Marketing Your
Business Online
As a business you can't afford to ignore the Internet Age; in 2002
there was an estimated 605 million people online around the entire
globe, today this is estimated at over a billion users worldwide.
Laptop Battery By using the Internet to market your business an entire world of
potential customers are opened up for you, rather than just your
local town, city, or country.
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Thinkpad Some Facts:
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Microsoft . According to Forrester Research Inc approximately £2.5 billion
worth of goods and services were sold online to US and European
customers in 1998, more than double the 1997 figure.
According to the indictment, Jones would steal various IBM and Penguin computer servers from Verisign's warehouse in Virginia and sell them to Johnson. Johnson would then sell the servers to several individuals, who would sometimes place them for sale on eBay. As a result of this scheme, the indictment alleges that Jones and Johnson caused Verisign to lose more than $120, 000 worth of computer equipment. In the indictment, Jones and Johnson are charged in three counts with causing the interstate transportation of stolen property, namely IBM 330 and 335 servers, in violation of 18 U.S.C.
Laptop Computers . In the last six months more than a third of households have
made a purchase online, this is double last year's figures -
Forrester anticipate this will reach 40% of households by 2009.
HP aquired EDS, a computer services company in order to gain a larger market share of IBM's dominant business. Sounds great... Meanwhile, my HP laptop I bought for $1, 300 back in October, failed to work properly due to faulty drivers since day one. The integrated webcams of some of their 6000 and 9000 series laptops failed to work properly and HP has failed to fix the issue. Instead, some online computer gurus discovered a driver meant for Acer laptops with the same integrated cam was able to fix the problem. HP still claims they are working on a solution...
Laptop Computer . In 2004 the top 400 retailers totalled online sales of around
£25 billion, in the US this accounted for over 58% of all retail
sales.
year career at IBM, a global information technology company where he was a member of IBM senior leadership team. There he held multiple roles, from overseeing the company worldwide competitive and server sales to leading sales, services, marketing and channel operations for IBM software business in Asia Pacific. During this time he resided in Tokyo, Japan.
Desktop Computer . Online sales grow by 25% each year.
Notebooks . Over 40 million potential customers used the Internet last
year seeking out local information; even if your focus is on the
local market, you still need to be using the Internet to make
sales.
Lenovo Every day customer confidence in online shopping soars; this is
relevant to you as a business whether you sell to consumers or
business to business.
Hard Drive Having a website isn't just about having a 'presence' on the
Internet any longer - just so that you can show that you are a
legitimate business, it's about connecting with customers via the
Internet, and making sales directly from your presence on the
Internet, because believe it or not most of your potential
customers are highly receptive to this.
Travelstar If you don't have a website yet and have been in business longer
than six months, something is very wrong with your marketing
strategy - and if you do have a website but aren't using this as a
portal to gain Internet custom in addition to your offline
marketing, again, something is very wrong with your marketing
strategy.
Some Reasons Why You Absolutely Need a Website
Gateway No boundaries: As already mentioned, the world is your oyster
when you utilise the Internet as it is meant to be utilised; for
most business there should be no geographical restrictions for your
customer base.
Laptop Parts Speed: Time sensitive materials can be released instantly, no
need to wait for the layout designer, printing firm, and then post
to deliver the latest incentives or news to your customer base.
Software Convenience: Customers can loose (or bin) your business card and
brochures, they can't 'loose' your website, which gives them ready
access to your contact information should they wish to work with
you/buy from you again.
Hard Drives In addition they can find out information about your services
and/or products at a time that is convenient for them, rather than
being tied to your business hours which may not suit them.
Electronics Getting a website, ensuring it is well designed and practical
for making sales is just half of your slog unfortunately; your next
step is ensuring it is correctly marketed so that potential buyers
can actually find it using a search engine search.
Canon The most popular method of finding goods and services is via a
search engine - therefore once your website is designed and
launched you'll need to pay attention to search engine optimisation
to ensure that potential customers can actually find you.This is
just one way of marketing your website, albeit one of the most
important.
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Logo Design, Graphic Design & Commercial Illustration
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