DoubleClick Announces Thirty-Three Ad Management Renewals Year
To Date
Renewals include eDiets, Foote, Cone & Belding; Media
Contacts and Moxie Interactive; Applied Biosystems and WhiteFence
among New Clients
New York, NY, 4/5/2005 - DoubleClick Inc. (NASDAQ: DCLK), the
leading provider of marketing tools for
advertising agencies, marketers and
web publishers, today announced it has renewed ad management
contracts with BabyCenter, eDiets, Foote, Cone & Belding; ING
DIRECT Canada, Martha Stewart
Living Omnimedia, Media Contacts,
Moxie Interactive and WeddingChannel.com. Overall, DoubleClick
announced 33 ad management renewals in 2005 year-to-date.
In addition, DoubleClick signed on Applied Biosystems and
WhiteFence as new DART clients.
Laptop Battery We are renewing our relationship with DoubleClick because of the
companys high level of account service and DARTs scalable
infrastructure and reliable performance that continues to serve our
clients extremely well, said Joel Lunenfeld, VP Media Services,
Moxie Interactive.
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Thinkpad BabyCenter, eDiets and WeddingChannel.com each renewed their
contracts for DART for Publishers (DFP), a hosted,
advertising serving and management
solution that helps web publishers efficiently manage, serve and
report on online ads to monetize their content and increase
revenues. Martha Stewart Living Omnimedia renewed its
contract for DART Enterprise, an
in-house, licensed software
solution for targeting, serving and reporting ads delivered
online.
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Microsoft Applied Biosystems and WhiteFence signed on for DART for
Advertisers (DFA), a hosted, web-based ad management and serving
application for targeting, serving and analyzing online campaigns.
eDiets, Foote, Cone & Belding, ING DIRECT Canada, Media
Contacts and Moxie Interactive each renewed their DFA
contracts.
The ads appearing on this Web site are delivered to you by DoubleClick, our Web advertising partner. Information about your visits to this site, such as number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve ads to you. For rmation about DoubleClick, cookies, and how to " out", //www.doubleclick. privacy
Laptop Computers EDiets has been a client of both DART for Publishers and DART
for Advertisers for some time now, and weve been very pleased with
the value proposition, said Allen Silkin, Director of
Business Analysis, eDiets.com.
With the volume of advertising eDiets.com supports
on our site, as well as our own advertising around the web, we
need the most scalable solution available, which is why we
choose DART.
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Laptop Computer "Media Contacts has significantly invested in proprietary global
technologies to offer the same level of service across its clients
in US, Europe, Latin America and Asia. Media Contacts data centers
support this goal, but we could not do so without the help of
DoubleClick ad serving platform and other DoubleClick technologies,
that have consistently demonstrated to be the most reliable
solutions on a worldwide basis, as well as providing the best
global and local support," said Ignasi Biosca, Chief Operating
Officer, Media Contacts Global.
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Desktop Computer "DoubleClicks industry-leading, scalable and robust capabilities
in ad trafficking, delivery and reporting translate into a very
loyal client base of the Webs premiere properties," said Doug
Knopper, Senior Vice President and General Manager, Ad Management,
DoubleClick. Weve added a record number of enhancements to our DART
products in the past year, and we believe that contributed to our
high customer satisfaction.
Notebooks For more information about DoubleClick's ad management products,
please visit www.doubleclick.com.
Lenovo About DoubleClick Inc.
Hard Drive DoubleClick is the leading provider of solutions for advertising
agencies, marketers and web publishers to plan, execute and analyze
their marketing programs. DoubleClick's marketing solutions - -
online advertising, search engine marketing, affiliate marketing,
email marketing, database marketing, data management and marketing
resource management - - help clients yield the highest return on
their marketing dollar. In addition, the company's marketing
analytics tools help clients measure performance within and across
channels. DoubleClick Inc. has global headquarters in New York City
and maintains 22 offices around the world.
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