IAB And Mediapost Announce Judging Panel For The Online Media,
Marketing And Advertising Awards The Ommas
Panel Comprised of Fifteen Senior Marketing Executives from
Leading Brands Including Visa USA, Reebok International, Revlon,
Masterfoods and Others
New York, NY (Sept. 13, 2004) Distinguishing itself from other
awards shows, the IAB and MediaPost Communications today announced
the judging panel for the OMMAs, comprised solely of senior
client-side brand marketers in addition to Bob Liodice of the ANA.
The OMMAs, honoring excellence in interactive marketing and
advertising, will be held on
September 21, 2004, the second night of Interactive
Advertising World (IAW) and
Advertising Week in New York City
at the IAW event site the Hudson Theatre at the Millennium Hotel in
New York. A special website for the awards is live at
www.omma-awards.com.
The judges are:
Laptop Battery David Adelman, Media Director, Johnson & Johnson
Michael Balsama, Relationship Marketing Manager, Masterfoods
Phil Bienert, Manager of CRM and E-Business, Volvo Cars of North
America
Aaron Finn, Vice President of Acquisition and Analysis,
Classmates.com
Marc Fireman, Global Director, Interactive Marketing, Reebok
International
Jack Haber, Vice President of E-Business, Colgate-Palmolive
Daniel Harley, Vice President, JPMorgan Chase & Co.
Natasha Householder, Director of Media Planning and
Buying/Marketing Information Systems, Ernst & Young
Edward Kim, Interactive Media Manager, Unilever U.S.
Bob Liodice, President and Chief Executive Officer, Association of
National Advertisers
Tom Lynch, Vice President of Brand Strategy and Advertising,
ING
Kimberly Lyons, Media and Internet Manager, Revlon
Jon Raj, Director of Advertising, Visa USA
Geoff Silvers, Director of Merchandising, Orbitz
Sher Taton, Senior Manager of Interactive Marketing
Communications, IBM
Founded in 1996, the Interactive Advertising Bureau (IAB) is the leading online global advertising industry trade association with more than 300 active member companies in the United States alone. IAB activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online and digital advertising. Make sure that the website adheres to IAB standards, and that the vendor creating your ads also follows them. The IAB has spent lots of time studying and documenting what works and what doesn't in advertising.
Thinkpad The OMMAs are sponsored by DoubleClick, also throwing a
post-ceremony celebratory cocktail party, and by Tribal Fusion, who
will be offering a sampling of their private label beer throughout
the ceremony. The event is moderated by Neil Perry, Principal, Neil
Perry Associates and formerly head of interactive advertising for
McDonalds. All winners and finalists will receive Apple iPod minis
with matching speakers, and the winners will also take home
stunning trophies.
3. Steak Media named as Media Agency of the Year at the Interactive Marketing and Advertising Awards, 19 November 2007 ... Steak Media named as Media Agency of the Year at the Interactive Marketing ... Independent digital marketing agency Steak Media walked away as winners at the ... internet, mobile and interactive TV. Steak Media beat 3 other market leading ... Media com, Level and Bigmouthmedia in the Media Agency of the Year category ...
Microsoft Hundreds of entries have been submitted, including spots from
TeamOne Advertising (Lexus), Grey San Francisco (Sun Microsystems),
DeepFocus (Interscope Records and Miramax Films), Carat Interactive
(Adidas), connect@jwt (Nestle), Squeaky Wheel Media (Pepsi),
Digitas (Best Buy) and many others.
Collaborative work is accepted, but all prizes will be awarded to the first contestant named on the application. contestants is the sole responsibility of winners. 2.4 Winner Selection if Determined by a Panel of Judges Winners will be chosen by a select panel of judges comprised of songwriters, producers, music industry professionals, or other individuals or groups designated by Fluid Media. Songs will be judged based on melody, composition, lyrics (when applicable), as well as the quality of the performance.
Laptop Computers Entries will be judged within the following categories: Product
Launch, Brand Awareness/Positioning, Direct Response, Public
Service/Not for Profit, Purchase Intent/Sales and Best in Show
(among all winners). In addition, the OMMAs will include three
editorial awards, with selections being made by the IAB and
MediaPost editorial staff. These are: Innovation and Creativity,
Marketer of The Year and Lifetime Achievement.
Some useful research available from the IAB on online advertising. Adverblog a blog all about advertising. Includes interactive, print, tv, guerilla, mobile and outdoor campaigns from all over the world. European focus but a global readership. Dynamic Logic Dynamic Logic frequently publishes research on online advertising, media studies to give you insight on how to optimise campaigns across channels such as web, TV, print and outdoor. Worth a regular look to see what's new...
Laptop Computer The commitment of time and effort from these respected marketing
professionals enables the OMMAs to confidently select and recognize
the industrys best talent and achievement, said Ken Fadner,
MediaPost Communications.
... asked you to speak to Kieron Matthews, IAB Marketing Manager, as he was one ... my suggestion; you should lobby the IAB to address this issue through self ... advertising. Perhaps you can take it to IAB Europe they®e two completely ... turns up. I did... I thougt that IAB was there to respond to questions ...
Desktop Computer Based on the outstanding submissions we have received, the OMMA
judges are facing a tough challenge in narrowing the categories
down to just a few finalists and an ultimate winner, said Greg
Stuart, President and CEO, IAB.
Notebooks The judging panel will choose four finalists in each category,
and then an overall category winner. In addition, Best in Show will
be awarded to the best ad across all of the categories. Campaigns
will be scored against the following criteria: Campaign Strategy,
Use of Media, Creative and Effectiveness. The recognized winners in
each of the judged categories will include the entire team
responsible for the campaign: Creative Director, Media Director,
Account Manager and the client. Ads from all of the finalists will
be featured during the show.
Lenovo About the IAB
Hard Drive Founded in 1996, the Interactive Advertising Bureau (IAB)
represents leading interactive companies that are actively engaged
in, and support the sale of interactive advertising. IAB members
are responsible for selling over 86% of online advertising in the
United States. IAB member companies include: AOL, CNET Networks,
DoubleClick, Forbes.com, Google, MSN, The Wall Street Journal
Online, The Walt Disney Internet Group, Yahoo! and over 180 others.
On behalf of its members, the IAB evaluates and recommends
standards and practices, fields interactive effectiveness research
and educates the advertising industry regarding the use of
interactive advertising. For more information please visit
www.iab.net.
Travelstar About MediaPost:
Gateway MediaPost is an integrated publishing and content company whose
mission is to provide an array of resources to super-serve media
planners and buyers. Since 1996 MediaPost Communications has been
the leading advertising and media publisher providing
news, how-to-information,
analysis, research, opinion, planning tools and directories to
help more than 53,000 media decision makers better plan and buy
both online and traditional advertising. MediaPost publishes and
presents MEDIA magazine,
MediaDailyNews I,II,III, The Online Spin, Just an Online Minute,
The Research Brief, The Email Insider, Real Media Riffs,
MediaPost.com, Forecast Media Conference, The Outfront
Conference, and The Media
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