Goldman Sachs, Nielsen//NetRatings and Harris Interactive
Launch Fifth Annual Holiday eSpending Report
Convenience, Promotions and Improved Shopping Tools Expected to
Fuel Online Holiday Shopping in 2005
ROCHESTER, N.Y., and NEW YORK, Nov. 8 /PRNewswire/ -- Goldman,
Sachs & Co., Nielsen//NetRatings and Harris Interactive(R)
today announced they will collaborate on their fifth annual series
of 2005 Holiday eSpending Reports throughout November and December
2005. Developed jointly by the three companies, the eSpending
Report offers weekly insight into the online holiday shopping
season by examining dollar spending by market segment, and tracking
consumer attitudes and motivations driving
online
shopping behavior. The eSpending Report is based on a
weekly national survey of approximately 1,000 randomly selected
online shoppers.
"The fifth annual proprietary eSpending survey will provide
important data points that will enable us to assess online consumer
spending levels, drivers of preference, and levels of satisfaction
throughout the holiday season. We expect solid sales growth during
the holiday season, benefiting from the continued secular shift to
online
shopping. However, we also anticipate increased levels
of competition among pure play online commerce companies, brick and
mortar companies, and comparison shopping companies," said Anthony
Noto, Internet and Entertainment analyst, Goldman Sachs.
Laptop Battery Key Elements of the 2005 Shopping Season
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Thinkpad Online retail is positioned for strong growth this holiday
shopping season. Factors driving consumers to make online purchases
include: convenience of online product research and comparison
shopping, competitive pricing, Web-only sales promotions and
positive online shopping experiences. Retailers are also offering
personalized products and online/offline gift card redemption to
further stimulate shoppers into making online purchases throughout
the holiday season.
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Microsoft "Online sales should see robust growth this holiday season,
partially aided by rising gas and heating prices, as consumers seek
to maximize their holiday budgets," said Heather Dougherty, senior
Retail analyst, Nielsen//NetRatings. "Multi-channel retailers will
look to capitalize on the trend toward the online sales channel by
incentivizing holiday buyers through discounts, reduced or free
shipping for guaranteed on-time delivery, and
gifts with purchases."
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Laptop Computers "Additionally, retailers are providing a more streamlined online
shopping experience, offering gift recommendations and broad
product selection not only to entice online purchasing, but also to
help consumers research purchases and shop more efficiently
offline," she continued.
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Laptop Computer Categories poised for growth this holiday season
include:
laptop computers is driving strong sales for notebook computers, according to the latest quarterly sales figures from the research firm IDC, which reported a 37% computer sales for the second quarter, compared with a year earlier. In the U.S., laptop sales grew 17.7%, while sales of desktop computers and servers fell 4%. The New York Times ( 10), CNET ( 10)
Desktop Computer * Computers and consumer electronics, as shoppers utilize
comparison
shopping tools to price the latest must-have gadgets
Notebooks * Toys and games, as a consistently strong product category with
children
and parents
Lenovo * Apparel, based upon previous online purchasing experiences,
and a
greater selection of products and sizes available online
Hard Drive * Books, music and DVDs, driven by popular
holiday releases and affordable
price points
Travelstar * Gift cards, encouraged by online/offline redemptions for
last-minute
gift
ideas
Gateway
"From a historical perspective, it will be interesting to see if
this coming season's research will show a dramatic shift in the
holiday gift budget designated for online purchases," said Karen
Chiarelli, vice president of Technology Research, Harris
Interactive. "Each year has seen the addition of more tenured
shoppers and improved consumer satisfaction, which stands to
increase again this year."
Laptop Parts Highlights of the 2004 Online Holiday Shopping
Season
Software During the 2004 holiday season, online shoppers spent a record
$23.2 billion online, excluding travel, representing 25 percent
year-over-year growth. More than a third, or 37 percent, of online
consumers were very satisfied with last year's Web shopping
experience, and 30 percent felt it was better than the previous
year.
Hard Drives Last year's online consumers spent the most during the holidays
on apparel/clothing, which totaled $3.8 billion, or 16 percent of
total online revenue, followed by toys/video games generating $2.5
billion, or 11 percent of total online revenue. Consumer
electronics purchases also had a strong season last year with
online shoppers spending $2.3 billion to garner 10 percent of total
online revenue.
Electronics About Goldman Sachs
Canon Goldman Sachs is a leading global investment
banking, securities and investment
management firm that provides a wide range of services worldwide to
a substantial and diversified client base that includes
corporations, financial institutions, governments and high net
worth individuals. Founded in 1869, it is one of the oldest and
largest investment banking firms. The firm is
headquartered in New York and maintains offices in London,
Frankfurt, Tokyo, Hong Kong and other major financial centers
around the world.
Desktop Pc About Harris Interactive(R)
Desktop Computers Harris Interactive Inc. (http://www.harrisinteractive.com/),
based in Rochester, New York, is the 13th largest and the
fastest-growing market research firm in the world, most widely
known for The Harris Poll(R) and for its pioneering leadership in
the online market research industry. Long recognized by its clients
for delivering insights that enable confident business decisions,
the Company blends the science of innovative research with the art
of strategic consulting to deliver knowledge that leads to
measurable and enduring value.
Think Pad Harris Interactive serves clients worldwide through its United
States, Europe (http://www.harrisinteractive.com/europe) and Asia
offices, its wholly-owned subsidiary Novatris in Paris, France
(http://www.novatris.com/), and through an independent global
network of affiliate market research companies. EOE M/F/D/V
Repair To become a member of the Harris Poll Online(SM) and be invited
to participate in future online surveys, go to
http://www.harrispollonline.com/
Data Recovery About Nielsen//NetRatings
Cisco NetRatings, Inc. (NASDAQ:NTRT) delivers leading Internet media
and market research solutions, marketed globally under the
Nielsen//NetRatings brand. With high quality, technology-driven
products and services, Nielsen//NetRatings is the global standard
for Internet audience measurement and premier source for online
advertising intelligence, enabling
clients to make informed business decisions regarding their
Internet and digital strategies. The Nielsen//NetRatings portfolio
includes panel-based and site-centric Internet audience measurement
services, online advertising intelligence, user
lifestyle and demographic data,
e-commerce and transaction metrics, and custom data, research and
analysis. For more information, please visit
http://www.nielsen-netratings.com/.
Keyboard Source: Harris Interactive Inc.
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