,"
said Eric Best, Morse Best Innovation's CEO.
Prior to joining Altrec.com, Kevin was the European Director for the Automotive division at Yahoo! commerce, online media, content creation and distribution, social networking, online product design and creating deep, engaging user experiences and business partnerships in both the European and US markets. Previous experience includes roles as the Head of Automotive for the UK division of Kelkoo, the largest shopping comparison site in Europe. Kevin holds a B.A. in Business Management and Marketing from Oregon State University.
Thinkpad MCS offers retailers a low-cost, single point of integration for
selling on Amazon.com. This highly-scalable application facilitates
the automated, scheduled exchange of product, promotions, customer
order, inventory, fulfillment, and financial settlement data
between a retailer's data center and the Amazon technology
platform. In less than 30 minutes, MCS can be installed in a
retailer's data center and can be fully-integrated with the Amazon
platform in less than 30 days. Once the integration is complete,
the solution's message-based architecture prevents downtime and
transaction failures to maximize sales. Mercent also provides
value-added services such as program management, data mapping,
software development and integration, storefront design, and
optimization of promotional feeds like search keywords and product
categorization.
She received her MBA from Harvard, class of 1996. Commerce for three years. She was then recruited by one of her Harvard professors, to launch 4R Systems, a startup, software company specializing in the development of algorithms to forecast retail sales. She served as the Vice President of Sales and Marketing until launching her own business.
Microsoft "Mercent Commerce System offers retailers a compelling option
for integrating with the Amazon Services platform," said Matt
Williams, Amazon Services Director of Technology Alliances. "With
the official launch of this product division, we look forward to
seeing even more retailers leverage our platform for extending
their online businesses."
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Laptop Computers Leading Retailers Adopt Mercent Technology
year career at IBM, a global information technology company where he was a member of IBM senior leadership team. There he held multiple roles, from overseeing the company worldwide competitive and server sales to leading sales, services, marketing and channel operations for IBM software business in Asia Pacific. During this time he resided in Tokyo, Japan.
Laptop Computer Leading retailer Fortunoff is among the first retailers to
realize the benefits of MCS. Fortunoff employs the system to manage
the orchestration and scheduling, data transformation and
transport, logging, error handling, and reporting for its Amazon
data feeds. David Fortunoff, Vice President of Fortunoff noted,
"Mercent Commerce System enabled us to dramatically increase our
online sales and reduce our overall operating costs through a
seamless integration with our existing back-end systems."
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Desktop Computer MCS was selected by additional leading retailers as the software
platform of choice for reaching Amazon.com shoppers in the
expanding online retailing market. The total online retailing
market is expected to reach $144 billion overall by year end
according to "The State of Retailing Online 7.0", an annual
Shop.org study conducted by Forrester Research. Retailers who have
deployed Mercent Commerce System also include Lucky Brand Jeans
(NYSE:LIZ), Wet Seal (NASDAQ:WTSLA), Proflowers, The Shane Company,
Saffron Rouge, Altrec.com, Mountain Gear, and alle' Jewelry.
Notebooks About Mercent
Lenovo Mercent is the preferred solution provider for online
marketplace retailing. Mercent helps businesses leverage the
tremendous growth of online consumer sales channels and
marketplaces. Mercent's flagship product, Mercent Commerce System,
allows multi-channel retailers to effectively promote and sell
products through a low-cost, single point of integration. Mercent
Commerce System is a highly scalable application that facilitates
the automated, scheduled exchange of product, order, inventory,
fulfillment, and settlement data between a retailer's data center
and the Amazon technology platform. Mercent customers include Lucky
Brand Jeans (NYSE:LIZ), Wet Seal (NASDAQ:WTSLA), Finlay Enterprises
(NASDAQ:FNLY), Proflowers, Fortunoff, The Shane Company, and other
leading retailers. Mercent is based in Seattle, WA and is a
Microsoft Certified Partner and an Amazon Services Certified
Systems Integrator.
Hard Drive Contacts
Travelstar
Mercent
Director, Communications
Chase Norlin, 206-448-2800, x.225
chase.norlin@mercent.com
www.mercent.com
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