WhitePages.com to Use Behavioral Targeting From Revenue
Science
Business Listings Site Offers Unique Combination of Behavior
and Geographic Targeting for Local and National Businesses
NEW YORK April 6, 2006 - Revenue Science, Inc., the global standard
in behavioral targeting, announced today that WhitePages.com has
selected the company to provide behavioral targeting capabilities
that will enable advertisers to utilize high impact display ads,
reaching
people who are actively searching for local and national
businesses, both during their initial search and subsequent visits.
This agreement makes WhitePages.com the first business listings
site that will enable this type of behavioral targeting.
WhitePages.com will offer flexible and customizable behavior-based
segments ranging from broad, interest-based categories, such as
people who have recently searched travel related business listings,
to more narrowly defined segments, such as people who searched for
a travel agent and a car rental company. In order to further refine
local marketing efforts, advertisers will be able to overlay
geographic city, state, ZIP and keyword targeting on behavior-based
segmentation of targeted audiences.
Laptop Battery Because of WhitePages.coms high reach to active online
consumers, we can offer significant behavioral- and geo-targeted
inventory that can play an important role in an advertisers overall
campaign strategy whether branding, direct response, or both, said
Susie Kang, senior vice president, WhitePages.com Network.
Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science, who previously worked for Grey in Japan for four years, says the market is ready for behavioral targeting.
Thinkpad The first phase of implementation will be to rollout Revenue
Sciences proprietary technology across the WhitePages.com site,
said Nick Johnson, senior vice president of business development
and general manager of account strategy for Revenue Science.
However, as demand increases we look forward to working with
WhitePages.com to maximize the value of its audience for
advertisers.
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Microsoft About Revenue Science, Inc.
Revenue Science is the only online advertising leader with the
science, service and scale that make behaviorally targeted
advertising easy to buy and sell. The Revenue Science Behavioral
Targeting Marketplace connects marketers to qualified audiences,
enables publishers to increase revenue and creates a better
consumer experience. Innovative publisher and advertiser programs
provide behaviorally targeted solutions to the worlds top brand
advertisers and premium media properties. With clients like The
Wall Street Journal Online at WSJ.com, ESPN.com,
KelleyBlueBook.com, The Guardian.com, Maxim.com, Reuters.com,
Univison.com, and WashingtonPost.com, Newsweek Interactive, Revenue
Science serves more behaviorally targeted ads than any other
company. For more information, visit www.revenuescience.com.
"Computer industry analysts estimate that some 60 percent of all corporate data exists only on desktop and laptop computers, " said Walter Scott, CEO of Acronis. "Incorporating Acronis True Image with New Mexico Software backup server is the ideal solution to capture that corporate data and ensure that it is not lost. While traditional server backups are effective for protecting server data, every company should have a combination of server and workstation backup plans."
Laptop Computers About WhitePages.com
WhitePages.com Inc., a privately held company based in Seattle,
provides online directory assistance and contact management
services and is the largest provider of free online residential
directory assistance in North America. The company's network of
sites include www.WhitePages.com, WhitePages.ca, 411.com,
PhoneNumber.com, and its 1,300 partner sites including MSN,
RealPages.com, SmartPages.com, YellowPages.com and the Yellow Pages
Group in Canada.
hour of Web server downtime for a small business that relies completely on the Web for revenue could be devastating or cost a substantial amount of revenue.
Laptop Computer Source: Revenue Science, Inc.
And then, of course, we have the Standalone Server product, which is called Acronis True Image Server for Windows or Linux and that will manage a single standalone server. What type of computers can we back up, because in a medium to a large sized, even some small sized businesses, who knows what kind of computers they have They may have laptops, they may have desktops, they may just have anything and everything
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