Survey Says Late Shopping Rush Jumpstarts 2002 Online Holiday Shopping Season
Laptop Battery Nielsen//NetRatings, the global standard in Internet audience measurement and analysis, has launched the early results of its fourth annual Holiday eCommerce Index. The index suggests that shoppers taking advantage of late autumn deals are helping jumpstart the upcoming holiday season, as early shopping activity increased 12 percent during the week ending November 3, with online shopping rising around Halloween.
This holiday Season Make it a Secure Purchase and a great gift. Holiday shopping should be easy, quick and secure online.
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(AXcess News) According to a recent survey by the Business Software Alliance, one out of four Internet users won't shop online during the holiday season due to concerns over Internet Security. Yet, Retailers are expecting "Cyber Monday" to be the strongest web sales day in history, which contradicts the BSA's stats. You be the judge. Almost all consumers surveyed believe it is important to protect themselves online and over half are planning to upgrade their computer security software within the next three months.
Microsoft The weekly Nielsen//NetRatings Holiday eCommerce Index is based on total shopping trips at work and at home, measuring the amount of Web surfing activity at ecommerce sites during the course of the holiday season. The index is comprised of five representative sites in each category, and is meant to act as a barometer to gauge the level of interest to online shopping destinations during the holidays. A shopping trip is a single visit to an ecommerce site.
If you don't care to risk getting mauled, why not join the millions of consumers that shopped from the comfort of their homes and offices last Holiday Season...with the simple click of a mouse. According to the National Retail federation, 47% of Holiday consumers shopped online last year and about 61 million people shopped online from work for holiday gifts. When asked why they like to shop online during the Holidays, 72% of consumers said that they want to avoid crowds.
Laptop Computers Toys and games led all categories, posting a 34 percent growth during the week ending November 3. Consumer electronics followed, rising 26 percent, while shopping visits to the books, music and video category jumped 25 percent. Overall, more than 109.7 million shopping trips were conducted during the week.
Holiday Internet sales, though, could go up 20 percent to 35 percent and more, even though online shopping's appeal seems to have leveled off. Roughly 69 percent of people surveyed in this year's Deloitte & Touche USA LLP holiday mood survey, released Nov. 1, said they will do some of their shopping online. They also expected to spend 21 percent of their shopping budgets on the Web. Those percentages were about the same two years ago.
Laptop Computer Nielsen//NetRatings AdRelevance data shows that holiday-specific advertising surged during the end of October, with the number of unique holiday ads soaring 53 percent, while overall advertising only grew 13 percent. In the past, online holiday shopping kicked off much later, but were seeing indications that seasonal sales and autumn clearance promotions are helping boost an early start, said Lisa Strand, director and chief analyst, Nielsen//NetRatings. We expect the next couple of weeks to be critical, as the holiday advertising push from online stores heat up.
According to the National Retail federation, 47% of Holiday consumers shopped online last year and about 61 million people shopped online from work for holiday gifts.
Desktop Computer Additionally, Nielsen//NetRatings Plan data reveals that nearly 87 percent or 117.3 million surfers ages 18+ shopped online during the last six months, with 96 million of the total active population actually making a purchase during that same time.
Notebooks Dot Com Players Top List of Shopping Destinations Well-known dot com brands led the list of Nielsen//NetRatings top shopping destinations for September 2002. Amazon reported more than 30.5 million unique visitors for the month, reaching more than a quarter of the entire active online population at home and at work. eBay followed closely at second with nearly 30.2 million visitors, while Yahoo! Shopping posted more than 28.9 million visitors for the month. Rounding out the top five, MSN Eshop drew 10.2 million visitors, while Barnes & Noble attracted nearly 7.3 million surfers.
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