Laptop Battery Search Engine Optimized (SEO) Copy - The Down and Dirty
Details
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Thinkpad Today, being on the first page for your most popular keyword
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Microsoft Essentially, that's where the power of advertising is going.
It's all about Search. And Search is only going to become more
important over the next ten years. If you can get on that coveted
first page organically, well then, more power to you! I know you
probably have read other articles about writing SEO copy and how it
relates to achieving high search rankings, there are plenty of them
to go around. But some of the articles are complicated; some are
too long, others boring. Still others don't explain that great SEO
copy is rarely effective just on it's own - in order to get those
high rankings (which is the goal after all), you have to do other
things too. So, we decided that what most people really needed was
a "down and dirty", easy to understand, ten step method. You ask,
and we deliver. Here are the official ten steps in order:
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Laptop Computers 1) Check your Competitors
Who are your competitors? Do you know? If you don't, you may want
to go online and do a search for your product or service. Who is on
the first two pages? That is your target. Those are the companies
that you want to compete with. Because right now, they are getting
your customers. Take a look at their website. Notice the copy.
Analyze their business. Are they successful? What are they not
doing right? Look for the holes. You're going to meet the needs of
their customers (that they are not fulfilling) so they become YOUR
customers.
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Laptop Computer 2) Research your Keyword Phrases
Remember, Keyword Phrase research is critically important.
It can also be a little tricky. Do you know what keywords or
keyword phrases your customers search for when they look for you?
Are you sure? Se what your competitors are using. You can do this
by right clicking on their home page, selecting "View Source" and
then checking their keyword meta tag. Next, go on to Overture.com
(Now Yahoo), click on "Visit the Advertiser" section, and use their
Keyword Selector Tool. Its great - and its free. You can also use
Wordtracker.com, but it does cost $7.50/day.
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Desktop Computer 3) Write Good Copy
Now its time to start writing. Or re-writing. And if you
can't write, you can hire a website copywriter to do it for you.
The bottom line is to write about benefits, not features. Don't
tell them how great your company is. They will discover that for
themselves when you overwhelm them with your service and deliver
the perfect product that meets their every need. Make the copy to
the point and snappy. Make it sure it has impact, and asks the
potential customer for their business.
Notebooks 4) Integrate Your Keyword Phrases
After you figure out which keyword phrases you want to use
on your site, you need to integrate them into the copy of
your site. Think Home Page and Services page as the most important
pages to use them on. Essentially, you want to them to make up 5%
of the total words on the page. It's not that hard actually. Just
don't use them all over the place like some stupid copywriters do -
you could get de-listed from the search engines. Definitely use
them in your headlines and sub headlines. That will get you extra
points, so to speak.
Lenovo 5) Check your Links, Build if necessary
Do you have any inbound links pointing to your site? If not,
no amount of awesome copy is going to get your site high rankings.
Links are very important. And even more so for Google. Go to
linkpopularity.com and see what you have. Also check your
competitors. If they have more than you, you need to get some high
quality links. You can either do that yourself or hire someone to
do it for you. It can be time consuming and expensive. But you
gotta do it. It makes you look important to the search engines. A
good way to do it is to make sure you are listed on directories,
including DMOZ and industry related sites. Go to incominglinks.com
to see which ones you should be listed on. Then write articles and
submit them to article submission sites. That could potentially
give you hundreds of links for free.
Hard Drive 6) Use Go Rank's Analytical Tools
GoRank.com is a fantastic free resource for SEO. They have a
Keyword Density Analyzer, Link Popularity Analyzer, Top 10 Keyword
Analyzer, Research, News and lots of other great stuff. It's a
great tool and something I use every day. It will help you in your
SEO copy efforts.
Travelstar 7) Submit to the Search Engines
After you've ensured that your website copy and all the
other important SEO considerations have been completed, it's time
to submit to the Search Engines. Do it manually. Go to the search
engine and do it yourself. Definitely don't pay someone to do it
for you. You may have to resubmit a few times, but eventually, your
site will get noticed.
Gateway 8) Tweak the Copy as necessary, Add New Content
After your site has been up for a while, go back and take a second
look. Ask friends and customers what they think of it. Can anything
be improved? You'll be surprised what you may hear. If something
isn't working, fix it. Make it sound better. The other thing that
you should also be doing is adding content regularly. Build free
resources into your website. This will make your customers and
potential customers happy, and it will make you appear to be more
important in the eyes of the search engines. Adding articles to
your site is a great way to give your customers new, free content.
Write about things that they would find interesting.
Laptop Parts 9) Partner with a Great SEO Firm
You may want to also consider partnering with a great Search
Engine Optimization firm. There are probably a hundred very good
ones out there. There are also 1000 bad ones. For the good ones,
check out topseos.com. and marketingsherpa.com. They both list
reputable firms. Whoever you go with, make sure they have a list of
client success stories complete with stats to back it up.
Software 10) Measure Your Success!
Finally, measure your success. (or progress) Get a software
program that will provide you with some web metrics as it pertains
to your site. WebTrends and Statcounter are great ones. There are
quite a few others as well. As you can see, Search Engine Optimized
copy is only part of the overall SEO story. There is a lot to it,
so make sure you cover every area. After all, we want to get your
web site to the very top!
Hard Drives C2005 Jon Wuebben. Do you need Search Engine Optimized (SEO) Web
site copy that moves customers to buy? Are you looking to create an
effective newsletter/e-zine article or ad for your business? We
provide world class copy that helps you to be found on the web. 10
years experience providing superior copy to businesses nationwide.
Contact us for a complimentary Website Copy analysis. Subscribe to
our
Better Business Writing (BBW) Newsletter and receive
2 free reports. http://www.customcopywriting.com/
Electronics Do you need Search Engine Optimized (SEO) Web site copy that
moves customers to buy? Are you looking to create an effective
newsletter/e-zine article or ad for your business? We provide world
class copy that helps you to be found on the web. 10 years
experience providing superior copy to businesses nationwide.
Contact us for a complimentary Website Copy analysis. Subscribe to
our
Better Business Writing (BBW) Newsletter and receive
2 free reports. http://www.customcopywriting.com
Canon
Contact him at http://www.customcopywriting.com
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