Mobile Content Ecosystem Embraces Macromedia Flash
Platform
Rapid adoption of Macromedia Flash by mobile device
manufacturers and operators paves way for developers to create
great mobile content
San Francisco, CA - June 6, 2005 - Macromedia, Inc. (Nasdaq: MACR)
today announced significant milestones in the adoption of
Macromedia Flash throughout the mobile content
ecosystem, a thriving
business environment that
consists of mobile device manufacturers, operators, and
developers. During the past year, shipments of mobile devices
running Flash nearly tripled from 12 to 35 million units. Three
of the six leading mobile device manufacturers, up from one last
year, now license Flash to deliver great mobile experiences to
their global customers.
During the same period, the number of operators supporting Flash
content and services surged from 1 to 12. Supporting this adoption
spike is the Macromedia Flash Platform (announced today, see
separate release), a complete system that includes the Macromedia
Flash Lite client runtime and time-tested development tools. The
fast-growing mobile market segment offers an unprecedented
opportunity for the Flash developer community more than one million
strong today to make great digital experiences possible.
Laptop Battery To date, over 100 device manufacturers license Macromedia Flash
up from 88 a year ago to deliver great consumer experiences on
their branded consumer electronics devices, such as mobile phones,
portable media players, PDAs, and other devices. These licensees
include leading mobile device manufacturers Nokia, Samsung, and
Sony Ericsson.
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Thinkpad "We are excited about embedding Macromedia Flash technology into
the Nokia platform to empower developers and operators around the
world to create and deliver rich, interactive content and
applications faster and more cost-effectively than ever before,"
said Lee Epting, vice president, Forum Nokia. "We're confident that
integrating Flash technology into our platform will help drive the
adoption of smartphones as well as boost data usage and operator
ARPU."
up line or ISDN(64Kbps), DUAL ISDN(128Kbps). in in below is necessary to view this website. Macromedia Flash Player Get Macromedia Flash Player for connection and setup Support Select the appropriate player to view streaming media in accordance with each platform.
Microsoft Leading operators KDDI and NTT DoCoMo, as well as nine others,
are now supporting Flash content and services. All but one were
signed within the past year. Examples of enriched business benefits
for these operators include offering enhanced browsing and online
services, custom user interfaces, and unified experiences
across branded devices and data
services.
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Laptop Computers Flash developers can take advantage of the new opportunities
offered by this expanding mobile ecosystem. Thousands of games,
user interfaces, portals, and other mobile Flash applications have
been developed and deployed to date. The recently released Yankee
Group report, "Under the Yankee Group Microscope: NTT DoCoMo's
Experience with Flash Lite," emphasizes how Flash has become a de
facto standard in Japan. According to the report, "Sophisticated
information services using Flash Lite have characterized the first
wave of innovation... More than 60% of the 4,400 official i-mode
sites are based on Flash Lite." To read the full report, please
visit http://www.macromedia.com/go/docomo_flashlite.
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Laptop Computer "The mobile world works differently than the traditional
software world. We're seeing that Japan's mobile ecosystem has been
the first to reap the benefits of the Flash Platform," said Al
Ramadan, executive vice president and general manager of mobile and
devices, Macromedia. "Approximately 15% of the Japanese population
has Flash enabled phones, and we're seeing this success move across
to Europe and the US."
Very compact and lightweight, this adapter, about half the size of your finger, images wirelessly to your PDAs, mobile phones, printers, laptop computers and other emerging electronic devices.
Desktop Computer Macromedia's mobile offerings include Macromedia Flash Lite,
Macromedia FlashCast, and the Macromedia Flash authoring tool.
Flash Lite is the Flash profile specifically developed for mobile
phones. FlashCast is an end-to-end solution to meet the demands for
compelling, consistently updated, easy-to-use mobile data services.
The Flash authoring tool enables designers and developers to create
rich content and applications across desktops and devices. For more
information about the Macromedia mobile and devices vision and
strategy, please visit http://www.macromedia.com/mobile/.
Notebooks ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that
great experiences build great businesses. Our software empowers
millions of business users, developers, and designers to create and
deliver effective, compelling, and memorable experiences on the
Internet, on fixed media, on wireless, and on digital devices.
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