Terayon Digital Ad Insertion Capabilities Help Digital Video
Service Providers Generate More Advertising Revenue
Terayon Continues Network CherryPicker Innovation and
Leadership in Digital Ad Insertion
Santa Clara, California - March 28 2005 -- Terayon Communication
Systems, Inc. (NASDAQ: TERN), a leading provider of digital
networking applications and home access
solutions, today announced
significant new digital
advertising insertion
capabilities for its DM 6400 Network CherryPicker platform.
These innovations enable digital video service providers to
generate more revenue from their local ad inventory, streamline
their ad insertion systems to reduce operational costs and
complexity and ease the analog-to-digital transition by enabling
local ad insertion into any digital programming, regardless of
the source or transport network.
Through extensions to its already robust IP (Internet Protocol)
video capabilities, the DM 6400 is now the first available platform
that enables the insertion of local, targeted ads directly into
MPEG-2 video streams carried over standards-based IP networks. As
cable operators, telecommunications carriers and other service
providers migrate to IP-delivered video services, their need to
grow ad revenues from those services is critical for a successful
business model.
Laptop Battery The DM 6400 also leverages the power and flexibility of
standards-based Gigabit Ethernet networking technology to allow
operators to
locate ad servers and ad
splicers at different points along their networks. This enables
them to streamline the costs and operational overhead associated
with the production, distribution and storage of the ad assets,
while maintaining the ability to insert those ads at the local
level.
air digital service, helping to provide digital TV to viewers who have been unable to access Freeview.
Thinkpad Complementing its support for local ad insertion over IP-based
networks, the DM 6400 now also provides a unique capability that
enables operators to implement digital ad insertion services in
digital channels that do not include industry standard SCTE
(Society of Cable Telecommunications Engineers) digital cue tones.
Many of the digital channels delivered to headends still include
legacy analog cue tones, which are not recognized or supported by
digital ad insertion systems. To overcome this, the DM 6400
converts these legacy tones into industry standard digital cue
tones, priming the content for seamless national, regional, zoned
or local digital ad insertion. This enables operators to
cost-effectively insert digital cue tones in the programs before
these programs are distributed in a full digital format to regional
headends for local ad insertion based on the SCTE 35 standard.
Whether you want to secure your laptop, digital camera, computer case, or any device with a security slot, 1 Cable Locking System provides the protection you need.
Microsoft Terayon has been at the forefront of digital ad insertion from
its inception through its key role in the development of the SCTEs
digital ad insertion standards and by being the first to deploy
both SD (Standard Definition) and HD (High Definition) digital ad
insertion solutions and to offer digital ad insertion capabilities
for video delivered over IP networks, said Fabrice Quinard, vice
president, Terayon digital video solutions. The new ad insertion
capabilities for our DM 6400 the most widely deployed ad splicer in
the market are the latest example of our ongoing commitment to
innovation and to providing our customers with solutions that help
them evolve faster to capitalize on the new opportunities brought
on by the migration to all-digital and IP networks.
SanDisk, a leading supplier of Memory Stick cards—now has the industry’s most complete line of Memory Stick products for all of your current, and future, digital storage needs. SanDisk Memory Stick cards offer everything you want, optimum performance, optimum price, the highest capacities and full compatibility. Whether it is a digital camera, a mobile phone, a digital video camcorder, a Personal Digital Assistant or any other digital device, you can rely on SanDisk to deliver the most complete and affordable solution to digital stor age for capturing photos and video, for enhancing mobile phone capabilities and for managing your personal information.
Laptop Computers Terayon will demonstrate the DM 6400s new ad insertion
capabilities in addition to the new features and capabilities of
its entire digital video solutions and home access product lines at
the upcoming National Show at San Franciscos Moscone Center (booth
6672), April 3 through April 5.
Ii iLink speed external port that is used to connect computer peripherals such as a digital camera to the laptop. This allows budding cinematographers to quickly and easily transfer their footage from their digital video camera to the laptop for editing. (IEEE 1394 is also know as Firewire, , or simply 1394). IEEE 802.11
Laptop Computer About the Terayon DM 6400 Network CherryPicker
The DM 6400 is the flagship model in the Terayon Network
CherryPicker line of digital video networking platforms. The DM
6400 utilizes advanced proprietary ASIC (Application Specific
Integrated Circuit) chips designed for the unique computational
requirements of MPEG compressed digital video, and powerful,
patented digital video processing software to deliver the highest
possible picture quality for both standard definition (SD) and HD
digital video services. Unlike alternative solutions based on
generic hardware and software, the CherryPickers combination of
powerful ASICs and optimized, purpose built software delivers the
optimal balance between cost effectiveness, processing capacity and
superior picture quality. In addition to superior picture quality,
the greater processing power provided by Terayons ASICs enable a
single DM 6400 to support multiple digital video applications
simultaneously, such as rate shaping while ad splicing a capability
unique in the marketplace today. Further, because of the flexible
software architecture designed into the DM 6400 platform, Terayon
has and will continue to develop and add new functionality, improve
quality and support new standards, including MPEG-4 AVC and
VC-1.
November, 1, 2004 SightSpeed Partners with Ezonics to Bring Video Telephony Service to a Store near You "SightSpeed, Inc., performance video telephony services for consumers, today announced an agreement with Ezonics Corporation, a leading provider of web cams and digital cameras. Under the agreement, consumers can for the first time purchase SightSpeed' quality video telephony service and a web camera in one package available at major nationwide retailers this holiday season... Fun, use, face with family and friends anywhere in the world."
Desktop Computer About Terayon
Terayon Communication Systems, Inc. accelerates its customers
ability to evolve to capitalize on new business opportunities
through its digital video networking applications and home access
solutions. The growth of all-digital and IP-based services such as
growth of HD, DVRs, VoIP, coupled with the rise in competition from
new sources, have disrupted the business and advertising models of
companies who provide entertainment, communications and
information, forcing them to adapt and grow or suffer. With
Terayon, their networks exploit the challenge, rapidly adapt to
change and capitalize on business opportunities without costly
infrastructure upgrades. Recognizing the mission critical
nature of video and data, Terayon
enables its customers to deliver picture perfect results where it
matters most on the screen and the bottom line. Terayon,
headquartered in Santa Clara, California, has sales and support
offices worldwide, and is traded on the NASDAQ under the symbol
TERN. Terayon can be found on the web at www.terayon.com.
[ Comment, Edit or Article Submission ]
