From Leading Australian Professional - Anthony Parsons
The confusion still weaves its way slowly around the Internet
about Google's PageRankT and exactly how it affects your website.
Many people are under the belief, that a high PageRank will give
you high rankings for your website. You couldn't be further from
the truth in actual fact. Below I have listed some basics about
PageRank for those who think otherwise:
Laptop Battery # PageRank is one of over 100 assessed features of a webpage for
order of ranking.
# Google combines PageRank with sophisticated text-matching
techniques to deliver relevant pages.
# The higher the PageRank is not necessarily the higher your
website ranking.
# PageRank and links are not the same - unpopular to some
beliefs.
# PageRank does not improve solely by more links pointing at your
website.
# Important high quality websites will receive a higher
PageRank.
Search Engines consider your site more important if more links point to your site. Building link popularity improves the PageRank of your web pages ( about PageRank). The higher the PageRank of your website, the higher its importance for search engines and higher it gets ranked in the search engine result pages. Search engines also take into account the PageRank of the pages that link to your site and its industry relevance to your own industry. Links from higher PageRank pages and industry relevant sites give your site a higher value.
Thinkpad Let's discuss each in a little more detail.
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Microsoft PageRank is one of over 100 assessed features of a webpage for
order of ranking
Those who are stuck on the theory that PageRank means everything;
really need to have a good long look at this statement, that Google
supply on their website. You can make a website with a PR1 onwards
rank on the front-page for given keyword terms. What some confuse
this with are competitive keyword phrases. Something like "search
engine optimization" or "web
host" for example. Front page listings are not achieved by high
PageRank's alone, this being one of those well circulated myths
of the Internet. Don't confuse PageRank with relevant links
pointing at your website and other optimisation techniques.
Links and PageRank are only related by the fact "relevant" links
will generally improve your PageRank.
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Laptop Computers Google combines PageRank with sophisticated text-matching
techniques to deliver relevant pages
A higher PageRank does not necessarily make your website more
relevant for related terms. The
information contained in that
site must still be well written and described within each page
to reflect relevancy. For example, you could have two websites;
one about "red doors" and another about "green doors". The
website about red doors can have a PR10, but when you search for
"green doors" you will come up with a website that has a PR1
possibly because it is more relevant within the written text for
that phrase. Now if you typed in "doors", then you could come up
with completely different websites again because of page text
relevancy vs. link popularity and PageRank. A well written page
to target exactly what you are selling is the secret to targeted
traffic, not PageRank.
For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn't seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses. PageRank It depends a lot on PageRank. The higher your PageRank the more pages that will be indexed. PageRank isn't a blanket number ...
Laptop Computer The higher the PageRank does not necessarily mean a higher
website ranking
PageRank is only used by Google, that's the first thing to
remember. Google provides 50% of website traffic currently, though
be aware, sticking all your eggs in one basket is just asking for
trouble. The more links pointing at your website increases your
websites' relevancy, but not necessarily the PageRank, if the links
are not from like pages.
The other value we'll call "Specific PageRank." You see, if PageRank equated to search engine results rank then Yahoo, the site with the highest PR, 1 for every search result. Obviously, that wouldn't be useful, so what Google does is examine the context of your incoming links, and only those links that relate to the specific keyword being searched on will help you achieve a higher ranking for that keyword. It' topic incoming links than a site with a higher PageRank, in which case the site with a lower PageRank will be listed above its competitor in the search results for that term.
Desktop Computer PageRank and links are not the same - unpopular to some
beliefs
You need to understand that they are not the same thing. PageRank
is Google's measure of importance. Links are the Internets measure
of importance of your website. Google will tell you this
themselves. Still unconvinced? Get the information straight from
the horses' mouth: http://www.google.com.au/technology.
Notebooks PageRank does not improve solely by more links pointing at your
website
What many forget, is this; PageRank and how many links you have
are not related at all. As Google themselves state, it is the
importance of a page that links to you that gives your website an
improved PageRank. You can have two identical websites; the first
has 1,000,000 links pointing at it from all over the web and has
gained a PR6; the second has 1,000 links pointing at it from like
information websites and directory listings and also has a PR6. You
can now see the difference in work effort to gain the exact same
PageRank from Google.
Lenovo Important high quality websites will receive a higher
PageRank.
This is the truest statement that exists. If you're a Google nut
and persist in having all your eggs in the Google basket, then you
need to substantiate relevancy of your links and not quantity.
Quantity means something for other search engines, not Google.
Google would prefer 100 quality links from like or similar
websites, with a high PR, than a million non-related websites. It
just means more work for them in the end. If you have two Internet
Directories with a PR8 each, and they link to one another, then
Google would assess that as more important than the thousand or so
links pointing to the Internet Directories from personal websites
about cars, boats, computers and so on. But; other engines would
use those thousand and so other links to establish relevancy. Don't
forget about the other engines.
Hard Drive Let's listen to Google
Google themselves state, "PageRank relies on the uniquely
democratic nature of the web by using its vast
link structure as an indicator of an individual page's value. In
essence, Google interprets a link from page A to page B as a vote,
by page A, for page B. But, Google looks at more than the sheer
volume of votes, or links a page receives; it also analyses the
page that casts the vote. Votes cast by pages that are themselves
"important" weigh more heavily and help to make other pages
"important." Important, high-quality sites receive a higher
PageRank, which Google remembers each time it conducts a search. Of
course, important pages mean nothing to you if they don't match
your query. So, Google combines PageRank with sophisticated
text-matching techniques to find pages that are both important and
relevant to your search. Google goes far beyond the number of times
a term appears on a page and examines all aspects of the page's
content (and the content of the pages linking to it) to determine
if it's a good match for your query." (Full information available
at http://www.google.com.au/technology)
Travelstar So in conclusion, listen to fact not fiction. The professionals
are the people with the correct and factual information that you
need. Avoid those unprofessional people with little knowledge. Once
money is paid, for an Internet
service or product, it can be extremely difficult to recover
lost funds. This information is mostly released from Google and
other search engines, so if in doubt, go directly to the engines
and ask questions. They are generally more than willing to help
you with your enquiries. Note that this may take a while with
the volume of emails and correspondence received be these search
engines daily.
Gateway This article may be reproduced in whole or part providing all
relevant compliments are acknowledged to the author Anthony
Parsons. A return link may be made for partial entries returning to
this document or when used in whole, a link to our SEO homepage at
http://seo.anthonyparsons.com is required.
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