WhenU Drives Brand Awareness for Online Advertisers Through Interactive Product Placements on Consumer Desktops
New Solution Uses WhenU Desktop Advertising Network to Precisely Target Consumers with Relevant Messages
NEW YORK--(BUSINESS WIRE)--May 10, 2004--WhenU, the global Desktop Advertising Network (DAN) with more than 400 advertisers reaching tens of millions of viewers worldwide, today announced the WhenU Desktop Product Placement Platform. The platform delivers unprecedented reach into WhenU's network of millions of consumer desktops. The latest in a series of innovations from WhenU helps advertisers establish and reinforce brand awareness, make special offers at a certain time of day or week, or create an interactive experience for users that involves an advertiser's brand or product.
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"Brand marketers want potential and existing customers to see their product or - better yet - interact with their product at a moment when they are most likely to be interested," said Avi Naider, CEO of WhenU. "This goes way beyond pop-ups, pop-unders and other existing methods; it reaches the consumer via the desktop. Our new desktop product placement platform allows exactly that. If a user has been searching for a new calling plan, we can show that user an interactive image of a new phone with all the bells and whistles to entice the user to find out more, for example."
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With the range and capabilities of many of these electronic devices becoming more complex the decision as to which one to buy can often be a confusing one. Shopping online is quickly becoming the most popular shopping arena for electronic and computer equipment. The Internet provides shoppers with access to thousands of online stores that all supply well known brand name equipment from PDA devices and laptops, to game consoles, hard drives and motherboards.
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WhenU's network consists of consumers who have chosen advertising-supported versions of their favorite software products, enabling them to receive occasional offers and money-saving coupons directly related to their recently demonstrated interests. WhenU enters advertiser-specific rulesets into the system and provides creative content specific for a range of user situations. The rules are then transmitted to desktops across the WhenU network when the user downloads the software, and the content is launched on the users' desktop if the preset conditions are met.
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This model is also highly protective of user privacy as WhenU does not use cookies, does not create anonymous user profiles and does not collect user clickstream data. Advertisers can also engage consumers with ad units in ways that are not possible with other platforms. In this manner, WhenU's Product Placement Platform is an ideal complement to traditional offline campaigns.
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The system was tested over the past few months by several top WhenU clients and is now available to all WhenU advertisers.
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About WhenU
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Headquartered in New York City, WhenU (www.whenu.com) is a global Desktop Advertising Network. Through the Company's partnerships with popular software developers, WhenU enables consumers to receive valuable software for free by agreeing to see occasional ads instead of paying a fee - and without compromising their privacy. For sophisticated marketers, the WhenU Desktop Advertising Network drives unmatched consumer response by uniquely combining one of the Internet's largest audiences with precision targeting technology.
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