Web Directories Explained
By S. Housley
Laptop Battery Web directories are an important component to search engine
positioning. Directories come in all shapes and sizes, some are
generic, while others are highly specialized. Directories, are
defined as categorized topics or collections of information
organized into a tree like structure where categories are used to
define each groups association.
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Thinkpad Large directories like Yahoo tend to have general themes and may
charge for listings. While smaller niche directories like
http://www.finance-investing.com offer free listings and profit
from advertising revenue or pay per click models like Google
AdSense.
your Web site but do count towards your disk space quota. htdocs directory is the where the Web server looks
Microsoft Being listed in a directory not only brings in targeted traffic,
it provides a one-way link from a website with similar content.
Directories are generally highly ranked in search engines, and are
considered well respected resources, two traits that are desirable
in link partners.
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Laptop Computers While smaller directories that focus on a specific niche might
generate less traffic, the quality of the traffic from a niche site
is usually highly targeted and will be superior to that generated
from general search engines.
In general, we type the request i.e., URL ( the standardized pointer format to access information from the World Wide Web) of the website, in the address bar of the browser and click on the corresponding ‘Go’ button. The request is then transferred from the local computer to web server through the Internet. Web server will then process the given request and display the copy of the requested webpage in our local computer. Processing the request is considered as the primary task of web server.
Laptop Computer If you are selling fire alarms, traffic from yahoo will be less
qualified than traffic from Alarm Tools, http://www.alarm-tools.net
. Most visitors to Alarm Tools will have a genuine interest in
alarms and alerting systems. The nature of highly specialized
directories result in visitors who have a serious interest in the
directories theme, or a at the very least an interest in a theme
related to the directory.
Now create a directory on your web server for PhotoPost. The directory needs to be accessible via the web. FTP PhotoPost's directories and files from your local machine to your server.
Desktop Computer As a result, web publishers need to make a conscience effort not
to ignore the value of directory listings. Regardless of their
size, a related niche directory listing can be extremely
valuable.
Notebooks Many directories offer sponsorship opportunities. Vendors can
optionally purchase sponsorship to increased their exposure with a
bold listing or top category listings.
Lenovo Determining a Directories Value
It is difficult to assess the value of directory listing, as there
is an obvious advantage to a listing of a closely related theme
directory that is difficult to measure and quantify. In general,
webmasters can use common web guidelines to determine the
popularity of a directory and assess the directory link's
value.
Hard Drive To assess the value of a web directory, consider the PageRank of
the webpage where the link placement of your site will occur. The
PageRank is indicative of how important Google may find a specific
page. Another reliable third party measuring tool is Alexa. The
Alexa ranking provides insight into how popular a website is. In
general, a link from a web page containing a PageRank of 5 or
higher is considered very good. A link from a site in Alexa's top
100,000 is also generally very desirable.
Travelstar Compare the following two directories' Monitoring Tools
http://www.monitoring-tools.net and RSS Specifications
http://www.rss-specifications.com . Monitoring Tools' main page has
a PageRank of 5 but most internal pages that contain links have low
page ranks and the overall Alexa ranking of the site is over
650,000. While RSS Specification's claims a main Google PageRank of
6 and subpages all contain a minimum of a 5 for PageRank, the
overall site is ranked 32,000. Clearly if you are in the
syndication business, RSS Specification's would be a very desirable
link partner, while you would have to weigh the cost benefit and
position of a link from Monitoring Tools.
Gateway To determine a sites PageRank without downloading the Google
Toolbar, use the following online tool from RustyBrick
http://www.rustybrick.com/pagerank-prediction.php . A website's
Alexa ranking can be found by entering the URL into Alexa
http://www.alexa.com .
Laptop Parts It is recommended that PageRank and Alexa ranking be only used
as a guide when determining a directories reputation. It is
important not to get too caught up in either Google PageRank or
Alexa Ranking as webmasters can use "tricks" to artificially
inflate their numbers.
Software The bottom line, links from directories that are small but
niche, can provide quality web traffic.
Hard Drives
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon manages
marketing for FeedForDev http://www.feedfordev.com an RSS component
for developers.
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