Title: Top Ten Ways to Write an Article to Promote your Book
Online
Author: Judy Cullins
Copyright 2005. All Rights Reserved.
Laptop Battery Web Bio: Judy Cullins, 20-year Book and Internet Marketing Coach
works with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent
life-long income. Author of 10
eBooks including "Write your eBook Fast," "How to Market your
Business on the Internet," and "Create your Web Site With
Marketing Pizzazz," she offers free help through her 2 monthly
ezines, The Book Coach Says...and Business Tip of the Month at
http://www.bookcoaching.com/opt-in.shtml and over 185 free
articles. Email her at mailto:Judy@bookcoaching.com.
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Laptop Computers Description: So many authors spend a lot of time and money on
promotion that doesn't work. It's time to do what authors do
best--write a short article. Follow these ten steps to write an
article top web sites will clamor for with a link back to where
your book is sold.
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Laptop Computer Keywords: Judy Cullins, book coaching, San Diego, eBook, book
writing, self-published book, independent publishing, bookcoach,
titles sell books, how to write a book, publicize and promote your
book, market your book online, ebook promotion, book selling, book
profits, free promotion.
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============
Top Ten Ways to Write an Article to Promote your Book Online
Judy Cullins ©2005 All Rights Reserved.
Hard Drive Dissatisfied with your book sales? With book signings, press
releases, back of the room sales?
Travelstar So many authors spend a lot of time and money on promotion that
doesn't work. It's time to do what authors do best--write a short
article. This works for fiction as well as non-fiction. Follow
these ten steps to write an article top web sites will clamor for
with a link back to where your book is sold.
- Choose a topic that relates to your book. Make sure this how-to
article has useful, needed information. One site who markets to
professional speakers just published your coach's article "What
Makes One Book Out Sell Another?"
- Know your article's thesis or theme. The thesis is the number
one solution your article offers to its reader. The theme is the
general truth about life revealed by a character sketch, a conflict
in a fiction incident, or dialogue--all relating to your book. In
the introduction above, the thesis is stated in the last line, "Use
these 10 ways to write an article that top web sites will clamor
for with a link back to where your book is sold."
- Know your preferred audience. Just as your book has a target
audience, so should your article. One book, "How to Write Your
E-Book or Other Book-Fast!" is a short, easy-to-read, step-by-step
guide to assist professionals with shortcuts to writing, publishing
and selling their book. A few article titles related to that book
are "The Top Ten Ways to Get Started Writing your Book" and "10
EBook Mistakes and How to Solve them."
- Write a sparkling opening. Like a headline in a press release
or on your book's back cover, your first sentence should grab your
readers by the collar so they will keep reading. The opening could
use a shocking fact, a question or two about where your audience is
now, a benefit, or a compelling story right out of your book. Make
the opening a short paragraph, even a single line. Readers want
short, concise, digestible information, especially on the
Internet.
- Illustrate a need. Whatever your topic, show your readers why
they need your information. If you have written a book on
listening, in your short article discuss how much is at stake for
not listening such as divorce or lost business. You may also share
the benefits.
Gateway 6. Give a brief background of the problem or situation you will
solve. One client wrote a book, "The Cure for Multiple Sclerosis."
She shares that over 2 million people worldwide with Multiple
Sclerosis are diagnosed incurable, that doctors are pressured to
use pharmaceuticals, and that the
health industry is not about
getting people well, but about making money.
- Share the problems that result. In "The Cure for Multiple
Sclerosis," the problem is that most people rely on western
medicine, which does not have the answers. Big money is not spent
on alternative or complementary ways to prevent and cure chronic
diseases, so people with problems get drugs that deplete the immune
system.
- Give the solution. Your book offers solutions to your reader's
challenges or problems. So must your article. Show your readers how
to get excellent health, how they can write a book, make more
money, or have better relationships.
- Show your online readers where to get the solution and how. The
article, "How to Listen at Work," needs to suggest where to go or
what to do next. You may name a quality book to read (maybe your
book!). Mention a seminar or training, or recommend a coach. You
may even mention a web site address or 800 number.
Laptop Parts 10. Place your article on as many high traffic Internet sites
and Opt-in (no-spam) Ezines as you can. Just as feature articles in
newspapers are seven times as powerful as
advertising, so is your article
seven times as powerful as other promotion. People are looking for
free information Online. That's the major reason they surf! Your
book coach offers this information on her Web site.
Software So, now that you know how to write a short article, put it to
work for you and submit it to some of the 400,000 opt-in ezines and
top web sites in your field to promote your book.
Hard Drives ===============
Judy Cullins, 20-year Book and Internet Marketing Coach works with
small business people who want to make a difference in people's
lives, build their credibility and clients, and make a consistent
life-long income. Judy is author of 10 eBooks including Write your
eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your
Book Online, The Fast and Cheap Way to Explode Your Targeted Web
Traffic, and Power Writing for Web Sites That Sell. She offers free
help through her 2 monthly ezines, "The BookCoach Says...,"
"Business Tip of the Month," blog Q & A at www.bookcoaching.com
and over 185 free articles.
===============
Email her at Judy@bookcoaching.com.
Phone: 619/466-0622 -- Orders: 866/200-9743
Electronics Judy Cullins, 20-year Book and Internet Marketing Coach works
with small business people who want to make a difference in
people's lives, build their credibility and clients, and make a
consistent life-long income. Author of 10 eBooks including "Write
your eBook Fast," "How to Market your Business on the Internet,"
and "Create your Web Site With Marketing Pizzazz," she offers free
help through her 2 monthly ezines, The Book Coach Says...and
Business Tip of the Month at
http://www.bookcoaching.com/opt-in.shtml and over 185 free
articles. Email her at mailto:Judy@bookcoaching.com
Canon
Contact her at http://www.bookcoaching.com
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