ATG and Coremetrics Form Alliance for Seamless Delivery of Web
Analytics
Alliance Combines ATG Auto-Tagging Capabilities with
Coremetrics' Profile-Based Web Analytics Platform
CAMBRIDGE, Mass. & SAN MATEO, Calif.--(
BUSINESS WIRE)--June 21,
2004--ATG (Art Technology Group, Inc., NASDAQ: ARTG), the software
provider behind the Web's richest customer experiences, and
Coremetrics, the leading provider of hosted Web analytics
solutions, today announced that the two companies have formed a
technology and sales alliance. The alliance will combine unique
auto-tagging capabilities from ATG with Coremetrics'
industry-leading Web analytics platform to create a new standard
for efficiency in the collection and analysis of data from online
sites.
Currently, Web site developers and business users wishing to track
different information elements on a Web page need to manually "tag"
the templates that will be tracked. By replacing the manual tagging
process, the ATG-Coremetrics auto-tagging solution reduces initial
development and ongoing maintenance time by at least 75 percent.
The joint solution delivers seamless access to best-in-class
analytics, a reduction in IT costs, and productivity gains to the
business user.
Laptop Battery "The less time our customers spend on activities to obtain data,
the more time they have to analyze and refine their online channels
to drive more revenue," said Cliff Conneighton, senior vice
president of marketing, ATG. "By adding ATG's unique auto-tagging
capabilities to Coremetrics' Web analysis and reporting tools, we
have not only produced a more efficient and cost-effective
analytics platform, but also placed even greater power and
flexibility in the hands of the business user."
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Thinkpad The new offering will be available to existing joint customers
of ATG and Coremetrics, as well as new customers deploying ATG's
Customer Experience Platform and the suite of offerings that make
up Coremetrics' hosted analytics platform.
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Microsoft "The Coremetrics LIVE Profile platform is the most valuable data
repository available to online marketers today," said John Squire,
vice president of business development at Coremetrics. "This
alliance with ATG makes it even easier for customers to populate
those LIVE Profiles with detailed information about their online
customers' interactions. By delivering this auto-tagging solution
we are enabling customers to focus on the activities that make them
money - optimizing site design, delivering more effective
marketing, and making data-driven product decisions. This
partnership brings together best-in-class commerce platform and Web
analytics into a combined solution."
The data is not collected by Coremetrics' end servers, and consequently is not included in Coremetrics reporting.
- Out.
Laptop Computers About ATG
If you use a laptop computer, you know that starting up your laptop just to check a message or find an address or phone number isn't always practical. Speech Recognition in Windows Vista empowers you to interact with your computer by voice. It allows you to significantly limit your use of mouse and keyboard while maintaining or increasing productivity. mail messages in mainstream applications, fill out forms on the Web using voice commands, and seamlessly manage Windows Vista and applications by saying what you see.
Laptop Computer ATG (Art Technology Group, Inc., NASDAQ: ARTG) delivers
innovative software to help high-end consumer-facing companies
create a richer, more adaptive interactive experience for their
customers and partners online and via other channels. ATG has
delivered category-leading e-business solutions to many of the
world's best-known brands
including A&E Television, Aetna Services, Inc., Alcatel,
American Airlines, Barclays Global Investors, Best Buy, BMG
Direct, Eastman Kodak, Ford Motor Credit, HSBC, Hyatt, J.Crew,
Merrill Lynch, Newell Rubbermaid, Target, U.S. Army, Walgreen
Company and Wells Fargo. The company is headquartered in
Cambridge, Massachusetts, with additional locations throughout
North America, Europe, and Asia. For more information about ATG,
please visit www.atg.com.
This setting will again allow Coremetrics to capture all Web actions, and includes the data collected in Coremetrics reporting.
Desktop Computer About Coremetrics
Notebooks Coremetrics is the leading provider of Web analytics solutions.
The company's flagship product, Coremetrics Online Analytics 2004,
is the industry's only Web analytics platform that captures and
stores all customer and visitor clickstream activity to
build LIVE (Lifetime Individual
Visitor Experience) Profiles that serve as the foundation for
all successful e-business initiatives. With Coremetrics Online
Analytics 2004, online marketers, IT managers, and e-commerce
executives are able to attract and convert high value visitors,
increase customer lifetime value, and create a multi-channel
view of customer behavior. Coremetrics services over 230 unique
brands online, including Bank of America, Columbia House,
CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's
Secret, and Williams-Sonoma. Coremetrics is privately held with
funding from Accel Partners and Highland Capital Partners, and
is headquartered in San Mateo, California with offices in
Austin, Texas and Portland, Oregon. To learn more about
Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Lenovo Coremetrics has strongly supported online privacy since its
inception. To learn more, visit www.coremetrics.com/privacy.
Hard Drive (C) 2004 Art Technology Group, Inc. ATG and Art Technology Group
are registered trademarks of Art Technology Group, Inc. All other
product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.
Travelstar This press release contains forward-looking statements for
purposes of the safe harbor provisions under The Private Securities
Litigation Reform Act of 1995. These statements involve known and
unknown risks and uncertainties that may cause ATG's actual
results, levels of activity, performance or achievements to be
materially different from any future results, levels of activity,
performance or achievements expressed or implied by such
forward-looking statements. Important risk factors affecting ATG's
business generally may be found in their periodic reports and
registration statements filed with the Securities and Exchange
Commission at www.sec.gov. Risk factors related to the subject
matter of this press release include the possibility that the ATG
product deployment will not be successful, on time or significantly
enhance the user's Internet experience or handle user volumes; that
those customers leveraging ATG won't have the opportunity to
increase revenue and reduce costs; that those customers leveraging
ATG won't have the opportunity to reduces initial development and
ongoing maintenance time; the need to adapt to rapid changes so
products do not become obsolete; the possibility of errors in ATG's
software products; the possibility that the solution will not make
customer implementations faster or more flexible or permit the
customer to meet its customer-facing or infrastructure
requirements; that the ATG product will not continue to be
integrated with third party applications or application servers or
will not support all Web services enabled systems; that
ATG's product strategy may change in the future; and the risks and
costs of intellectual property litigation. ATG undertakes no
obligation to update any of the forward-looking statements after
the date of this press release.
Gateway Contacts
Laptop Parts
ATG
Tucker Walsh, 617/386-1159
twalsh@atg.com
or
Brady Public Relations for Coremetrics
Emily Brady, 650-692-6107
emily@bradypr.com
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