PageRank: a True Commodity
29 July 2004
Laptop Battery What is PageRank Worth?
Whatever people are willing to pay for it. Nothing more, nothing
less...
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Thinkpad How does PageRank Relate to Relevancy or Rankings?
Some people believe that PageRank directly relates to relevancy,
but it doesn't. In the past the Google algorithm was more reliant
upon PageRank than it is today, but currently PageRank is a small
factor in the Google search algorithm.
Search Engines consider your site more important if more links point to your site. Building link popularity improves the PageRank of your web pages ( about PageRank). The higher the PageRank of your website, the higher its importance for search engines and higher it gets ranked in the search engine result pages. Search engines also take into account the PageRank of the pages that link to your site and its industry relevance to your own industry. Links from higher PageRank pages and industry relevant sites give your site a higher value.
Microsoft Currently the biggest factor in Google's search relevancy is
getting many keyword rich links from a large variety of C block IP
addresses. Getting a bunch of links from a single source is easy.
Getting links from many different sources is much more time
consuming and expensive.
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Laptop Computers Why do People Make Such a BIG Deal out of PageRank?
When your site is new you will have a PageRank of 0. After you get
a few links in about a month or two you will see your PageRank go
up and it is usually one of your first signs of SEO progress.
People see that and as they continue to work they associate their
improved rankings with the improved PageRank.
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Laptop Computer Since PageRank is one of only a few visual signs of SEO progress
(the others being inbound links and actual rankings) and it is
often easier to get a mid ranged PageRank than it is to get strong
rankings many people place too much focus on PageRank.
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Desktop Computer Additionally many link brokers and sites selling links use
PageRank as a factor to determine the price at which they sell text
links.
Notebooks How Search Engines Work
Search engines try to place the most relevant results at the top.
These results are not necessarily the most optimized pages with the
most links. In fact the whole reason pages and sites are optimized
is to deceive search engines into thinking the sites and pages are
of greater quality and value than they actually are.
Lenovo As webmasters learn more about search algorithms the algorithms
are required to evolve. As you and I learn more about how Google
works the relevancy of their search results decline.
Hard Drive Google likes the fact that many people focus on PageRank because
in doing so people are missing the bigger picture: PageRank is not
that important anymore.
Travelstar Why PageRank is Not Important
Tons of people know about PageRank because it is an extremely
simple concept to understand. Google is not going to go public as a
company worth billions of dollars because they rely heavily upon a
system that is easy for anyone to manipulate.
Gateway What makes a search engine valuable is not what you know and can
manipulate, but the things you do not know about. New filters,
clustering technologies, semantic grading of pages, and the fact
that Google can change to heavily integrate any of these new
technologies into their algorithm at any time is what keeps
webmasters on their toes. The knowledge to be able to continually
make better technologies work is what makes Google valuable.
Laptop Parts How Easy is it to Manipulate PageRank?
Super easy. Lets say I have a PR6 website. If I decide to create
another site and link to it from all the pages on my current
website then my new site would automatically get at least a
PR5.
Software Most industries only have a PR5 or PR6 site as the top ranking
result. If PageRank were the primary driving factor behind the
Google search algorithm I could dominate a new industry every month
without investing much money. Google doesn't want that.
Hard Drives Pockets of PageRank
PageRank is worth whatever people are willing to pay for it. While
most of the value of PageRank is artificial based upon aggressive
business models with high profit
margins at some spots you can still buy PageRank for well under
fair market value. I like to call these spots "pockets of
PageRank."
Electronics Pockets of PageRank exist on the web from small scale to large
scale sites. One great large scale example is the Internet.com
network. You can buy keyword rich text links throughout their
network of sites for $7,500 a month.
Canon Most sites that are doing this likely will get a PR of 7 or 8
right out the gate. If you think
beyond your own
business model and think about
all the various different commercial interests on the web there
are a ton of websites that could easily afford to spend $10,000
a month renting links.
Desktop Pc Many major link brokers also list some of their own topical
directories on some of their more powerful sites that they are
brokering links from. The same way I can use my sites to make
anything get a PR5 or PR6 right out of the gate many link brokers
make topical directories with a PR6 or PR7 based on giving them one
or two exceptionally strong inbound links from a site they manage.
