Atlanta, GA January 27, 2005 EyeWonder, Inc., the leader in online video advertising solutions, today announced its record-breaking ad streaming results and performance for 2004 and totals for its first five years of operation.
Clients including American Express, AOL, Ford, Intel, Polaroid and Paramount Pictures delivered over 2.4 billion video ads online using EyeWonders instant streaming video advertising formats last year. In just five years since its incorporation in 1999, EyeWonder has successfully served over 5.2 billion video ad impressions and over 15,000 video ad executions for over 300 of the Fortune 1000. Agencies and advertisers worldwide are benefiting from the impact of online video ad campaigns, and continue shifting a large percentage of their TV ad dollars online with EyeWonder.
In December of 1999, EyeWonder was incorporated with the vision of making online ads more like TV ads more emotional, visceral, compelling and most importantly, more effective. Todays clients are realizing the true effectiveness of EyeWonders video ads. Advertisers report that click-through rates on EyeWonder portions of their campaigns regularly lead those of other placements. Publishing sites report that some recent EyeWonder campaigns have generated
click-through rates as high as 36% -- a return which exponentially exceeds the current industry average for rich media ads of 1.17% and the current average for non-rich media ads of .20% (as reported in DoubleClicks Q3 2004 Ad Serving Trend Report).
In an era when video has been embraced as the future of online advertising, EyeWonder is proud to be recognized as the Internets video ad pioneer, leader and expert, notes David Breckling, CEO of EyeWonder. Unlike our rich media competitors who are casually retrofitting video into existing ad formats just because its the hot thing EyeWonder has spent five years perfecting solutions that successfully deliver video ad campaigns with the impact and scale that no other rich media vendor can match. The bottom line is our effectiveness, and click-through rates that exceed 30% are the tangible result of EyeWonders five years of video advertising expertise. Thats why the worlds top agencies and advertisers trust EyeWonder for their most important video ad campaigns.
Jupiter Research expects that after reaching $121 million in 2004, online video advertising is projected to hit $657 million in 2009. A July 2004 Dynamic Logic study concluded that online video ads double the impact on brand awareness, ad awareness, message association, brand favorability, and purchase intent when compared to the average performance of online ads. Also, an analysis of Dynamic Logic's MarketNorms database released in December showed that video ads achieve greater branding impact with fewer impressions. This study revealed that exposure to audio/video ads increases brand awareness by 10.0 percentage points over other standard online ad formats.
Our advertisers, agencies and publishing sites rely on EyeWonder to connect the most compelling video ad campaigns to their most desirable audiences, adds Breckling. Five years ago, we premiered our first in-page video ad solutions, and followed with in-stream and in-game formats. As people continue to consume more of their media outside of traditional web-pages and more on the go, EyeWonder is determined to be the one rich media vendor that will enable advertisers to reach them with the power of video from in-page and in-stream to mobile and wireless and beyond. Our record of innovation over our first five years is impressive, and the next five years promises to be even brighter than the first.
About EyeWonder
EyeWonder, Inc. is a leader in streaming video advertising and marketing on the Internet. The companys instant streaming video products and services enable agencies, advertisers and publishers to reach their most desirable online audiences with the most compelling and effective video ad campaigns. EyeWonder makes video the centerpiece of all of todays top interactive rich media ad formats, which include the Video Banner ad, Pre-Roll Video ad, Video Tabbed ad, Video Expandable ad, VideoStitial ad, In-Game Video ad, a line of video ads for AOLs Instant Messaging client (AIM), and the new Full Video Banner ad. EyeWonders Video Ad Network has grown to over 580 online publishers, including MSN, AOL and Yahoo!.
Founded in 1999, EyeWonder is privately held, with offices in Atlanta, New York, San Francisco and London. Fortune 500 customers utilizing EyeWonder solutions include, among others, America Online (AOL), Coca-Cola, Disney, General Motors, IBM, Intel, Microsoft, The New York Times, Paramount Studios and Sun Microsystems. More information on
EyeWonders video advertising and marketing solutions can be found at http://www.eyewonder.com/.
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