Unica Hosts Annual
Marketing Innovation Summit for
Worldwide Customers
Over 225 Attendees Showcase Best Practices and Innovative Use
of Marketing Technology
WALTHAM, Mass.--(BUSINESS WIRE)--May 26, 2004--Unica Corporation, a
worldwide provider of award-winning
Enterprise Marketing Management
(EMM) solutions, held its third annual Marketing Innovation
Summit for customers from around the world yesterday at the
Westin Copley Place in Boston. This year's conference entitled,
"Marketing Leadership: Thriving in a Customer-Driven World,"
focused on the strategies, tactics and technology that marketing
leaders must employ to increase their marketing effectiveness in
a business landscape complicated by decreasing response rates,
stringent privacy regulations and changing consumer
attitudes.
Over 225 worldwide attendees convened for the event, representing
more than eight countries and leaders from many industries
including automotive,
financial services, retail,
hospitality, healthcare, pharmaceutical, insurance,
telecommunications, business-to-business and publishing. Among
the companies presenting their marketing successes or
participating in panel discussions were AXA, Bank of Montreal,
Best Buy, ECI, Intrawest, Keybank, Lands' End, Scotiabank and
Vodafone. Sponsor participants in this year's Marketing
Innovation Summit included Accenture, Braun Consulting,
DataLever, Experian, Harte Hanks, IBM, Inforte Corp., Quaero and
WebSphere Software.
Laptop Battery Kicking off the Summit, Unica co-founder and CEO Yuchun Lee
called upon attendees to take a leadership role within their
organizations - to guide their companies from traditional
interrupt-driven marketing practices to "right-time marketing"
strategies that employ EMM technology to reach the right customers,
with the best offer or service, when they are most receptive to
hearing marketing messages. "Companies need to change their
go-to-market strategies and honor customers' desire for increased
control by creating dialogs throughout the customer lifecycle that
are so relevant and timely that they are perceived by customers as
a valued service," he stated. Lee also discussed the growing focus
on marketing accountability and the need for marketers to leverage
technology to develop marketing processes and programs that are
visible, measurable and repeatable, demonstrating clear business
results and ROI.
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Thinkpad An Affinium New User Orientation Session that brought together
new Unica customers with long-time users of Affinium software
preceded this year's Marketing Innovation Summit. The
well-received, interactive session enabled experienced users of
Affinium and Unica consultants to share best practices and tips for
success with new customers about to embark on their marketing
technology implementation.
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Microsoft During the two-day Summit, attendees were also updated on
Unica's strategic direction and product roadmap, highlighted by
demos of the latest technical advances for the Affinium Suite.
Through case studies, roundtable discussions, and business and
technical track sessions, attendees shared ideas and gained deeper
insight into how to fully leverage EMM technology for planning,
managing and measuring their marketing performance.
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Laptop Computer Unica Corporation's enterprise marketing management software,
Affinium, powers marketing innovation for more than 300 companies
worldwide. With Affinium's resource management, campaign management
and customer analysis software, leading companies deliver
customer-focused marketing at lower cost, faster and with improved
results. Affinium provides a complete platform to transform the
entire marketing process - from budgeting and planning, to project
management and workflow, to real-time execution, to closed-loop
reporting - for brand, product, direct and event marketing.
Customers include ABN AMRO, AIG, Bank of Montreal, Choice Hotels,
Cintas, EDF, Lands' End, Medco Health Solutions, Nordstrom,
Scotiabank, SNCF and Tribune. Unica delivers customer success
through offices across the U.S., Europe, Asia and Australia and a
network of world-class partners. For more information, call
781-839-8000 or visit www.unica.com.
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Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign
Collaborate, Affinium Campaign eMessage, Affinium Campaign
Interact, Affinium Campaign Optimize, Affinium Leads, Affinium
Model, Affinium Plan, Affinium Mart, Universal Dynamic
Interconnect, Interconnect Modules, Marketic, Powering Marketing
Innovation, Customer Value Maximization, MAP, and One-to-One
Optimization are trademarks of Unica Corporation. All other
trademarks are the property of their respective owners.
Notebooks Contacts
Lenovo
Unica Corporation
Donna Tolley, 781-839-8000
dtolley@unica.com
or
Greenough Communications
Tracy Sullivan, 617-275-6518
tsullivan@greenoughcom.com
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