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IT Marketing: Establishing Credibility

How do you best establish credibility if you only have a couple of references and you're just getting started in the consulting businesses? This article will show you how to maximize the effect of the references you have and to get new ones.

Laptop Battery For starters, make sure those references are as strong as possible and that you get them in writing-on your client's letterhead. They should also talk of specific benefits, like:
How you saved them money
How your technology solution generates more revenue
How you've enabled them to close out the month faster
How you've improved their productivity
How it allows them to communicate with tele-workers, with suppliers, and vendors more seamlessly.

According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.

Thinkpad For IT marketing, it's important to make your references as strong as possible-if you only have a few of them.

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Microsoft IT Marketing: Getting Your First References

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Laptop Computers If you don't have any references, get them by volunteering. Pick a nonprofit or two that you feel really passionate about and set up some kind of deal that is close ended. You don't want to be volunteering your services for too long. As part of your deal, ask them to write a testimonial for you. Nonprofits are usually well known and their recommendation will help you.

With the laptop market growth or the optical media revolution, many computers do not incorporate floppy disk drive anymore.

Laptop Computer How Do You Ask for Referrals?

laptop computers is driving strong sales for notebook computers, according to the latest quarterly sales figures from the research firm IDC, which reported a 37% computer sales for the second quarter, compared with a year earlier. In the U.S., laptop sales grew 17.7%, while sales of desktop computers and servers fell 4%. The New York Times ( 10), CNET ( 10)

Desktop Computer Many people are shy about asking for referrals. We don't want to push our clients and we don't want to look needy. They are useful for our IT marketing efforts, though. So, what is the best way to ask?

Notebooks Always ask for a referral when someone gives you a compliment. If you walk into an office or you're finishing up a project and someone says, "This stuff is amazing. I can't believe that I can sit in the conference room now and get my network drive and surf the Web and do email." or "This is amazing. Our remote offices can talk to each other and we cut down on $5,000 in leased line charges and we're doing it all over inexpensive DSL. You guys are terrific." This is your time to act.

Lenovo This is your golden opportunity to ask for
An updated testimonial (or any testimonial if you don't have one)
Ask if they happen to know anyone else who might be able to benefit from your services

Hard Drive The Bottom Line on IT Marketing

Travelstar One of the best forms of relationship IT marketing is asking your current clients for testimonials and referrals. Don't be shy. Your clients will not mind endorsing you if you do good work.

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Software Joshua Feinberg can help you grow your computer consulting business, the RIGHT way! Sign-up now for your free audio training program that features field-tested, proven Computer Consultants Business Tools.

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Electronics Joshua Feinberg, co-founder of Computer Consulting 101, shows computer consulting business owners get more steady, high-paying clients. Learn how you can too. Sign-up now for your free access to field-tested, PROVEN Computer Consulting 101 secrets.

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