SPSS Inc. Announces New Version of Dimensions Market Research Platform
Focusing on the end user experience, updates to SPSS Dimensions(TM) include integrated telephone surveying, expanded data accessibility and enhanced survey design
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CHICAGO--(BUSINESS WIRE)--July 27, 2004-- SPSS Inc. (NASDAQ:SPSSE), the leading provider of tools for the market and survey research industry and of predictive analytics, today announced the immediate availability of the latest version of SPSS Dimensions(TM), a comprehensive application suite for survey design, data collection, data management, analysis and publishing of survey research results.
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"Leveraging SPSS Inc.'s market research technology has helped us work far more effectively and efficiently," said Laura Allen, data strategist at DVC Turquoise. "By implementing SPSS Dimensions, we have already saved two man days per month and significantly improved the quality and accuracy of our research. Ultimately, we are much more confident in the analysis we are providing to our clients."
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About the IBM Research Division IBM Research is the world's largest information technology research organization, with about 3, 000 scientists and engineers in eight labs in six countries. IBM has produced more research breakthroughs than any other company in the IT industry. For rmation on IBM Research, //www.research.ibm.com. IBM
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"Dimensions is a valuable resource, as it has enabled our organization to analyze the attitudes of our customers and share that information with product planning managers across continents," said Hennes Fischer, product planning consultant, Yamaha Motor Europe N.V. "With added control over data analysis and survey design, the new version of Dimensions will continue to provide us with a rich platform for developing and deploying customized surveys."
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The enhancements to Dimensions support a broad range of end-to-end survey and market research capabilities that will benefit market research firms, commercial organizations and survey researchers in the public sector and academia. This latest release includes updates and enhancements to mrInterview(TM), which provides survey researchers with an end-to-end solution for fielding and managing Web research projects; mrStudio(TM), which enables customers to manage survey research data using efficient scripting; and mrTables(TM), which helps users build, share and interact with tables using a Web browser.
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"With a thirty-four year history of scientific research, our organization required a powerful platform that could support complex research projects," said Andrea Bystran, computer services director at the Research Institute on Addictions at SUNY Buffalo. "While we previously employed a patchwork of data collection technology, we selected SPSS Dimensions for its comprehensive data analysis capabilities, its interoperability with other software and its ability to seamlessly deploy survey research data through a variety of channels. An end-to-end platform, Dimensions will benefit all of our researchers, no matter if they are gathering data in the field, through telephone questionnaires or via online surveys."
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The latest version of mrInterview includes a new CATI (Computer-Assisted Telephone Interview) option which provides users with management and reporting facilities for outbound calls. Additionally, mrInterview offers vibrant HTML interview templates and complete out-of-the-box surveys, complete with an expansive collection of potential questions from its Sample Library, enabling survey researchers to quickly develop and deploy online questionnaires.
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Alongside mrStudio's enhanced scripting, debugging and data connection capabilities, the back-end functionality is now available as a server-side solution. The new Dimensions Component Pack, which enables survey researchers to centralize the execution of Dimensions scripting tasks, will benefit large organizations focused on centralized data management and reporting, as well as those conducting batch processing and overnight reporting on a regular basis.
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mrTables boasts several enhancements that provide users with added control over both data analysis and the presentation of results, including the ability to create new variables. Additionally, enhanced filters enable survey researchers to gain deeper insights from survey results. These capabilities are critical to users attempting to separate and analyze sub-sets of larger respondents pools.
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Other Dimensions products include mrPaper(TM), which enables survey researchers to create paper surveys easily and efficiently; mrScan(TM), which automatically prepares paper surveys for scanning; and mrTranslate(TM), which facilitates survey researchers' ability to manage multilingual survey projects. The SPSS MR Data Model, which is at the core of the Dimensions platform, employs open, industry-standard technologies that allow users to create their own research methodology.
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"With the latest release of Dimensions, SPSS is not only addressing the needs of sophisticated market research firms, but the survey research requirements of commercial, academic and public sector organizations," said Richard Kottler, vice president, Survey
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Applications Business Center, SPSS Inc. "Dimensions excels as a customizable solution encompassing the entire research process by delivering unequaled research capabilities and results to all levels of users."
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About SPSS Dimensions
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SPSS Dimensions 2.2 benefits organizations whose backbone is the collection and analysis of survey data. Dimensions is a scaleable, customizable and integrated application suite for multimode projects. Surveyors can also use Dimensions tools through an SPSS online hosting service. For more information about SPSS Dimensions please visit: http://www.spss.com/dimensions/products.htm. For sales information contact: sales@spss.com or phone 1-800-543-2183.
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About SPSS Inc.
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For more than 35 years, SPSS Inc. (NASDAQ: SPSSE) has helped commercial, academic and government organizations maximize productivity and accuracy through every phase in the research process, from ad hoc research projects to high-volume, complex research programs. SPSS Inc. offers a broad range of end-to-end survey and market research tools, including survey design, authoring, sampling, data collection, analysis and publishing.
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The company is also a leading provider of predictive analytics software and solutions. SPSS predictive analytics technology connects data to effective action by drawing reliable conclusions about current conditions and future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce cost, improve processes, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.
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SPSS Inc. information is available on the Web through the SPSS Press Center at: www.spss.com/press
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Contacts
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SPSS Inc.
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Brian Schwartz, 800-525-4980, ext. 4
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bschwartz@spss.com
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Michael DiLorenzo, 617-758-4143
dilo@famapr.com
