Brooks Brothers Finds A Perfect Fit In WebSideStory's Active
Marketing Suite
Renowned Clothing Retailer Eager to Take Advantage of Synergies
Between On-Demand Site Search and Web Analytics
SAN DIEGO, CA (September 13, 2005) WebSideStory (Nasdaq: WSSI), a
leading provider of on-demand digital marketing
applications, today announced
that Brooks Brothers has adopted its Active Marketing Suite to
dramatically improve its online marketing and merchandising.
Brooks Brothers, the countrys oldest clothing retailer, has been
using WebSideStorys web analytics service, HBX Analytics, since
2001 to better understand online visitor and customer behavior
and to increase overall marketing return on investment.
The retailer will soon deploy WebSideStorys site search
application, called WebSideStory Search (formerly Atomz Search), to
provide faster, more relevant product search results and to
increase conversions. Brooks Brothers (www.brooksbrothers.com) is
one of a growing number of
businesses to adopt the
WebSideStory Active Marketing Suite, a pioneering collection of
integrated, on-demand digital marketing applications. The suite
also includes keyword bid management and web content management.
Laptop Battery The fact that HBX Analytics and Search are completely hosted and
integrated was a big plus for us, said Lillian Posner, Director of
E-Commerce for Brooks Brothers, which was founded in 1818 and has
more than 160 retail locations. There are strong synergies between
the two products that will help us better serve customers and
increase sales. There are also obvious advantages of working with a
single vendor and a single point of contact.
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Thinkpad HBX Analytics is an award-winning hosted
enterprise web analytics service
that provides actionable insight into customer behavior,
including gauging the response to marketing campaigns,
increasing site conversions and pinpointing online
revenue-enhancing opportunities. Search is an on-demand site
search application that enables marketers to guide and influence
site visitors in finding the products and services they want.
Using the two applications together enables businesses to better
quantify site search effectiveness, get detailed metrics on site
search activity (including top converting keywords) and
fine-tune search relevancy ( for example, by placing higher
converting products at the top of search results).
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Microsoft Industry experts* agree that combining site search and web
analytics is an extremely effective way to improve online marketing
and e-commerce results, said Rand Schulman, Chief Marketing Officer
for WebSideStory. Our data shows that site search is more than
twice as effective at converting visitors into buyers as standard
navigation. WebSideStory is the first and only vendor to offer
these two applications as part of an integrated suite of on-demand
applications. WebSideStory is changing the dynamics of digital
marketing. We are proud to have such a legendary retailer as Brooks
Brothers share our vision.
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Laptop Computer * In its July 2005 report, Site and Commerce Search: Driving ROI
Through Vendor Selection, Proper Implementation and Active
Measurement, JupiterResearch says that site search should be
treated like any other measurable investment online and strongly
recommends integrating site search with web analytics to better
understand search behavior and increase return on investment.
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Desktop Computer About WebSideStory
Founded in 1996, WebSideStory (Nasdaq:WSSI) is a leading provider
of integrated, on-demand digital marketing applications that
improve online marketing and sales. Its Active Marketing Suite
includes web analytics, site search, web content management and
keyword bid management and is used by more than 1000 global
enterprise companies. WebSideStory has won numerous industry
awards, including Network Computings Editors Choice Award for best
e-commerce analytics service, and the top score in InfoWorlds
review of major web analytics solutions. JupiterResearch recently
ranked WebSideStorys on-demand site search application as one of
the best in the industry. WebSideStory is globally headquartered in
San Diego, California, and has European headquarters in Amsterdam,
The Netherlands, with local presnces in the U.K., France, Germany,
Canada, Australia, and Singapore. For more information, contact
WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address:
10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site:
www.WebSideStory.com. HBX and Active Marketing Suite are trademarks
and WebSideStory is a registered trademark of WebSideStory. Other
trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of
historical facts are forward-looking statements. You should not
regard any forward-looking statement as a representation by
WebSideStory that any of its plans will be achieved. Actual results
may differ materially from those set forth in this release due to
the risks and uncertainties inherent in WebSideStory's business
including, without limitation: WebSideStory's limited experience in
an emerging market with unproven business and technology models;
WebSideStory's reliance on its Web analytics services for the
majority of its revenue; WebSideStory's recent achievement of
profitability and the risk that it may not maintain its
profitability; the highly competitive markets in which WebSideStory
operates that may make it difficult for the company to retain
customers; the risk that WebSideStory's customers fail to renew
their agreements; the risks associated with integrating the
operations and products of Avivo Corporation with those of
WebSideStory; the risk that WebSideStory's services may become
obsolete in a market with rapidly changing technology and industry
standards; and other risks described in WebSideStory's Securities
and Exchange Commission filings, including WebSideStory's annual
report on Form 10-K for the year ended December 31, 2004 and
quarterly report on Form 10-Q for the quarter ending June 30, 2005.
Do not place undue reliance on these forward-looking statements
which speak only as of the date of this news release. All
forward-looking statements are qualified in their entirety by this
cautionary statement, and WebSideStory undertakes no obligation to
revise or update this news release to reflect events or
circumstances after the date of this news release.
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