QUESTION:
Should I build and maintain my business Web site myself or pay
someone else to do the work for me? -- Wesley L.
Laptop Battery ANSWER:
When you say, pay someone else to do the work for you, Wesley, I am
going to assume that you are talking about hiring a professional
Web site designer to do the work and not your next-door neighbor's
teenage son. If my assumption is correct, then read on. If not, go
ahead and flip over to the comics section. You will get no good out
of the advice I'm about to give, so you might as well consult
Dilbert for your hot business tips.
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Thinkpad Should you build and maintain your business Web site yourself or
pay someone to do it for you? Let me answer your question with a
couple of my own. Number one: is building and maintaining Web sites
the key focus of your business? Number two: could your time be
better spent doing more important things like, oh I don't know, say
running your business? If your answers were no and yes,
respectively, then you have no business building and maintain a Web
site.
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Microsoft Remember this: every minute you spend on tasks that are not
related to the key focus of your business is time spent to the
detriment of your business. In other words, every minute you spend
focusing on tasks that do not contribute to the growth of your
business and thereby increase your bottom line is time wasted.
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Laptop Computers If you want to be a web designer, be a web designer. However, if
the key focus of your business is building widgets, it doesn't take
a rocket scientist to figure out that your time would be better
spent building widgets, not Web sites.
And then, of course, we have the Standalone Server product, which is called Acronis True Image Server for Windows or Linux and that will manage a single standalone server. What type of computers can we back up, because in a medium to a large sized, even some small sized businesses, who knows what kind of computers they have They may have laptops, they may have desktops, they may just have anything and everything
Laptop Computer Case in point: I once had a very wealthy dentist ask if I could
teach him how to maintain his Web site so he wouldn't have to pay
me to do it. Now my teeth had helped put this guy's kids through
college, but that didn't seem to matter. At that moment he was more
concerned about having to pay for changes to his Web site than my
personal oral hygiene. Sure, I said, I'll be glad to teach you how
to update your Web site, just as soon as you teach me how to clean
my own teeth so I don't have to pay you to do it. He got the point.
And he charged me enough for the cleaning to keep his site updated
for months. Smart man.
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Desktop Computer Many business owners think they can't afford a professionally
designed Web site and that simply is not true. While the old adage,
"you get what you pay for" is never more true than when applied to
Web site design, having a professional web designer do the work for
you is money well spent. A well-designed Web site can bring you a
many-fold return on your investment. You can't say that about too
many other collaterals.
Notebooks While it is best to leave Web site design and maintenance to the
experts, it is up to you (or someone considered a subject matter
expert within your company) to provide the designer with the
content (text and photographs) that best conveys your company's
message to your customers. A Web site, no matter how well designed,
is meaningless if it lacks the content required to interest
customers in the products you sell or services you provide.
Lenovo Here's are a few questions that, once answered, will help ensure
that your Web site's message is as appealing as its design. Go over
these points with the designer before the design process begins as
the answers will help determine the direction your Web site's
design should take.
Hard Drive What Is The Purpose Of Your Web Site?
Travelstar Most business Web sites have two purposes: (1) to educate the
consumer and, (2) to sell them products or services. If you sell
shoes, for example, the purpose of your Web site is to educate
potential customers on the quality and durability of your shoes and
as a result, to sell them shoes. If you paint houses the purpose of
your Web site is to educate home owners on why your services are
superior to other painters and sell them on hiring you to paint
their house. By defining the purpose of your Web site you will give
the designer the information required to create a Web site that
best conveys that purpose to your target audience.
Gateway Who Is My Target Audience?
Laptop Parts Your target audience consists of those folks you want to attract
to your Web site: potential and current customers, future and
current employees, possible investors, etc. Anyone who might be
interested in your company and its products or services is a member
of your target audience. Correctly identifying your target audience
is vital since your Web site should be designed specifically to
appeal to your target audience.
Software Put yourself in their shoes (or in front of their computers).
Imagine your Web site through their eyes. If you were visiting a
Web site such as yours what would you expect to find and what would
you be disappointed not to find? Identify your target audience,
then have your Web site designed to fulfill their needs and surpass
their expectations.
Hard Drives What Content Should My Web Site Feature?
Electronics Your Web site content should be driven by the nature of your
business. If you're a real estate agent, your site should feature
photographs of homes you have for sale and information on buying
and selling a home. If you own an auto body shop, your site might
feature before and after photographs of cars that you have
repaired. Remember to determine the purpose of your site, then
develop the content to serve that purpose.
Canon What's My Competition Doing?
Desktop Pc The last question you should ask is one of the most important:
What is your competition doing on the Web? Do a Google search for
similar businesses and click around their Web sites. How are their
Web sites designed? What message are they trying to convey? Are
they doing a good job of conveying that message and as a result,
selling products? What do you like about their Web sites? What
don't you like? Make note of the things you like and the things you
hate, then share your findings with your site designer.
Desktop Computers Remember, you're not stealing trade secrets here.
Think Pad You're just borrowing ideas.
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