Atlas DMT Expands International Search Management
Capabilities
Addition of LookSmart and Mirago Search Engines plus
ProfitBuilder(SM) Currency-Conversion Capabilities Facilitate
International Expansion
LONDON--(BUSINESS WIRE)--June 2, 2004--
Laptop Battery Atlas DMT, a digital marketing technology provider
(www.atlasdmt.com), announced today the addition of LookSmart and
Mirago to their line-up of supported search engines for their Atlas
OnePoint(SM) (www.AtlasOnePoint) paid search management tools,
while unveiling broad new currency-conversion capabilities for
their Atlas OnePoint ProfitBuilder conversion tracking and web
analytics service.
"Through our Atlas OnePoint offering, we continue to build on our
expanded vision to be the leading solution for small and mid-tier
online marketers to manage all aspects of their marketing
campaigns," said Dave Carlson, president of Atlas OnePoint. "These
latest enhancements further exemplify our commitment to maintaining
our lead in the global online marketing management marketplace." In
addition, agencies and large advertisers using the Atlas Suite can
take advantage of this new functionality through integration with
Atlas OnePoint.
Thinkpad Atlas OnePoint, formerly GO TOAST, announced their customers can
now extend the centralized management of their online marketing
into U.S. search engine LookSmart and international search engine
Mirago using OnePoint's sophisticated toolset that enables the
tracking, measurement and management of online marketing campaigns
to deliver maximum results for every online marketing dollar spent.
LookSmart and Mirago join Google, Overture, and 30 other search
engines and shopping portals accessible for centralized management
through the Atlas OnePoint toolset.
Microsoft ProfitBuilder, Atlas OnePoint's conversion tracking and web
analytics service, now includes the capability to track and convert
OnePoint customers' sales into the customers' currency of choice
including dollars, euros and pounds, using conversion rates that
are automatically checked and updated daily. This capability
enables OnePoint customers to quickly and easily evaluate the
return on investment of their
marketing programs in many international venues. OnePoint's full
suite of Web management and optimization tools tracks and
measures the results of customers' bids and marketing campaigns
including pay-per-click, online
advertising, and in-house
marketing programs including newsletters and e-mail
campaigns.
Laptop Computers "The addition of these two search engines will help our
customers to expand their reach into additional international
markets. ProfitBuilder's new currency-conversion and tracking
features enable our customers to clearly and accurately evaluate
the success of their online advertising campaigns in countries
around the world, whether campaign-related sales are reported in
dollars, euros or pounds," said Atlas OnePoint President Dave
Carlson. "These three currencies accommodate 99 percent of the
sales our current customers record."
Laptop Computer About Atlas OnePoint
Desktop Computer Atlas OnePoint (www.AtlasOnePoint.com), formerly GO TOAST, is a
leading global provider of paid search management and optimization
tools and operates as part of Atlas DMT, LLC (www.atlasdmt.com).
Atlas OnePoint enables small and mid-tier online advertisers to
manage thousands of keywords and marketing campaigns simultaneously
across all major domestic and international search engines. It
optimizes clients' bids and positions in leading Internet
pay-per-click search engines, which saves clients time and
money, improves ROI and
increases website traffic. Atlas OnePoint offers Rules-Based
Bidding(SM) along with exclusive conversion tracking tools,
comprehensive Web analytics, detailed e-mail status updates,
scheduling tools and custom campaign management. For more
information about Atlas OnePoint, visit www.AtlasOnePoint.com or
call 303-721-2925.
Notebooks About Atlas DMT
Lenovo Atlas DMT (www.atlasdmt.com) is a marketing technology provider
and creator of the Atlas(TM) Digital Marketing Suite, the
industry's first fully integrated online campaign management
platform built by and for marketers. The Atlas Suite helps
advertising agencies and advertisers deliver efficient, profitable
digital marketing programs. The Suite manages online media
planning, buying, creative management, analysis and optimization,
and offers an integrated paid search management toolset. Atlas
Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide,
Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT
serves its clients from offices in Seattle, San Francisco, New
York, and London, delivering the industry's most complete service
and support. Atlas DMT is an operating unit of aQuantive, Inc
(Nasdaq:AQNT). Atlas DMT is a member of the NAI and adheres to the
NAI privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For
more information about online data collection associated with ad
serving, including online preference marketing and an opportunity
to opt-out of the Atlas DMT cookie, go to:
www.networkadvertising.org.
Hard Drive Contacts
Travelstar
Atlas OnePoint
Cindy King, 303-721-2925 x4048
cindy.king@atlasonepoint.com
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