Gene Gable Joins the IDG World Expo Team to Launch Context
New Suite of Creative Events Will Address the Challenges of
Data-Driven Marketing, Design Automation and Server-Based
Publishing
FRAMINGHAM, Mass.--(BUSINESS WIRE)--June 2, 2004--
Laptop Battery IDG World Expo and publishing industry veteran Gene Gable today
announced the launch of Context(TM), a series of events focused on
the challenges of data-driven marketing, design automation, and
server-based publishing. The first Context event will be held
January 10-13, 2005 at the Moscone Center in San Francisco.
Comprised of three distinct conferences, Context will examine what
happens when intellectual
property, brand knowledge and
data repositories are combined and automated to produce
effective print and Web communications.
"Consumers are increasingly taking control of the information and
marketing messages coming into their lives, often with government
regulation to back them up," said Gable. "Combine this trend with
the technology of automated, on-demand, data-driven publishing, and
the entire process of creating print and Web communications has to
change. Everyone in the enterprise is now part of the publishing
process, and as we move increasingly to an opt-in model, content
once again has to emphasize usefulness and relevance."
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Thinkpad Context is designed to bring together the various groups who
control the flow of content throughout an organization. The
Creative Professional Conference will tackle the challenges graphic
design and advertising professionals face when
protecting brand image in a server-based, on-demand publishing
world. The Automated Publishing Conference will teach production
managers, publishing executives, IT professionals and service
providers how to effectively implement automated page production
while maintaining content integrity, intellectual property rights
and cost-effective workflows. The Intelligent Marketing Conference
looks at the implementation strategies of companies that are
leveraging customer knowledge to gain better results and increased
customer loyalty.
Universal Music, the largest music company in the world, and Gatorade are the first global brands to partner the team in this exciting new concept. Existing partners have enthusiastically embraced the idea and all remain involved with the team for the 07 season. In addition, the team is delighted to announce that Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles have joined the roster of team partners and suppliers.
Microsoft "At IDG World Expo, we are committed to producing products that
help consumers and industry realize the promise and benefits of
technology," said David Korse, president of IDG World Expo. "We're
excited to have Gene Gable back at IDG to tackle the very topical
issue of what happens when content consumers begin to dictate how
information gets through to them and in what form. Gene brings
valuable knowledge, industry contacts, and a
record of success that will help
us build Context into an important global brand." Gable was
employed by IDG from 1991 to 1999 when he ran Publish magazine
for the company.
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Laptop Computers "IDG World Expo represents the integrity and market intelligence
that is necessary to deliver a world-class event," said Gable. "I
am glad to be working with a dedicated team that gives Context
immediate opportunity on a global basis. The massive stable of
respected IDG brands around the world can provide incredible
resources for this new launch."
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Laptop Computer For more information about Context, please contact either of the
parties below.
year career at IBM, a global information technology company where he was a member of IBM senior leadership team. There he held multiple roles, from overseeing the company worldwide competitive and server sales to leading sales, services, marketing and channel operations for IBM software business in Asia Pacific. During this time he resided in Tokyo, Japan.
Desktop Computer About Context
Notebooks Context is a series of events that address the intellectual,
artistic and technical challenges of publishing content in an
automated process. Utilizing customer knowledge, product data,
demographic information and other data sources, marketing and
publishing professionals are increasingly able to produce
customized, more effective communications. But as content moves
automatically from raw data to highly formatted pages, the role of
design, intellectual rights and brand management are critical and
more difficult to control. Context addresses the challenges facing
creative professionals, IT managers, publishing executives,
marketing directors, advertising professionals, service
providers and all of the parties that come in contact with and
contribute to the content delivery process.
Lenovo About Gene Gable
Hard Drive Gene Gable has spent over 25 years in publishing and graphic
arts and serves as executive producer and founder of Context. After
a decade in typesetting and design services, he chronicled the
desktop-publishing revolution from his post as a journalist and as
president of Publish magazine. As president of Seybold Seminars and
Publications from 1999 to 2002, he managed all conference,
trade-show, and publishing operations for major events in San
Francisco, New York and Boston. He has written and spoken
extensively throughout the world on graphic arts and publishing,
and is currently a contributing editor at Creativepro.com. His
column, Heavy Metal Madness, looks at the history of printing
technology and how it has influenced design and production.
Travelstar About IDG World Expo
Gateway IDG World Expo (www.idgworldexpo.com) produces
technology-focused tradeshows, conferences and events for
professionals seeking world-class education, peer-to-peer
networking and one-stop comparison shopping. As the leading
technology event management company, IDG World Expo leverages its
experience and knowledge of technology-focused events and
conferences, enabling technology companies to capture the attention
and loyalty of influential buyers. IDG World Expo's portfolio of
conferences and events includes Macworld Conference & Expo(R),
LinuxWorld Conference & Expo(R), Bio-IT World Conference +
Expo(TM), Health-IT World Conference + Expo(TM), Portable Power
Conference & Expo(TM), Wireless Sensing Solutions(TM) and
RoboNexus. IDG World Expo is a business unit of IDG, the world's
leading technology media, research and event company.
Laptop Parts About IDG
Software International Data Group (IDG) is the world's leading technology
media, research, and event company. A privately-held company, IDG
publishes more than 300 magazines and newspapers including Bio-IT
World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World,
and PC World. The company features the largest network of
technology-specific Web sites with more than 400 around the world.
IDG is also a leading producer of more than 170 computer-related
events worldwide including LinuxWorld Conference & Expo(R),
MacworldConference & Expo(R), DEMO(R), and IDC Directions. IDC
provides global market research and advice through offices in 50
countries. Company information is available at
http://www.idg.com.
Hard Drives Contacts
Electronics
IDG World Expo
Beth Wickenhiser, 508-424-4855
beth_wickenhiser@idg.com
or
Context/IDG World Expo
Gene Gable, 415-974-7321
gene_gable@idg.com
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