They in turn can provide these listings free for those who
reciprocate links back to the directory or to their clients sites
and also as bonus kicker links to their customers.
Desktop Computers The people renting links from the Internet.com website can also
parse a bunch of that PageRank through to many other sites. If
relevancy were just an issue of PageRank a person could dominate
dozens of industries for under $10,000 / month.
Think Pad Smaller and Cheaper Pockets of PageRank
Many smaller businesses can not afford to spend $7,500 a month
renting links. Many businesses can however afford to trade a few
links and to buy or rent a few links off sites that are buying bulk
PageRank.
Repair John Scott's BlueFind directory is one site which is
participating in the Internet.com partner network. While he is not
directly selling PageRank he is accepting quality sites into his
directory for a one time fee of $40. Most sites will likely list in
a PR5 or PR6 category and could likely get a PR4 or PR5 based on
that single link.
Data Recovery While these links are powerful and well worth the $40 for most
sites you still need many links from many different locations to
really compete for competitive search results.
Cisco Other Directories
Getting links from lots of different locations has became
important to rank well in Google's search results. Since many
people are exclusively focusing on PageRank many people are missing
out by not buying lots of cheap links form various locations.
Keyboard Running a directory is an extremely profitable business model
and there is a ton of demand for static text links from a variety
of sites.
Monitor Some of the older directories such as GoGuides or JoeAnt have
over time built up a PR6 or PR7. I have a directory of directories
and get to see many of the new directories when they first come
out. Some new directories are starting out of the gate are a PR6 or
PR7 just by renting a few links.
Desktop A few hundred dollars per month can give you a PR6 or PR7
directory. At $10 or $40 per submission it does not take many
submissions to make your money back. Some of these newer
directories have smaller category structures which mean that you
may get a PR4 or PR5 link that may last many years for that one
time fee.
Infosys Since running a directory can be such a profitable business
model the quantity of directories will continue to increase sharply
over the next 6 months to a year.
Refurbished Laptops Free Pockets of PageRank
If you allow others to use your work (which spreads your name and
helps you market anyway) you can list your site in the Common
Content catalog.
Some community based sites provide free signature links in forum
posts. V7N and SEO chat both have a ton of inbound link popularity
and provide signature text links on your posts.
Popular bloggers such as Dan Gillmore understand the value of
feedback and provide static text links in their comment posts.
Obviously it is important to contribute to the conversation when
you post, but the point is that it is free and some of his writing
is pretty darn interesting.
Creating interesting content or useful tools such as Prog is
another way to get a ton of free links.
PageRank is a Commodity
The only value that PageRank really has is artificial, and the
prices are frequently based on high margin industries.
Wipro When you are new to SEO PageRank seems exciting, but as you
burrow yourself into the social structure of the web your PageRank
will naturally increase over time and you begin to realize it is
not that important.
Lap Top One of my buddies has a PR6 site in which all of his links come
from forum comments. There are a ton of free or cheap sources of
decent PR links all over the web.
Refurbished Because it is so easy to manipulate PageRank does not mean that
much anymore. To rank well for competitive terms you need keyword
rich links from a bunch of different locations. Getting links from
a ton of different locations takes a ton of time, money, and
effort.
Memory The SEO Goal of Search Engines
Search engines would like SEO to be so complex and to take so much
time and effort that you would just decide to use their ads or
create a resource that would naturally pick up enough links to rank
well.
Intel Renting PageRank from a single powerful site is easy and can
often be done for as little as a hundred to a few hundred dollars
per month, thus Google will continue to find ways to devalue it as
their algorithm advances.
As400 If you are focusing exclusively on PageRank then likely you are
focusing your efforts on a commodity which will continue to
decrease in value as Google advances its algorithm.
Averatec The ticket to top Google rankings right now is many keyword rich
links from many unique C block IP addresses. I also recommend using
a couple different variations of link text to prevent your link
popularity from looking entirely automated.
Hardware - by Aaron Wall, author of The Search Engine Optimization
Book
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