What Will Gmail Mean to Email Marketers?
EmailLabs Experts Available to Outline Likely Impact of
Google's New Free Email Service -- and Why Marketers Must be
Ready
REDWOOD CITY,
Calif.--(
BUSINESS WIRE)--June 10,
2004--For email marketers seeking to make sense of Gmail,
Google's new Web-based email system that is now in beta test,
senior executives from EmailLabs -- a leading provider of email
marketing automation
solutions -- are available to
provide expert commentary on why and how marketers should be
preparing now for Gmail's formal entry onto the scene.
Loren McDonald, marketing vice president at EmailLabs
(www.emaillabs.com), and Kirill Popov, director of ISP relations
and delivery, can address specific Gmail features and rendering
issues that marketers need to understand. Lack of awareness of how
the Web-based service treats permission e-mails, they maintain,
could cost companies both subscribers and revenue.
Laptop Battery Google has not yet announced an official launch timeline, but
Gmail is expected to be available to the general public within the
next several months -- and perhaps much sooner. Despite concerns
about
privacy resulting from Google's
use of e-mail text searches to display targeted ads, McDonald
and Popov suggest that Gmail will be an enormous success very
quickly. Now, some 45 to 60 percent of those targeted by B2C
email marketers use one of the current top three e-mail
services: AOL, Yahoo and MSN/Hotmail. EmailLabs anticipates
that, within the next few years, Gmail will eat into their
share, and that of other providers', to capture five to 10
percent of the market.
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Thinkpad For EmailLabs's complete analysis of Gmail, visit the
McDonald/Popov column on ClickZ:
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Laptop Computers WHO: Loren McDonald, Vice President of Marketing for EmailLabs,
has
20 years of experience in marketing and strategy consulting.
McDonald is a frequent speaker and writer on email marketing
trends and best practices, and is currently at work on a
book
on email marketing best practices. Kirill Popov, Director of
ISP Relations & Delivery, is responsible for creating
and
enforcing the company's strict Usage and Anti-Spam policies,
maintaining ISP and community relations, and overseeing all
abuse and policy investigations and inquiries. He is a
registered member of the SpamCon foundation, and represents
EmailLabs on the Council for Responsible Email.
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Laptop Computer WHAT: Among the discrete areas that McDonald and Popov can
discuss:
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Desktop Computer -- Why Gmail will be a force to reckon with
-- Google's viral marketing approach to acquiring accounts
-- Impact of Google's text ads on marketer's messages
-- Potential filter issues
-- Taking advantage of Google's lengthy inbox display and
use
of Snippets (text pulled from the message)
-- Impact of disabled images on HTML messages
-- What happens when users forward an email message
-- And other features of Gmail that affect how recipients
may
view and interact with email marketing messages.
Notebooks HOW: To schedule an interview with Loren McDonald or Kirill
Popov,
please see contacts below.
Lenovo About Emaillabs
Hard Drive EmailLabs is a leading provider of advanced email technology
solutions to agencies, publishers and marketing, sales and customer
service departments of middle-market and Global 2000 companies. The
EmailLabs email-marketing platform is provided as an ASP
(Web-based) service, and is easily customized and integrated with a
company's Web site, sales force automation and CRM technologies.
The company provides email marketing solutions to more than 300
companies, including Nokia, Agilent, Aon, Palm Source and
Jupitermedia. Headquartered in Redwood City, Calif., EmailLabs is a
service of Uptilt, Inc. Uptilt was founded in 1999 and is privately
held. For more information, visit www.EmailLabs.com.
Travelstar Contacts
Gateway
Edge Communications, Inc.
Ken Greenberg, 818-719-9292
ken@edgepress.com
or
Jana Williams, 310-391-9710 or 310-428-0347 (cell)
janawilliams@dslextreme.com
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