San Francisco and TokyoOctober 20, 2004Macromedia (Nasdaq: MACR)and NTT DoCoMo, Inc. today announced that members of the DoCoMo-led global alliance of i-mode licensing companies will be offered Macromedia Flash Lite to provide their mobile users with rich interactive experiences.
Flash Lite is a version of Macromedia Flash Player specifically developed for mobile phones so that mass-market phones can benefit from the power of multimedia Flash experiences. For more information, visit www.macromedia.com/go/flashlite.
"NTT DoCoMo demonstrated their vision and leadership by adopting Flash Lite more than a year ago," said Juha Christensen, president of mobile and devices, Macromedia. "Based on their success with the technology, they've chosen to expand its use throughout their partner community. As a result, Flash Lite will reach a greater audience much more quickly than could have been done without their support."
"Flash Lite changed the face of i-mode in Japan by dramatically improving both the range and quality of content available to our subscribers," said Takeshi Natsuno, managing director, products and service department, DoCoMo. "As the standard for enjoying rich, interactive multimedia, Flash was a natural choice for our i-mode technology platform. We are pleased to offer this benefit to our global alliance members and their customers."
Outside Japan, over three million users are now enjoying i-mode services via GSM networks in Belgium, France, Germany, Italy, the Netherlands, Spain, Taiwan, and Greece. Services will start in Australia later this year.
ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.
ABOUT NTT DOCOMO
NTT DoCoMo is the world's leading mobile communications company, serving more than 48 million customers. The company offers a wide variety of leading-edge mobile multimedia services, including i-mode, which provides e-mail and internet access to over 42 million subscribers as the world's most popular mobile internet service, and FOMA, launched in 2001 as the world's first 3G mobile service based on W-CDMA. In addition to wholly owned subsidiaries in Europe and North America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific, Europe and North America. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM), and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.com.
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