William C. Jaris Joins TACODA Systems As Director, East Coast Publisher Sales
TACODA Continues Ramp Up of Staff As Business Expands
NEW YORK (August 2, 2004) TACODA SYSTEMS, the industry pioneer in behavioral targeting and audience management, today announced that William C. Jaris has joined the company in the newly created position of Director, East Coast Publisher Sales. He will report to Charles Smith TACODAs Vice President of U.S. Publisher Sales and add strength to client sales and services.
For the past year, Mr. Jaris, 47, has been Senior Director/Publisher Services at Advertising.com in New York where he initiated successful programs with a number of major media companies and developed company-wide positioning and capabilities. Before that, from 2001 to 2003, Mr. Jaris was Senior VP/Director of Sales LightningCast Inc. also in New York. From 1997 to 2001, Mr. Jaris was with @plan Inc/DoubleClick, Inc. in New York as Executive VP/Director/Product
Sales (@plan was acquired by DoubleClick in February 2001).
As TACODA continues its rapid growth, we are pleased to have a senior executive with Bills substantial experience to help develop us new markets, says Curt Viebranz, the companys president and COO.
An advertising, publishing and internet executive with broad experience in sales and management leading both traditional media and entrepreneurial technologybased organizations, Mr. Jaris, earlier in his career, worked with: Lycos/AdSmart (New York,1996-1997); The Los Angeles Times (New York/Los Angeles, 1993-1996); People Magazine and Money Magazine (Los Angeles,1988-1993); Popular Mechanics (Los Angeles,1986-1988); Dancer Fitzgerald Sample Inc.,(New York, 1982-1985) and SSC&B Advertising, Inc., (New York, 1980-1981).
Mr. Jaris lives in Harrington Park, NJ and is a 1980 graduate of Holy Cross College.
More than 700 TACODA-enabled Web sites reach over 75 percent of the US Internet audience each month. TACODA Systems has a score of corporate customers, all Fortune 1000 businesses, including eight of the top 20 newspaper companies in the US. Among its clients are: The Weather Channels weather.com; Gannetts USAToday.com Tribune Interactive; iVillage Inc., The Associated Press; E.W. Scripps Company's Scripps Networks and Scripps Newspapers; McGraw-Hills BusinessWeek.com; Primedias About.com; Belo Interactive; USNews.com; Forbes.com, Advance Publications, Inc.s CondeNet and Advance Internet; Media General; Hearst Corporations Albany Times-Union.com and SF Gate.com; Hollinger International; Landmark Communications Pilot Online; 2,000-site ad network BURST! Media; Morris Communications; and Canadas Torstar.
George H. Simpson Communications
o: 212.309.9068
m: 203.521.0352
georgehsimpson@att.net
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