Kanoodle Announces First Self-Service RSS Feed Monetization and Distribution Service, in Partnership with Moreover Technologies: 'BrightAds RSS'
Kanoodle's BrightAds Automated Network Now Offers Additional Revenue- Generating Tools for Small- to Medium-Sized Publishers
NEW YORK, Feb. 28 /PRNewswire/ -- Kanoodle(R), a leading provider of sponsored listings for content and search results pages announced today that it is offering the first self-service integrated RSS feed delivery and monetization service, BrightAds RSS.
The service is part of the Kanoodle BrightAds(TM) automated network for publishers, which already includes BrightAds Content -- a monetization tool that maps and serves Kanoodle ads to publishers' content pages. Moreover Technologies, the premier provider of aggregated online current awareness information, will power the RSS feed hosting and distribution components of the service.
Small- to medium-sized publishers will now be able to access and benefit from revenue-generating sponsored links as part of their RSS feed toolset. Through BrightAds RSS, Kanoodle's content-targeted sponsored links will be inserted directly into site owners' RSS feeds within posts or as individual posts. As with all of Kanoodle's innovations, relevancy of the ads is assured through Kanoodle's topic-based approach. Higher relevancy delivers higher click-through rates and thus higher yield per page for site owners.
In addition to generating additional revenue, site owners participating in BrightAds RSS will automatically expand their audience. Publishers' feeds will be hosted and distributed through Moreover's feed distribution network, currently the largest headline distribution network on the Web.
"This is the latest example of Kanoodle innovation -- providing yet another solution for publishers to effectively monetize their content in a way that was previously not available," said Lance Podell, chief executive officer of Kanoodle. "By combining Kanoodle's advertiser base and publisher tools with Moreover's distribution expertise, we are enabling more publishers to monetize their quality content while at the same time expanding the reach of their sites."
"There is a great deal of valuable content that is delivered via RSS feeds and, until now, the challenge for these publishers has been finding an effective revenue source for these sites," said Jim Pitkow, president and chief executive officer of Moreover Technologies. "Moreover Technologies is proud to work with Kanoodle to deliver the first integrated RSS feed delivery and monetization service to publishers."
Publishers can sign-up for BrightAds RSS by visiting http://www.kanoodle.com/ and clicking on "Partner with Us".
BrightAds RSS is part of a joint development effort between Kanoodle and Moreover Technologies, concurrent with this release Moreover today announced the launch of their FeedDirect RSS Ads service.
For more information on Kanoodle or Moreover Technologies, please visit the companies' respective sites at http://www.kanoodle.com/ or http://www.moreover.com/.
About Kanoodle
Kanoodle provides advertisers an unparalleled opportunity to leverage text-based, cost-per-click sponsored links to reach their customers on the Web's content destinations and search engines. Kanoodle's products -- ContextTarget(TM) for context-targeted sponsored links, BehaviorTarget(TM) for behavioral-targeted sponsored links and KeywordTarget(TM) for search-targeted sponsored links -- are distributed on networks of high quality search and content providers, including MarketWatch.com, MSNBC.com, USATODAY.com, CNET's Search.com, the InfoSpace search properties and Kanoodle.com. Kanoodle was founded in 1999 and has offices in Buffalo, NY and New York City.
About Moreover Technologies
Moreover Technologies is the premier provider of current awareness solutions that enable organizations to make informed decisions based on real- time online news and information. The company's Connected Intelligence solutions harvest news from thousands of the most reliable online sources, including premium international and regional publications, corporate and government press pages, Weblogs and audio and video broadcast channels. Content is intelligently categorized, fortified with descriptive metadata, ranked for quality by an experienced editorial staff and then delivered for use in custom applications, Websites, corporate intranets and enterprise portals.
Moreover solutions are trusted by hundreds of leading organizations including Ask Jeeves, Citigroup, Hill & Knowlton, McCann Eriksson, Microsoft, MSN, Saatchi & Saatchi, the U.S. Air Force, the U.S. Department of Energy, the U.S. Navy and Yahoo!. Moreover can be found online at http://www.moreover.com/.
Web sites:
http://www.kanoodle.com
http://www.moreover.com
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