Wisconsin early-stage companies must position themselves to get
capital
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Thinkpad Madison, Wis. - On Sand Hill Road in Menlo Park, Calif.,
which is the venture capital version of Wall Street, the talk these
days is of a "boomlet" in deal-making. Technology firms that only a
few years ago were lucky to get a meeting with a venture capitalist
are now entertaining multiple offers to finance deals. The New York
Times reported last week that one company, XenSource, had seven
solid investment offers in three weeks.
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Microsoft Most Wisconsin companies should be so lucky. While the good
times may be returning to the Silicon Valley, history suggests
relatively few deep-pocketed venture capitalists will find their
way to the Upper Midwest.
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Laptop Computers Then again, history need not be repeated if Wisconsin companies
are better prepared to make the sales pitch when opportunity
knocks.
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Laptop Computer Policymakers have long asked why Wisconsin cannot attract more
private equity investment, such as venture and angel capital. The
answer from investors themselves has been relatively simple:
Wisconsin is a great state for generating technology ideas, but
barely average at creating tech companies with business plans that
stand a chance of paying off over time.
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Desktop Computer A lot of work has gone into changing that equation. The
Legislature worked with Gov. Jim Doyle to pass a 2004 law that
created 25 percent tax credits for venture and angel investors who
put money into designated start-up companies. That same law led to
the formation of the Wisconsin Angel Network, which is helping
networks of high-net-worth investors make connections with a
pipeline of deals. The Governor's Business Plan Contest has
identified dozens of investment-worthy firms, more experienced CEOs
are being drawn to Wisconsin, and coaching opportunities for
start-up executives have grown.
Notebooks One such forum is the Wisconsin Early Stage Symposium, to be
held Oct. 19-20 in Madison. Its goal is to give start-up companies
a short course in being "venture ready." (See
www.wisconsintechnologycouncil.com/events/earlystage for
details.)
Lenovo The symposium grew out of the former Wisconsin Life Sciences
& Venture Conference, which worked under various names over 20
years to connect companies with investors. Venture capitalists
found different ways to screen prospective investments, however, so
the conference was reborn with an instructional emphasis.
Hard Drive Up to 60 companies will be able to take part in a workshop run
by VentureQuest LTD, a Denver-based firm that specializes in
helping companies prepare to attract investors.
Travelstar The firm has more than 20 years experience helping organizations
commercialize technology and bring new products and services to
market. Founders Courtney Price and Mack Davis have authored a
dozen books on using innovation to create new revenue sources for
businesses and commercializing technology. Their program has been
called "the best entrepreneurship training in America" by the
Kauffman Foundation in Kansas City, and they have developed
customized, proprietary systems used by more than 200,000
professionals in business environments worldwide
Gateway The program designed for the Wisconsin Early Stage Symposium is
titled "Venture Readiness Tools for Commercialization Success." It
details how an idea evolves into a business plan, introduces a
six-step commercialization process, and includes a software-based
"New Venture Readiness Assessment."
Laptop Parts This online self-assessment tool provides entrepreneurs with a
benchmark score regarding their business practices and investment
readiness. It is structured so that different raters may contribute
their perspectives of the venture's business practices and their
effectiveness. It provides a benchmark new venture evaluation that
pinpoints both strong and weak areas so entrepreneurs can better
focus their efforts to become "investment ready."
Software During the Madison conference, entrepreneurs will develop an
action plan to move their new venture to the next stage of business
growth based on their software score. There will also be an
"Elevator Pitch Olympics," judged by investors, to see how the
companies deliver their message.
Hard Drives There is no Sand Hill Road in Wisconsin when it comes to venture
capital. But the region has willing investors, and even more would
be willing to check out the right opportunities. If investors call,
early-stage companies need to be ready to tell their stories.
Electronics Tom Still is president of the Wisconsin Technology Council and
the Wisconsin Innovation Network. He is the former associate editor
of the Wisconsin State Journal in Madison.
The opinions expressed herein or statements made in the above
column are solely those of the author, and do not necessarily
reflect the views of Wisconsin Technology Network, LLC. (WTN). WTN,
LLC accepts no legal liability or responsibility for any claims
made or opinions expressed herein.
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