If you're running an online advertising campaign such as Google Adwords or Overture (Yahoo! Search Advertising), you should make sure your visitor lands on a page that follows through on what the advertisement promised. If someone cannot find what they are looking for on a web page within 10 seconds of arriving, they will usually hit the "back" button and look somewhere else.
Laptop Battery The special page made just for an advertisement is called a landing page, because the visitor "lands" on the page after clicking on the advertisement. Your advertising campaigns' landing pages (or sales pages) will probably be the most important pages on your website in terms of getting new business.
Now, select the type of Web you want to create. It is best to create simple One Page Web as you can add additional blank pages whenever required. Web Site Templates Enter a location for the web in the box provided beginning with //. This is the location where you can preview the web on your computer. Later you will need to copy it to the server to display your site to the world on the WWW.
Thinkpad Yet many small business owners have never even heard of a landing page, and instead are wasting money needlessly by sending visitors from advertising to the website's homepage, where new visitors are less likely to find the information they need to become customers.
File Transfer Protocol (FTP) is the simplest way to transfer web page files from your computer to the Charter web server for anyone to view.
Microsoft You can find good landing page ideas simply by searching on Google or another search engine, then clicking on the "sponsored" links on the right-hand side.
File Transfer Protocol (FTP) is the simplest way to transfer web page files from your computer to the Charter web server for anyone to view.
Laptop Computers But if you need a good start, try this template. Just replace the brackets and their contents ([]) with the recommended content.
The ASP.NET Web Service template is the starting point for new sites that contain Web services. A Web service allows you to create software on the Web server that can be called by other applications located on the same machine, or on computers somewhere in the network or on the Internet. Once you create a site based on this template, you get a Web service file, an additional code file named after the service, and a Web.config file that contains configuration information accessible to the Web services.
Laptop Computer Landing Page Template
What is ASP ASP stands for Active Server Pages. Active Server Pages are HTML pages with embedded ASP scripts that are processed on the server before the page is sent to the user. ASP allows you to create dynamic database driven pages, a user can access data in a database, and interact with page objects such as Active X or Java components. How does ASP work When you type a URL in the Address Box or click on a web page you are asking the web server to send a file to your computer; if the file is standard HTML, then, when your web browser receives the web page it will look exactly the same as it did on the web server. However if an ASP file is sent to your computer from the web server, firstly, the server will run the HTML code; and then, run the ASP code. the ASP code could be the current date, or time; and other such information.
Desktop Computer [Heading with Hook--Make sure you use your keyword at the beginning of the heading--the very first word(s) of the heading, if possible; this heading should be the same as or very similar to the headlines of your advertisements]
Notebooks [Hook: Make an argument, beginning with a hook that relates to the heading above, and the text of the advertisement that links to this page. This paragraph should be one to three sentences. Make sure you use your keyword at the beginning of the first sentence--the very first word(s) of the first sentence, if possible. Put the keyword in boldface so visitors who are scanning the page for it will see it easily.]
Lenovo Why do you need to buy [keyword] from [your business's name]?
Hard Drive Unique selling point 1 [keyword]
Unique selling point 2 variation on [keyword]
Unique selling point 3 [keyword]
[Call to action--buy, get, request, contact us. Use the keyword in the call to action.]
Travelstar [Way of taking action--telephone number, buy button, contact form]
Gateway Tips
Laptop Parts Make sure the telephone number, "buy" button, and/or contact form are very prominent, so prominent that the visitor will notice them immediately when he or she opens the page, even though they are at the bottom of the screen.
Software The above section should take up most or all of one screen view, roughly 600 pixels high (the traditional screen height of laptops and small monitors). Set your screen resolution to 800x600 and see how many lines you can fit in without having to scroll to see the bottom of the page.
Hard Drives Relatively few visitors will scroll further down the page--maybe 30% at most. The rest will either convert, click deeper into your site, or hit the "back" button. Of course, you should not neglect those visitors who do scroll further down the page, so provide some information for them below.
Electronics Not Sure You Need [Keyword]?
Canon Need more information on [keyword]? Here are some important facts about [Keyword] and [your product or service's name].
Desktop Pc [Unique selling point 4--use the keyword or a variation of it]
Desktop Computers [Unique selling point 5]
[Unique selling point 6]
Think Pad Contact Us to Get More Information about [keyword]
Repair Call us, email us, or use the form below to ask a question or request a free, no-obligation proposal.
Data Recovery [way of taking action--phone number, buy button, contact form]
Cisco
Tips:
Keyboard Here you should insert more information for the page-scrollers--all those visitors who have indicated their interest by scrolling this far down the page, yet who have not taken the action suggested above in the call to action.
Monitor This is a great place for testimonials, detailed lists of the features of your product or service, comparisons with the competition, and other information useful to a buyer who needs to be informed before making a decision.
Desktop Tips for Writing a Sales/Landing Page
Infosys The page should have some kind of navigation options for people who like to click deeper into a site before taking an action such as contacting you or buying. Roughly half of your conversions will likely come from visitors who clicked deeper into the site before deciding to take action.
Refurbished Laptops You should use one or two carefully selected images on your landing page. More than two will simply distract the visitor and make the page load too slowly for some visitors.
Wipro Only use more than two images if you need the images to convey your unique selling points--i.e., you're selling art, graphics, landscaping, real estate, or something else whose reason for buying is mostly visual. Images of people using your product or service are ideal. The more relevant the image is to what you are offering, the better.
Lap Top Strongly consider putting a contact form on your landing or sales page. There will always be people who feel they need information that isn't on the website. Or maybe they just don't want to spend time sorting through the information on your site. For the same reason, you should place your telephone number in a prominent position on the page--the top right corner is a popular spot.
Refurbished Of course, if your product or service generates so little revenue that you can't afford handling pre-sales communications, don't include contact information on the page.
Memory
After all, the goal of your business website's landing page is to make money.
Intel
About The Author: Joel Walsh has written more articles on getting sales and leads from your business website content: http://upmarketcontent.com?%20business%20website%20content [Web publication requirement: create live link for the URL/web address using "business website content" as visible link text/anchor text; if offering for re-publication (article bank, aggregator, or clearinghouse), link text/anchor text not required.]
As400 oel Walsh has written more articles on getting sales and leads from your business website content: http://upmarketcontent.com?%20business%20website%20content [Web publication requirement: create live link for the URL/web address using "business website content" as visible link text/anchor text; if offering for re-publication (article bank, aggregator, or clearinghouse), link text/anchor text not required.]
Contact him at http://upmarketcontent.com
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