The Who, What, Where and When of Color In Your Documents
This article will help you to assess and maximise the impact
Laptop Battery your use of color in your documents and presentations will
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Thinkpad have on the readers. First of all you need to identify the
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Microsoft following;
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* who your readers are
* what your purpose is
* when to use color
* where to use color
Who and What?
Determine who your target readers are and what the specific
documents and photos, plus make copies in color or black, without a computer
- Easily edit, print, and share photos
Laptop Computer purpose of the document is. Is it an internal product for
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Notebooks existing customers.
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What is the purpose? Is it to advise, explain, sell, market
Hard Drive etc. How many documents ae involved? Is it just documents or
Travelstar are multimedia presentations needed. What results are you
Gateway expecting? All these parameters need to be covered.
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Are your target audiences conservative or more open to
Software vibrant colors in documents and presentations. Some cultures
Hard Drives associate serious business messages with black and white.
Electronics Just give your specific situation some thought.
Canon
When and Where?
If you are sending a marketing proposal document to a client
Desktop Pc you will be looking to impress your existing or potential.
Desktop Computers But beware, the use of bright, fluorescent colors might not
Think Pad go down too well with a firm of accountants or lawyers but
Repair may well be appreciated by a music/video company.
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If it is an internal document, do you need to use color at
Cisco all? Consider the cost implication of doing this - Ink
Keyboard cartridge and laser toner usage etc. Unless the purpose of
Monitor the document is, for example, to explain some major change
Desktop in company structure, then I suggest you keep to black and
Infosys white or minimise the color involved.
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A situation where you may consider color for internal
Wipro purposes would be for the production of safety messages.
Lap Top These need to stand out and be noticed.
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Finally remember;
* Don't use too many colors or too much colored text. You
Memory may lose the impact and readability of the work.
Intel
* White text on a black background is harder to reader than
As400 black on white.
Averatec
* Similarly, avoid placing too many color pictures, images
Hardware or icons on a page.
Dual Xeon
* Use a color photograph in preference to an illustration or
Storage drawing..for selling in particular.
Seagate
* Used correctly, color can break up the monotony of
Computer Sales black-and-white text reading.
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* Whatever color theme you have, stick to it throughout the
Printers document or presentation.
Technology
* Graphs and charts in particular will capture more
Mainframe attention if in color.
Samsung
* For the graphs etc, don't forget to explain what the
Computer Repair colors mean though!
Used Computers
* And don't forget to put captions under pictures.
Network Apparently people read these more than the copy!
Digital Cameras
* Don't use too many different font types. One type for
Desktops 'headers' and one for the body text should be sufficient.
Cognos
* Carry out a readers test on various samples before
Hosting settling on your final selection.
Netfinity
* Ask several people for their opinion on the samples. Ask
Internet them about the readability and the impact factors.
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(c)2005 by Paul Curran, CEO of Cuzcom Internet Publishing
Digital Camera Group and webmaster at Ink-Cartridge-Store.com
Printer [http://www.ink-cartridge-store.com], providing discounted
Xseries brand name compatible ink cartridge and laser toner
Maxtor supplies.
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Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Ink-Cartridge-Store.com [http://www.ink-cartridge-store.com],
providing discounted brand name compatible ink cartridge and laser toner supplies.
Contact him at http://www.ink-cartridge-store.com
